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Wikipedia

Sony Mobile

For the former LCD panels subsidiary, see Sony Mobile Display.

Sony Mobile Communications Inc. (Japanese:ソニーモバイルコミュニケーションズ株式会社) was a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony Group Corporation and Ericsson. It was originally incorporated as Sony Ericsson Mobile Communications, and headquartered in London, England, until Sony acquired Ericsson's share in the venture on February 16, 2012. On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation.

Sony Mobile Communications Inc.
Native name
ソニーモバイルコミュニケーションズ株式会社
FormerlySony Ericsson (2001–2012)
TypeSubsidiary
IndustryTelecommunications
PredecessorEricsson Mobile Communications
Founded1 October 2001; 20 years ago (2001-10-01)
Defunct1 April 2021; 7 months ago (2021-04-01)
FateMerged
SuccessorSony Corporation
Headquarters,
Key people
Kenichiro Yoshida
Mitsuya Kishida
Kimio Maki
Footnotes / references

Prior to April 1, 2021, Sony Mobile exclusively created Android-powered smartphones under the Xperia sub-brand name; it also developed tablet computers (Sony Tablet), smartwatches (Sony SmartWatch) and fitness trackers (Sony SmartBand), alongside accessories and software for the devices.

Sony Mobile had research and development facilities in Lund, Sweden; Beijing, China; Tokyo, Japan; and San Francisco, United States. At its peak in 2007, Sony Ericsson, Sony Mobile's predecessor, held a 9 percent global mobile phone market share making it the fourth largest vendor at the time. In 2017, Sony Mobile held less than 1% global market share but 4.8% in Europe and 16.3% in Japan.

Contents

Origins

A Sony mobile phone from before the joint venture
An Ericsson mobile phone from before the joint venture

Swedish company Ericsson had been making mobile cell phones since the 1980s, their first very handheld device being the Hotline Pocket introduced in 1987. In the United States, Ericsson partnered with General Electric in the early nineties as Ericsson Mobile Communications (ECS), primarily to establish a US presence and brand recognition. General Electric eventually left the joint venture.

Ericsson had decided to obtain chips for its phones from a single source—a Philips facility in New Mexico. On March 17, 2000, a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (their other major customer) that production would be delayed for no more than a week. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage. Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as production of current models and the launch of new ones was held up.

Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker at the time behind Nokia and Motorola, was struggling with huge losses and decreasing market share. This was partly due to this fire as well as its inability to produce cheaper phones or fashionably-designed phones like Nokia managed to do. Speculation began about a possible sale by Ericsson of its mobile phone division, but the company's president, Kurt Hellström, said it had no plans to do so. Hellström said, "Mobile phones are really a core business for Ericsson. We wouldn't be as successful (in networks) if we didn't have phones".

Sony was a marginal player in the worldwide mobile phone market with a share of less than 1 percent in 2000. By August 2001, the two companies had finalised the terms of the merger announced in April. Ericsson contributed a majority of the Ericsson Mobile Communications company, excluding a minor part spun off as Ericsson Mobile Platforms. Sony contributed its entire handset division. The company was to have an initial workforce of 3,500 employees.

2001 to 2010

Sony Ericsson's strategy was to release new models capable of digital photography as well as other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities. To this end, it released several new models which had built-in digital camera and colour screen which were novelties at that time - examples include the Sony Ericsson T610, the P800 UIQ smartphone, and later the K700 handset. The joint venture continued to make bigger losses in spite of booming sales - however it paid off as Sony Ericsson made its first profit in 2003 and in the following years steadily increased handset sales. The joint venture was regarded to have been a success.

In 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, as well as its platform mate, the W800i, the first of the Walkman phones capable of 30 hours of music playback. Later in October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990.

Also in 2005, Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth $88 million US dollars over 6 years. The women's pro tennis circuit was renamed the Sony Ericsson WTA Tour. Just over a month later on June 7, it announced sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan.

In 2007, the company's first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the C905, the world's first 8.1-Megapixel camera phone. At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio.

On January 2, 2009, Sony Ericsson announced in Stockholm that it would have some of its mobile phones made in India, and that its two outsourcing partners, Flextronics and Foxconn would manufacture ten million mobile phones per year by 2009. CEO Miles Flint announced at a press conference held with India's communications minister Dayanidhi Maran in Chennai that India was one of the fastest growing markets in the world and a priority market for Sony Ericsson with 105 million users of GSM mobile telephones.

Annual net income or loss 2003 to 2009

Sony Ericsson's handset shipments fell from a high of 30.8m in Q4 1999 to only 8.1m in Q1 2003. The company had made net losses in six of the 15 quarters and seen its cash reserves shrink from €2.2bn to €599m, after taking a €375m cash injection from its joint owners. The eclipse of the Symbian operating system, initially by Apple's iPhone, and then by Google's Android, has affected Sony Ericsson's position in the market. The company also struggled following the launch of Apple's iPhone in the third quarter of 2007.

Sony Ericsson was overtaken by its South Korean rival LG Electronics in Q1 2008. Sony Ericsson's company's profits fell significantly by 43% to €133 million (approx. US$180 million), sales falling by 8% and market share falling from 9.4% to 7.9%, despite favourable conditions that the handset market was expected to grow by 10% in 2008. Sony Ericsson announced another profit warning in June 2008 and saw net profit crash by 97% in Q2 2008, announcing that it would cut 2,000 jobs, leading to wide fear that Sony Ericsson was on the verge of decline along with its struggling rival, Motorola. In Q3 the profits were much on the same level, however November and December saw increased profits along with new models being released such as the C905 being one of the top sellers across the United Kingdom.

In June 2008, Sony Ericsson had about 8,200 employees, it then launched a cost-cutting program and by the end of 2009 it had slashed its global workforce by around 5,000 people. It has also closed R&D centres in Chadwick House, Birchwood (Warrington) in the UK; Miami, Seattle, San Diego and RTP (Raleigh, NC) in the USA; The Chennai Unit (Tamil Nadu) in India; Hässleholm and Kista in Sweden and operations in the Netherlands. The UIQ centres in London and Budapest were also closed, UIQ was a joint venture with Motorola which began life in the 1990s.

2011 to 2020

Sony Xperia Z2, released in 2014, is Sony Mobile's former flagship device

On October 27, 2011, Sony announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion ($1.47 billion), making the mobile handset business a wholly owned subsidiary of Sony. The transaction's completion was expected to occur in January 2012. At their keynote at the 2012 Consumer Electronics Show, Sony's Kaz Hirai announced that Sony Ericsson would be known simply as Sony Mobile Communications pending completion of the transaction. On January 26, 2012, the European Union approved the buyout. On February 16, 2012, Sony announced it had completed the full acquisition of Sony Ericsson. On January 7, 2013, Sony Mobile completed moving its headquarters from Lund, Sweden to Tokyo, Japan in order to fully integrate with its parent company. The first Sony-only mobile was the Sony Xperia S at the 2012 Consumer Electronics Show. Sony Mobile Communications decided to phase out all the feature (non-smart) phones by September 2012 and focus completely on the smartphones segment.

Sony Mobile was the fourth-largest smartphone manufacturer by market share in the fourth quarter of 2012 with 9.8 million units shipped.

On July 2, 2012, Sony announced it was buying Gaikai, a cloud service to support its expansion into the cloud gaming realm. Sony paid a reported $380 million to acquire Gaikai. The Sony Ericsson Liquid Energy Logo, which was the hallmark logo used on Sony Mobile products up until the 2012 series of phones, was replaced with a new power button designed as the new signature hallmark to easily identify a Sony phone and this debuted with the 2013 series of Xperia mobile phones. The last phones to feature the Liquid Energy logo were the Sony Xperia T and Sony Xperia TX, and the first phones without featuring it were the Sony Xperia J and Sony Xperia V. Both were unveiled at the IFA 2012. At the 2013 Consumer Electronics Show the Sony Xperia Z and Sony Xperia ZL were announced, followed by the Sony Xperia Z1, unveiled during a press conference in IFA 2013, the Sony Xperia Z2 during the 2014 Mobile World Congress in Barcelona, Spain, and the Sony Xperia Z3 in IFA 2014.

On October 30, 2014, Sony announced that Senior Vice President of Corporate Planning, Finance and New Business Creation Department Hiroki Totoki will replace Kunimasa Suzuki as President and CEO of Sony Mobile Communications with effect from November 16, 2014. Suzuki subsequently became the Group Executive of Sony Corporation after his departure from Sony Mobile Communications.

In the last quarter of 2015, Sony Mobile had the highest per-handset-profit and average selling price of all major Android handset manufacturers. However, in terms of market share, Sony Mobile dropped out of the top 10 smartphone vendors globally for the first time in the first quarter of the year.

Sony Mobile has been the only major smartphone OEM that has given support to developing communities of smaller, hacker-focused mobile operating systems during this time. In 2013 Sony released an experimental Firefox OS ROM for the Sony Xperia E device. In 2017 Sony got Sailfish OS into its Open Devices program. As a result, the Sailfish software has been officially ported to many Xperia devices.

As of Q2 2018, Sony Mobile's smartphone market share in Japan was 12.5%, behind Apple and Sharp.

On March 26, 2020 Sony announced that it will establish an intermediate holding company "Sony Electronics Corporation" effective April 1, 2020. Sony Electronics Corporation will incorporate the three businesses that comprise its Electronics Products & Solutions ("EP&S") segment (Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications) and related global sales and marketing, manufacturing, logistics, procurement and engineering platforms.

Sony Mobile (and ST-Ericsson) offices in Lund, Sweden

In 2009, Sony Ericsson announced that it was moving its North American headquarters from Research Triangle Park, North Carolina to Atlanta. The headquarters move was part of a plan to reduce its workforce, then 10,000 employees, by 20%. As of that year, Sony Ericsson had 425 employees in Research Triangle Park; the staff had been reduced by hundreds due to layoffs. Stacy Doster, a spokesperson of Sony Ericsson, said that the proximity to Hartsfield-Jackson Atlanta International Airport's flights to Latin America and the operations of AT&T Mobility influenced the decision to move the USA headquarters. Sony Ericsson will close the Research Triangle site. On August 23, 2012, Sony announced heavy cuts of their work force in Lund, Sweden. In September 2014, Sony announced taking a €1.3 billion impairment charge on the Sony Mobile division and cutting another 15% of jobs - equivalenting about 1000 employees - at Sony Mobile.

A Sony Ericsson W595 mobile phone
For detailed information about Sony Ericsson and Sony Mobile Communications products, see list of Sony Ericsson products.

Sony Ericsson smartphones

Sony Ericsson (originally Ericsson) was part of the Symbian Ltd. consortium and supported the UIQ pen-based touch interface for Symbian OS. The first Sony Ericsson UIQ smartphone was the Sony Ericsson P800 in 2002. Sony Ericsson joined the Symbian Foundation in 2008 and soon UIQ Technology went bankrupt - the Sony Ericsson Satio was released in 2009 running on Symbian^1, which would be succeeded by Sony Ericsson Vivaz in 2010. For the Japanese market, Sony Ericsson also produced Linux- and Symbian-based MOAP handsets for NTT DoCoMo, as well as REX OS for au/KDDI.

Sony Ericsson launched their first Windows Mobile device in 2008, the Xperia X1, at the 2008 Mobile World Congress in Barcelona, which carried the Windows Mobile operating system with a Sony Ericsson panel interface and was manufactured by HTC. They would further develop two more Windows Mobile devices: Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010. By this time, Sony Ericsson switched all its focus on Google's Android operating system. The company's CEO did confirm a Sony Ericsson Windows Phone device for 2011. A prototype exists and was leaked on the internet in 2011, but no Windows Phone device was ever released.

There was also a line of BRAVIA-branded clamshell smartphones that were released for the Japanese market between 2007 and 2010.

Since 2012 all products by Sony Mobile have been in the Xperia range and running the Android OS - the Xperia X10 model launched in 2010 was the first to feature this. In 2011 Sony Ericsson carried a range of mid and high-end Android smartphones all using the same SoC, only differentiating in form factor, screen size and multimedia capabilities. Although in 2012 the phones already carried the Sony brand on them, they were still (mostly) developed by Sony Ericsson, as can be seen from the green logo on the back of handsets like the Xperia S and Xperia T.

Sony smartphones (Xperia)

Main article: Xperia
A Sony SmartWatch wearable with an Xperia Z1 smartphone and a Smart Bluetooth Handset

The line-up in 2013 brought an entirely different design of phones, first seen on the Xperia Z smartphone, and called 'OmniBalance' (roughly translated as 'balance everywhere') by Sony. In 2014 Sony stated to be focusing more on the high-end phone market and reducing the number of low and mid-end products. The first model launched in 2015 was the Xperia Z3+, featuring updated internals in a body similar to the Xperia Z3.

In 2016, Sony introduced the Xperia X series at MWC 2016 to replace the Z series. The last device to launch under the Xperia X series was the Xperia XZ3, a flagship device released in late-2018 featuring an OLED display, a first for Sony smartphones, then it got replaced by the number series introduced on the Xperia 1 in 2019.

Wearables

Sony SmartBands on display

Sony (then Sony Ericsson) has been making Bluetooth enabled watches from as early as 2006. In 2010 the LiveView smartwatch was launched, featuring a colour OLED display that let the user view notifications and control the music player. Its successor was the Sony SmartWatch in 2012, of which two newer revisions have been made since.

In 2014 a fitness tracking band, named SmartBand, was introduced. The device's data is accessed using an Android application named Lifelog, which presents statistics about their everyday activities. In 2015, a successor to the SmartBand was introduced, named SmartBand 2, which can track user's heart rate, movements, sleep, and the moments they are calm or excited.

PlayStation Certified

In 2011, Sony Ericsson announced the first PlayStation Certified phone, the Xperia Play which meant that it had access to PlayStation Mobile games. The previously released Sony Ericsson Xperia Arc and Xperia acro became the next PlayStation Certified devices followed by the Sony Xperia S, Xperia ion and other Sony Tablets.

Applications

Sony Mobile offers a wide range of applications, ranging from music and videos to camera and gaming apps. Some of Sony Mobile's most popular apps include:

  • Cinema Pro - premium video recording application co-developed with CineAlta engineers.
  • Photo Pro - a photography app that gives you Alpha-like manual controls.
  • Game Enhancer - makes gameplay much more convenient with various functions.
  • Lifelog - activity tracking and fitness app designed for Android devices.
  • PlayStation Video - online film and television programme distribution service that first was offered by Sony Entertainment Network.
  • PS3 or PS4 Remote Play - Remote Play allows PS3 or PS4 games to be played on Xperia smartphones and tablets.

Former products

Sony Ericsson K750i, released 2005
  • Xperia Lounge - music, film and mobile entertainment app.
  • TrackID - mobile music and audio recognition service.
  • BRAVIA range - launched 2007 in Japan. To date, five BRAVIA branded phones have been produced: Sony Ericsson (FOMA SO903iTV, FOMA SO906i, U1, S004, and S005).
  • The Walkman-branded W series music phones, launched in 2005. The Sony Ericsson W-series music phones were notable for being the first music-centric series mobile phones. A notable feature was a 'W' button, which when pressed opens the media centre.
  • The Cyber-shot-branded line of phones, launched in 2006 in newer models of the K series phones. This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of 'Never Miss a Shot'. In February 2008, the series was expanded with the announcement of C702, C902 and C905 phones.
  • The UIQ smartphone range of mobiles, introduced with the P series in 2003 with the introduction of P800. They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface platform for Symbian OS. The range was subsequently expanded with the M series and G series.
  • The GreenHeart range - first introduced in 2009 with the Sony Ericsson J105i Naite and C901 GreenHeart. Focused on an environmentally friendly theme, it mainly used eco-friendly materials and featured eco-apps.
All these sales figures have been retrieved from Sony's Corporate Website, click on this link to know more.
Financial / Fiscal Year Q1 (April - June) Q2 (July - September) Q3 (October - December) Q4 (January - March) Total official sales figure
2001–02 N.A. N.A. 6.8 Million Units 5.8 Million Units
2002–03 5 Million Units 5 Million Units 7.1 Million Units 5.4 Million Units 22.5 Million Units
2003–04 6.7 Million Units 7.1 Million Units 8.0 Million Units 8.8 Million Units 30.6 Million Units
2004–05 10.4 Million Units 10.7 Million Units 12.6 Million Units 9.4 Million Units 43.1 Million Units
2005–06 11.8 Million Units 13.8 Million Units 16.1 Million Units 13.4 Million Units 55.1 Million Units
2006–07 15.7 Million Units 19.8 Million Units 26 Million Units 21.8 Million Units 83.3 Million Units
2007–08 24.9 Million Units 25.9 Million Units 30.8 Million Units 22.3 Million Units 103.9 Million Units
2008–09 24.4 Million Units 25.7 Million Units 24.2 Million Units 14.5 Million Units 88.8 Million Units
2009–10 13.8 Million Units 14.1 Million Units 14.6 Million Units 10.5 Million Units 53 Million Units
2010–11 2.0 Million Units 3.4 Million Units 3.6 Million Units 3.5 Million Units 12.5 Million Units
2011–12 3.5 Million Units 6.0 Million Units 6.0 Million Units 7.0 Million Units 22.5 Million Units
2012–13 7.4 Million Units 8.8 Million Units 8.7 Million Units 8.1 Million Units 33.0 Million Units
2013–14 9.6 Million Units 10.0 Million Units 10.7 Million Units 8.8 Million Units 39.1 Million Units
2014–15 9.4 Million Units 9.9 Million Units 11.9 Million Units 7.9 Million Units 39.1 Million Units
2015–16 7.2 Million Units 6.7 Million Units 7.6 Million Units 3.4 Million Units 24.9 Million Units
2016–17 3.1 Million Units 3.5 Million Units 5.1 Million Units 2.9 Million Units 14.6 Million Units
2017–18 3.4 Million Units 3.4 Million Units 4.0 Million Units 2.7 Million Units 13.5 Million Units
2018–19 2.0 Million Units 1.6 Million Units 1.8 Million Units 1.1 Million Units 6.5 Million Units
2019–20 0.9 Million Units 0.6 Million Units 1.3 Million Units 0.4 Million Units 3.2 Million Units
2020–21 0.8 Million Units 0.6 Million Units 1.0 Million Units 0.4 Million Units 2.9 Million Units
SONY MOBILE SALES FIGURE (2001–2020)
Sony Mobile store in Taipei, Taiwan in 2013
"I Love Music" ad banner in Madrid in 2006
"I love"

On October 2, 2006, Sony Ericsson adopted a new corporate and advertising identity inspired by I Love New York in which the circular Sony Ericsson icon is placed instead of a heart meaning "love". This would then be followed by words, initially simple ones such as "music" or "photography" and later by for instance "my hip hop loud" or "life captured". The branding was designed by the Wolff Olins consultancy. The campaign lasted until 2009 when it was replaced by multicoloured Sony Ericsson icons using Sony's slogan "make.believe".

Social media

During 2010, in 11 months, Sony Ericsson's Facebook fan count rose from 300,000 to 4 million to become the 40th-largest brand on the social networking site. The company aims to capitalise on this fanbase and increase engagement by profiling these fans and matching them to dedicated content. It will also analyse the top commenters on the Facebook page and ensure engagement through special content and offering these fans the chance to visit Sony Ericsson offices.

Sports sponsorship
A Sony Ericsson Open tennis match in 2008

From 2007 to 2014, Sony Ericsson / Sony Mobile sponsored the Sony Ericsson Open tennis tournament in Miami. According to the head of global marketing partnerships, Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013.

Sony Mobile sponsored the 2014 FIFA World Cup in Brazil and was a former partner of the UEFA Champions League.

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Wikimedia Commons has media related to Sony Ericsson.

Sony Mobile
Sony Mobile Language Watch Edit 160 160 Redirected from Sony Ericsson For the former LCD panels subsidiary see Sony Mobile Display Sony Mobile Communications Inc Japanese ソニーモバイルコミュニケーションズ株式会社 was a multinational telecommunications company founded on October 1 2001 as a joint venture between Sony Group Corporation and Ericsson It was originally incorporated as Sony Ericsson Mobile Communications 3 and headquartered in London England until Sony acquired Ericsson s share in the venture on February 16 2012 4 On April 1 2021 Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation 5 Sony Mobile Communications Inc Native nameソニーモバイルコミュニケーションズ株式会社FormerlySony Ericsson 2001 2012 TypeSubsidiaryIndustryTelecommunicationsPredecessorEricsson Mobile CommunicationsFounded1 October 2001 20 years ago 2001 10 01 Defunct1 April 2021 7 months ago 2021 04 01 FateMergedSuccessorSony CorporationHeadquartersShinagawa Tokyo JapanKey peopleKenichiro Yoshida Mitsuya Kishida Kimio MakiFootnotes references 1 2 Prior to April 1 2021 Sony Mobile exclusively created Android powered smartphones under the Xperia sub brand name it also developed tablet computers Sony Tablet smartwatches Sony SmartWatch and fitness trackers Sony SmartBand alongside accessories and software for the devices Sony Mobile had research and development facilities in Lund Sweden Beijing China Tokyo Japan and San Francisco United States 6 At its peak in 2007 Sony Ericsson Sony Mobile s predecessor held a 9 percent global mobile phone market share 7 making it the fourth largest vendor at the time 8 In 2017 Sony Mobile held less than 1 global market share 9 but 4 8 in Europe 10 and 16 3 in Japan 11 12 Contents 1 History 1 1 Origins 1 2 2001 to 2010 1 3 2011 to 2020 2 Operations 3 Products 3 1 Sony Ericsson smartphones 3 2 Sony smartphones Xperia 3 3 Wearables 3 4 PlayStation Certified 3 5 Applications 3 6 Former products 4 Sales units 5 Marketing campaigns 6 See also 7 References 8 External linksHistory EditOrigins Edit A Sony mobile phone from before the joint venture An Ericsson mobile phone from before the joint venture Swedish company Ericsson had been making mobile cell phones since the 1980s their first very handheld device being the Hotline Pocket introduced in 1987 13 In the United States Ericsson partnered with General Electric in the early nineties as Ericsson Mobile Communications ECS primarily to establish a US presence and brand recognition General Electric eventually left the joint venture Ericsson had decided to obtain chips for its phones from a single source a Philips facility in New Mexico On March 17 2000 14 a fire at the Philips factory contaminated the sterile facility Philips assured Ericsson and Nokia their other major customer that production would be delayed for no more than a week When it became clear that production would actually be compromised for months Ericsson was faced with a serious shortage 15 Nokia had already begun to obtain parts from alternative sources but Ericsson s position was much worse as production of current models and the launch of new ones was held up 16 Ericsson which had been in the mobile phone market for decades and was the world s third largest cellular telephone handset maker at the time behind Nokia and Motorola was struggling with huge losses and decreasing market share 17 This was partly due to this fire as well as its inability to produce cheaper phones 18 or fashionably designed phones like Nokia managed to do 19 Speculation began about a possible sale by Ericsson of its mobile phone division but the company s president Kurt Hellstrom said it had no plans to do so Hellstrom said Mobile phones are really a core business for Ericsson We wouldn t be as successful in networks if we didn t have phones 20 Sony was a marginal player in the worldwide mobile phone market with a share of less than 1 percent in 2000 By August 2001 the two companies had finalised the terms of the merger announced in April Ericsson contributed a majority of the Ericsson Mobile Communications company excluding a minor part spun off as Ericsson Mobile Platforms Sony contributed its entire handset division The company was to have an initial workforce of 3 500 employees 21 2001 to 2010 Edit Sony Ericsson s strategy was to release new models capable of digital photography as well as other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities To this end it released several new models which had built in digital camera and colour screen which were novelties at that time examples include the Sony Ericsson T610 the P800 UIQ smartphone and later the K700 handset The joint venture continued to make bigger losses in spite of booming sales however it paid off as Sony Ericsson made its first profit in 2003 19 and in the following years steadily increased handset sales The joint venture was regarded to have been a success 22 Sony Ericsson P990i In 2005 Sony Ericsson introduced the K750i with a 2 megapixel camera as well as its platform mate the W800i the first of the Walkman phones capable of 30 hours of music playback Later in October 2005 Sony Ericsson presented the first mobile phone based on UIQ 3 the P990 Also in 2005 Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth 88 million US dollars over 6 years 23 The women s pro tennis circuit was renamed the Sony Ericsson WTA Tour Just over a month later on June 7 it announced sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan In 2007 the company s first 5 Megapixel camera phone the Sony Ericsson K850i was announced followed in 2008 by the C905 the world s first 8 1 Megapixel camera phone 24 At Mobile World Congress 2009 Sony Ericsson unveiled the first 12 Megapixel camera phone named Satio On January 2 2009 Sony Ericsson announced in Stockholm that it would have some of its mobile phones made in India and that its two outsourcing partners Flextronics and Foxconn would manufacture ten million mobile phones per year by 2009 CEO Miles Flint announced at a press conference held with India s communications minister Dayanidhi Maran in Chennai that India was one of the fastest growing markets in the world and a priority market for Sony Ericsson with 105 million users of GSM mobile telephones 25 Annual net income or loss 2003 to 2009 Sony Ericsson s handset shipments fell from a high of 30 8m in Q4 1999 to only 8 1m in Q1 2003 26 The company had made net losses in six of the 15 quarters and seen its cash reserves shrink from 2 2bn to 599m after taking a 375m cash injection from its joint owners The eclipse of the Symbian operating system initially by Apple s iPhone and then by Google s Android has affected Sony Ericsson s position in the market The company also struggled following the launch of Apple s iPhone in the third quarter of 2007 Sony Ericsson Satio Sony Ericsson was overtaken by its South Korean rival LG Electronics in Q1 2008 Sony Ericsson s company s profits fell significantly by 43 to 133 million approx US 180 million sales falling by 8 and market share falling from 9 4 to 7 9 despite favourable conditions that the handset market was expected to grow by 10 in 2008 Sony Ericsson announced another profit warning in June 2008 27 and saw net profit crash by 97 in Q2 2008 announcing that it would cut 2 000 jobs leading to wide fear that Sony Ericsson was on the verge of decline along with its struggling rival Motorola 28 In Q3 the profits were much on the same level however November and December saw increased profits along with new models being released such as the C905 being one of the top sellers across the United Kingdom In June 2008 Sony Ericsson had about 8 200 employees it then launched a cost cutting program and by the end of 2009 it had slashed its global workforce by around 5 000 people It has also closed R amp D centres in Chadwick House Birchwood Warrington in the UK Miami Seattle San Diego and RTP Raleigh NC in the USA 29 The Chennai Unit Tamil Nadu in India Hassleholm and Kista in Sweden and operations in the Netherlands The UIQ centres in London and Budapest were also closed UIQ was a joint venture with Motorola which began life in the 1990s 30 31 32 33 34 35 36 37 38 39 2011 to 2020 Edit Sony Xperia Z2 released in 2014 is Sony Mobile s former flagship device On October 27 2011 Sony announced that it would acquire Ericsson s stake in Sony Ericsson for 1 05 billion 1 47 billion making the mobile handset business a wholly owned subsidiary of Sony The transaction s completion was expected to occur in January 2012 40 41 42 At their keynote at the 2012 Consumer Electronics Show Sony s Kaz Hirai announced that Sony Ericsson would be known simply as Sony Mobile Communications pending completion of the transaction On January 26 2012 the European Union approved the buyout 43 On February 16 2012 Sony announced it had completed the full acquisition of Sony Ericsson 4 On January 7 2013 Sony Mobile completed moving its headquarters from Lund Sweden to Tokyo Japan in order to fully integrate with its parent company 44 The first Sony only mobile was the Sony Xperia S at the 2012 Consumer Electronics Show Sony Mobile Communications decided to phase out all the feature non smart phones by September 2012 and focus completely on the smartphones segment 45 Sony Mobile was the fourth largest smartphone manufacturer by market share in the fourth quarter of 2012 with 9 8 million units shipped 46 On July 2 2012 Sony announced it was buying Gaikai a cloud service to support its expansion into the cloud gaming realm Sony paid a reported 380 million to acquire Gaikai 47 The Sony Ericsson Liquid Energy Logo which was the hallmark logo used on Sony Mobile products up until the 2012 series of phones was replaced with a new power button designed as the new signature hallmark to easily identify a Sony phone and this debuted with the 2013 series of Xperia mobile phones The last phones to feature the Liquid Energy logo were the Sony Xperia T and Sony Xperia TX and the first phones without featuring it were the Sony Xperia J and Sony Xperia V Both were unveiled at the IFA 2012 At the 2013 Consumer Electronics Show the Sony Xperia Z and Sony Xperia ZL were announced 48 49 followed by the Sony Xperia Z1 unveiled during a press conference in IFA 2013 the Sony Xperia Z2 during the 2014 Mobile World Congress in Barcelona Spain and the Sony Xperia Z3 in IFA 2014 On October 30 2014 Sony announced that Senior Vice President of Corporate Planning Finance and New Business Creation Department Hiroki Totoki will replace Kunimasa Suzuki as President and CEO of Sony Mobile Communications with effect from November 16 2014 50 51 Suzuki subsequently became the Group Executive of Sony Corporation after his departure from Sony Mobile Communications 52 In the last quarter of 2015 Sony Mobile had the highest per handset profit and average selling price of all major Android handset manufacturers 53 However in terms of market share Sony Mobile dropped out of the top 10 smartphone vendors globally for the first time in the first quarter of the year 54 Sony Mobile has been the only major smartphone OEM that has given support to developing communities of smaller hacker focused mobile operating systems during this time 55 In 2013 Sony released an experimental Firefox OS ROM for the Sony Xperia E device 56 In 2017 Sony got Sailfish OS into its Open Devices program 57 As a result the Sailfish software has been officially ported to many Xperia devices 58 As of Q2 2018 Sony Mobile s smartphone market share in Japan was 12 5 behind Apple and Sharp 59 On March 26 2020 Sony announced that it will establish an intermediate holding company Sony Electronics Corporation effective April 1 2020 Sony Electronics Corporation will incorporate the three businesses that comprise its Electronics Products amp Solutions EP amp S segment Imaging Products amp Solutions Home Entertainment amp Sound and Mobile Communications and related global sales and marketing manufacturing logistics procurement and engineering platforms 60 Operations Edit Sony Mobile and ST Ericsson offices in Lund Sweden In 2009 Sony Ericsson announced that it was moving its North American headquarters from Research Triangle Park North Carolina to Atlanta The headquarters move was part of a plan to reduce its workforce then 10 000 employees by 20 As of that year Sony Ericsson had 425 employees in Research Triangle Park the staff had been reduced by hundreds due to layoffs 61 Stacy Doster a spokesperson of Sony Ericsson said that the proximity to Hartsfield Jackson Atlanta International Airport s flights to Latin America and the operations of AT amp T Mobility influenced the decision to move the USA headquarters Sony Ericsson will close the Research Triangle site 61 62 On August 23 2012 Sony announced heavy cuts of their work force in Lund Sweden In September 2014 Sony announced taking a 1 3 billion impairment charge on the Sony Mobile division 63 and cutting another 15 of jobs equivalenting about 1000 employees at Sony Mobile 64 Products Edit A Sony Ericsson W595 mobile phone For detailed information about Sony Ericsson and Sony Mobile Communications products see list of Sony Ericsson products Sony Ericsson smartphones Edit Sony Ericsson originally Ericsson was part of the Symbian Ltd consortium and supported the UIQ pen based touch interface for Symbian OS The first Sony Ericsson UIQ smartphone was the Sony Ericsson P800 in 2002 Sony Ericsson joined the Symbian Foundation in 2008 and soon UIQ Technology went bankrupt 65 the Sony Ericsson Satio was released in 2009 running on Symbian 1 which would be succeeded by Sony Ericsson Vivaz in 2010 66 For the Japanese market Sony Ericsson also produced Linux and Symbian based MOAP handsets for NTT DoCoMo as well as REX OS for au KDDI Sony Ericsson launched their first Windows Mobile device in 2008 the Xperia X1 at the 2008 Mobile World Congress in Barcelona which carried the Windows Mobile operating system with a Sony Ericsson panel interface 67 and was manufactured by HTC 68 They would further develop two more Windows Mobile devices Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010 By this time Sony Ericsson switched all its focus on Google s Android operating system 69 The company s CEO did confirm a Sony Ericsson Windows Phone device for 2011 70 A prototype exists and was leaked on the internet in 2011 but no Windows Phone device was ever released 71 There was also a line of BRAVIA branded clamshell smartphones that were released for the Japanese market between 2007 and 2010 72 73 Since 2012 all products by Sony Mobile have been in the Xperia range and running the Android OS the Xperia X10 model launched in 2010 was the first to feature this In 2011 Sony Ericsson carried a range of mid and high end Android smartphones all using the same SoC only differentiating in form factor screen size and multimedia capabilities Although in 2012 the phones already carried the Sony brand on them they were still mostly developed by Sony Ericsson as can be seen from the green logo on the back of handsets like the Xperia S and Xperia T Sony smartphones Xperia Edit Main article Xperia A Sony SmartWatch wearable with an Xperia Z1 smartphone and a Smart Bluetooth Handset The line up in 2013 brought an entirely different design of phones first seen on the Xperia Z smartphone and called OmniBalance roughly translated as balance everywhere by Sony 74 In 2014 Sony stated to be focusing more on the high end phone market and reducing the number of low and mid end products 75 The first model launched in 2015 was the Xperia Z3 featuring updated internals in a body similar to the Xperia Z3 76 In 2016 Sony introduced the Xperia X series at MWC 2016 to replace the Z series The last device to launch under the Xperia X series was the Xperia XZ3 a flagship device released in late 2018 featuring an OLED display a first for Sony smartphones then it got replaced by the number series introduced on the Xperia 1 in 2019 Wearables Edit Sony SmartBands on display Sony then Sony Ericsson has been making Bluetooth enabled watches from as early as 2006 77 In 2010 the LiveView smartwatch was launched 78 featuring a colour OLED display that let the user view notifications and control the music player Its successor was the Sony SmartWatch in 2012 of which two newer revisions have been made since In 2014 a fitness tracking band named SmartBand was introduced 79 The device s data is accessed using an Android application named Lifelog which presents statistics about their everyday activities 80 In 2015 a successor to the SmartBand was introduced named SmartBand 2 which can track user s heart rate movements sleep and the moments they are calm or excited 81 PlayStation Certified Edit In 2011 Sony Ericsson announced the first PlayStation Certified phone the Xperia Play which meant that it had access to PlayStation Mobile games The previously released Sony Ericsson Xperia Arc and Xperia acro became the next PlayStation Certified devices followed by the Sony Xperia S Xperia ion and other Sony Tablets Applications Edit Sony Mobile offers a wide range of applications ranging from music and videos to camera and gaming apps 82 Some of Sony Mobile s most popular apps include Cinema Pro premium video recording application co developed with CineAlta engineers Photo Pro a photography app that gives you Alpha like manual controls Game Enhancer makes gameplay much more convenient with various functions Lifelog activity tracking and fitness app designed for Android devices PlayStation Video online film and television programme distribution service that first was offered by Sony Entertainment Network PS3 or PS4 Remote Play Remote Play allows PS3 or PS4 games to be played on Xperia smartphones and tablets Former products Edit Sony Ericsson K750i released 2005 Xperia Lounge music film and mobile entertainment app TrackID mobile music and audio recognition service BRAVIA range launched 2007 in Japan To date five BRAVIA branded phones have been produced Sony Ericsson FOMA SO903iTV FOMA SO906i U1 S004 and S005 83 The Walkman branded W series music phones launched in 2005 The Sony Ericsson W series music phones were notable for being the first music centric series mobile phones A notable feature was a W button which when pressed opens the media centre The Cyber shot branded line of phones launched in 2006 in newer models of the K series phones This range of phones are focused on the quality of the camera included with the phone Cyber shot phones always include a flash some with a xenon flash and also include auto focus cameras Sony Ericsson kicked off its global marketing campaign for Cyber shot phone with the launch of Never Miss a Shot In February 2008 the series was expanded with the announcement of C702 C902 and C905 phones The UIQ smartphone range of mobiles introduced with the P series in 2003 with the introduction of P800 They are notable for their touchscreens QWERTY keypads on most models and use of the UIQ interface platform for Symbian OS The range was subsequently expanded with the M series and G series The GreenHeart range first introduced in 2009 with the Sony Ericsson J105i Naite and C901 GreenHeart Focused on an environmentally friendly theme it mainly used eco friendly materials and featured eco apps Sales units EditAll these sales figures have been retrieved from Sony s Corporate Website click on this link to know more Financial Fiscal Year Q1 April June Q2 July September Q3 October December Q4 January March Total official sales figure2001 02 N A N A 6 8 Million Units 5 8 Million Units2002 03 5 Million Units 5 Million Units 7 1 Million Units 5 4 Million Units 22 5 Million Units2003 04 6 7 Million Units 7 1 Million Units 8 0 Million Units 8 8 Million Units 30 6 Million Units2004 05 10 4 Million Units 10 7 Million Units 12 6 Million Units 9 4 Million Units 43 1 Million Units2005 06 11 8 Million Units 13 8 Million Units 16 1 Million Units 13 4 Million Units 55 1 Million Units2006 07 15 7 Million Units 19 8 Million Units 26 Million Units 21 8 Million Units 83 3 Million Units2007 08 24 9 Million Units 25 9 Million Units 30 8 Million Units 22 3 Million Units 103 9 Million Units2008 09 24 4 Million Units 25 7 Million Units 24 2 Million Units 14 5 Million Units 88 8 Million Units2009 10 13 8 Million Units 14 1 Million Units 14 6 Million Units 10 5 Million Units 53 Million Units2010 11 2 0 Million Units 3 4 Million Units 3 6 Million Units 3 5 Million Units 12 5 Million Units2011 12 3 5 Million Units 6 0 Million Units 6 0 Million Units 7 0 Million Units 22 5 Million Units2012 13 7 4 Million Units 8 8 Million Units 8 7 Million Units 8 1 Million Units 33 0 Million Units2013 14 9 6 Million Units 10 0 Million Units 10 7 Million Units 8 8 Million Units 39 1 Million Units2014 15 9 4 Million Units 9 9 Million Units 11 9 Million Units 7 9 Million Units 39 1 Million Units2015 16 7 2 Million Units 6 7 Million Units 7 6 Million Units 3 4 Million Units 24 9 Million Units2016 17 3 1 Million Units 3 5 Million Units 5 1 Million Units 2 9 Million Units 14 6 Million Units2017 18 3 4 Million Units 3 4 Million Units 4 0 Million Units 2 7 Million Units 13 5 Million Units2018 19 2 0 Million Units 1 6 Million Units 1 8 Million Units 1 1 Million Units 6 5 Million Units2019 20 0 9 Million Units 0 6 Million Units 1 3 Million Units 0 4 Million Units 3 2 Million Units2020 21 0 8 Million Units 0 6 Million Units 1 0 Million Units 0 4 Million Units 2 9 Million Units SONY MOBILE SALES FIGURE 2001 2020 Sony Mobile store in Taipei Taiwan in 2013Marketing campaigns Edit I Love Music ad banner in Madrid in 2006 I love On October 2 2006 Sony Ericsson adopted a new corporate and advertising identity inspired by I Love New York in which the circular Sony Ericsson icon is placed instead of a heart meaning love This would then be followed by words initially simple ones such as music or photography and later by for instance my hip hop loud or life captured The branding was designed by the Wolff Olins consultancy 84 85 The campaign lasted until 2009 when it was replaced by multicoloured Sony Ericsson icons using Sony s slogan make believe 86 Social media During 2010 in 11 months Sony Ericsson s Facebook fan count rose from 300 000 to 4 million to become the 40th largest brand on the social networking site The company aims to capitalise on this fanbase and increase engagement by profiling these fans and matching them to dedicated content It will also analyse the top commenters on the Facebook page and ensure engagement through special content and offering these fans the chance to visit Sony Ericsson offices 87 Sports sponsorship A Sony Ericsson Open tennis match in 2008 From 2007 to 2014 Sony Ericsson Sony Mobile sponsored the Sony Ericsson Open tennis tournament in Miami According to the head of global marketing partnerships 88 Stephan Croix our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase Our promise to fans is to enrich their experience during the game but also before and after Sony Ericsson Open was renamed to Sony Open Tennis in 2013 89 Sony Mobile sponsored the 2014 FIFA World Cup in Brazil 90 and was a former partner of the UEFA Champions League See also Edit Companies portal MyPhoneExplorer full featured Sony Ericsson manager software for Microsoft Windows able to backup sync and editing almost all data on the phone via Bluetooth infrared or USB Media Go music photo video and game management software made for Sony Ericsson phones Disc2Phone music management software made for Sony Ericsson phones SonicStage music management software made for Japan market phones PlayNow global content distribution portal FastPort proprietary former Sony Ericsson data bus List of Sony productsReferences Edit Sony Mobile Communications Inc Private Company Information Bloomberg www bloomberg com Sony Mobile moving HQ from Sweden to Tokyo on October 1st Sony Xperia Blog July 5 2012 Retrieved August 13 2012 Ericsson press release Cision Wire Archived from the original on July 14 2009 Retrieved October 1 2001 a b Sony Europe Mynewsdesk Retrieved December 23 2019 Sony integrated its electronics businesses including Sony Mobile Our design philosophy Sony Mobile Communications Archived from the original on May 14 2012 Retrieved March 10 2012 BBC News Can Sony succeed where Sony Ericsson partnership failed October 13 2011 via www bbc co uk Newsroom Gartner full citation needed Kharpal Arjun August 30 2018 Sony launches high end smartphone with a TV screen on it CNBC Sony amp Samsung Pressure Huawei s Growth in Europe Global site Kantar Worldpanel www kantarworldpanel com Samsung s smartphone market share doubles in Japan www theinvestor co kr Ramstad Jordan August 8 2017 Data Samsung s Phone Share In Japan Improves In Q2 2017 Android Headlines 1987 Ericsson com August 29 2016 Latour Almar 2001 A Fire in Albuquerque Sparks Crisis For European Cell Phone Giants Wall Street Journal retrieved January 24 2014 Ericsson versus Nokia the now classic case of supply chain disruption husdal com Retrieved July 22 2011 When the chain breaks June 18 2006 The Economist A survey of logistics p 18 Nokia profits up but slowdown seen Jan 30 2001 money cnn com Why Nokia is winning the phone war April 20 2001 via news bbc co uk a b Sony Ericsson sees first profit October 15 2003 via news bbc co uk Ericsson s mobile worries BBC News July 21 2000 Ericsson Sony finalize mobile phone joint venture Computerworld Hesseldahl Arik Sony Ericsson Builds A Buzz Forbes Sony Ericsson signs Sharapova as global ambassador Retrieved January 2 2018 Hanlon Joseph Sony Ericsson launch C905 8 megapixel camera phone CNET Sony Ericsson to make phones in India January 31 2007 Retrieved January 2 2018 Financialinformation Aboutus Company Corporate Sony Retrieved July 11 2011 Sony Ericsson issues second profit warning of the year hopes to break even in Q2 Engadget Retrieved July 11 2011 Sony Ericsson Profits Crash 48 TrustedReviews February 14 2007 Retrieved July 11 2011 Sony Ericsson to close RTP site WRAL November 18 2009 Sony Ericsson to close down unit in Manchester best2k com May 18 2019 date May2019 Peel Lilly November 21 2008 UK redundancies reach 25 000 in just a week The Times UK China wins Symbian loses in Sony Ericsson reorg The Register Neate Rupert January 21 2009 Ericsson to cut a further 5 000 jobs London Telegraph Sony Ericsson to Cut 2 000 More Jobs After Third Loss Update3 Bloomberg April 17 2009 Sony Ericsson to lay off 2 000 more workers ZDNet O Brien Kevin J January 26 2010 With Profit Down 82 for Quarter Ericsson Plans More Job Cuts NY Times Sony Ericsson to close Kista development centre The Local November 19 2009 Sony Ericsson to shut down Chennai unit The Hindu Business Line Archived from the original on December 24 2009 Retrieved November 4 2010 Four Facilities Closing and 2000 job Losses with Sony Ericsson Phones Review permanent dead link Ericsson Sony to acquire Ericsson s share of Sony Ericsson Yahoo October 27 2011 Retrieved October 27 2011 Ericsson Sells Stake in Sony Ericsson to Sony October 27 2011 Archived from the original on October 28 2011 Retrieved October 27 2011 Sony s buying 50 stakes of Ericsson s share in Sony Ericsson worthy acquisition October 27 2011 EU mergers and takeovers Jan 27 Reuters January 27 2012 Sony Mobile completes transfer of HQ to Tokyo Xperia Blog January 7 2013 Retrieved January 21 2013 Sony to phase out feature phones by Sept The Times Of India May 23 2012 Retrieved May 22 2012 IDC says Sony sold 9 8 million smartphones in Q4 now ranks in fourth place Xperia Blog www xperiablog net Retrieved December 23 2019 Sony Buying Gaikai Will Establish Its Own Streaming Content Service Jul 2 G4TV July 2 2012 Archived from the original on June 29 2017 Retrieved July 2 2012 Sony intros 5 Xperia Z and Xperia ZL at CES Techweez January 8 2013 Retrieved January 2 2018 Sony Xperia Z vs Sony Xperia ZL waterproof vs compact flagship battle Android Authority January 24 2013 Retrieved January 2 2018 Sony to replace the President and CEO of its Mobile Communications branch Phone Arena Retrieved January 2 2018 Sony changes head of troubled mobile division Reuters 2014 Retrieved January 2 2018 Rossignol Joe October 30 2014 Sony SVP Hiroki Totoki to take over mobile division as smartphone sales decline 9to5Google Retrieved December 21 2014 Arthur Charles February 24 2016 The Q4 2015 smartphone scorecard Apple gazes down at the rat trap Microsoft and Sony fall out of top 10 smartphone vendors in Q1 GSMArena com Jolla Collaborates with Sony Open Devices to Bring Sailfish OS to Xperia Devices February 27 2017 Sony releases experimental Firefox OS ROM for the Xperia E GSMArena com Jolla and Sony come together to bring Sailfish OS to Xperia devices GSMArena com Sailfish X Sailfish OS for Sony Xperia X is now available to purchase and download GSMArena com shimajirou37 September 20 2018 20年前 誰もスマートフォンを持っていなかった時代から 今では 一人1台持っていているのが当たり前の時代になりました 2018年 現在のスマートフォンの世界におけるシェア そして日本におけるシェアまとめ しまじろうの資産運用 Archived from the original on September 23 2020 Retrieved November 3 2018 Sony Electronics Corporation to be Established Sony Global Sony Global Headquarters Retrieved March 26 2020 a b Dalesio Emery P November 18 2009 Sony Ericsson closes NC other sites as HQ moves Associated Press Retrieved November 18 2009 Swartz Kristi E November 18 2009 Sony Ericsson moving North American HQ to Atlanta The Atlanta Journal Constitution Retrieved November 18 2009 Sony heads for deeper loss as it shrinks struggling smartphone business Reuters September 17 2014 Takashi Mochizuki and Eric Pfanner September 17 2014 Sony Turnaround Effort Falters Expects 2 15 Billion Yearly Loss WSJ More than 200 jobless following UIQ s bankruptcy www thelocal se January 8 2009 Sony Ericsson Vivaz amp Vivaz Pro Review My Symbian com S60 5th Edition my symbian com at 08 13 Scott Snowden February 11 2008 Sony Ericsson goes Windows Mobile with Xperia X1 arc slider www theregister co uk Nguyen Chuong February 15 2008 Sony Ericsson XPERIA X1 Made by HTC phones Marc Chacksfield 2010 09 27T09 50 00 269Z Mobile Sony Ericsson waves goodbye to Symbian on its smartphones TechRadar Brandon Miniman October 15 2010 Sony Ericsson CEO Confirms WP7 Device for Next Year Archived from the original on August 7 2020 Retrieved October 24 2018 Sony Ericsson Julie Windows Phone 7 prototype phone live pictures MobileTechWorld White Charlie Sony Ericsson SO903iTV Bravia Cellphone with TV in Mind Gizmodo Sony Bravia Phone lands in Japan www fonearena com Dan Casey Behold beauty Xperia Z sonymobile com Sony comments on mid range Xperia review Focus on profitability over scale xperiablog net Announcing Xperia Z3 waterproof and dust tight with 5 2 full HD display video Developer World developer sonymobile com Paul Miller Sony Ericsson and Fossil team up for Bluetooth watch Engadget AOL Sony Ericsson shows LiveView micro display for Androids GSMArena com Sony s new Core fitness tracker will be the heart of its wearable experience hands on The Verge Vox Media January 7 2014 Lifelog Sony Mobile Communications Inc Sony Mobile SmartBand 2 Sony Mobile Communications Inc Sony Mobile Sony Mobile Sony Xperia s Application Range SO906i NTT docomo Archived from the original on December 21 2008 Sony Ericsson uses I Love New York idea www campaignlive co uk Sony Ericsson unveils new brand identity www bizcommunity com Sony Ericsson adds more colour to logosChris Rawlinson Adspiration Chris Rawlinson Adspiration Chris Rawlinson Adspiration July 29 2009 O Reilly Lara March 3 2011 Sony Ericsson faces universal appeal test in social media News Marketing Week Retrieved July 11 2011 O Reilly Lara March 22 2011 Sony Ericsson aligns sport sponsorships with smartphones News Marketing Week Retrieved July 11 2011 Sony Mobile renames Sony Ericsson Open tennis tournament www telecompaper com Football for social change Future Goals 2014 Sony Mobile Blog June 26 2014 External links EditWikimedia Commons has media related to Sony Ericsson Sony Corporation Retrieved from https en wikipedia org w index php title Sony Mobile amp oldid 1053407947, wikipedia, wiki, book,

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