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Soriana

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Organización Soriana is a Mexican public company and a major retailer in Mexico with more than 824 stores. Soriana is a grocery and department store retail chain headquartered in Torreón, Coahuila de Zaragoza, Mexico. The company is 100% capitalized in Mexico and has been publicly traded on the Mexican stock exchange (Bolsa Mexicana de Valores), since 1987 under the symbol: "Soriana". Soriana is powered by IT Retail software.

Organización Soriana, S.A.B. de C.V.
TypeSociedad Anónima Bursátil de Capital Variable
BMV: SORIANA B
IndustryRetail
Founded1968; 53 years ago (1968)
Headquarters,
Mexico
Key people
Francisco Javier Martín, (Chairman)
Ricardo Martin Bringas, (CEO)
ProductsConsumer goods
Revenue US$8.0 billion (2012)
US$277.4 million (2012)
Number of employees
93,700
Websitewww.soriana.com

Contents

Soriana logo used until 2014.

Soriana was founded in 1968 by Mexican entrepreneurs and brothers, Francisco and Armando Martín Borque, in Torreón, Coahuila. The company currently, as of 2013, operates under the brands Soriana, Clubes City Club, Hipermart, Mercado Soriana, and Super City. Super City is the company's convenience store division brand. It operates supermarkets and department stores for consumer and wholesale markets.

Interior of a Soriana store at Oaxaca de Juarez

Soriana competes primarily with H-E-B, La Comer, Chedraui, S-Mart and Walmex. Soriana emphasizes that it is Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Mart, Bodega Aurrerá, Superama, Chedraui, Alsuper or H-E-B posted around the store with certain items highlighted, pointing out that these items are cheaper at Soriana, a common practice in retail store environments.

On December 6, 2007, Organizacion Soriana acquired Supermercados Gigante for US$1.35 billion. In 2008, Soriana replaced the existing Gigante stores including its seven stores in the United States (U.S. stores were sold in May to Chedraui). Most Mexican stores retained Supermercados Gigante props like point of sale systems and food equipment.

In 2012, it had more than 606 stores in 208 cities in Mexico under 5 store formats, which include 249 Soriana Híper, 105 Soriana Súper, 147 Mercado Soriana, 72 Soriana Express and 33 City Club. It also had 14 distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.

Soriana Híper

Soriana Híper in San José del Cabo, Baja California Sur
Soriana Híper in Chilpancingo, Guerrero

Soriana's flagship format created in 1968, whose store formats are hypermarkets that focus on consumers located in cities with more than 150,000 inhabitants, which have a sales floor area of 4,000 to 11,000 m2. They operate under the retail sales scheme, in which they handle a wide assortment of merchandise with 50,000 SKU's from the clothing, general merchandise, grocery and perishable food divisions. They have a shopping center made up of 40 or 50 small stores that the Company rents to third parties, who market products and services to the consumer.

Its main competitors are:

  • Walmart Supercenter (Walmart) (Main competitor nationwide)
  • Chedraui from Grupo Comercial Chedraui
  • Casa Ley (Hypermarket)
  • H-E-B (Partially)
  • LaComer (Partially)
  • Until January 3, 2016, it was competing against Comercial Mexicana, from Controladora Comercial Mexicana.

In 2008, most of the Gigante Stores were converted to Soriana Híper, as well as some Bodega Gigante, three Super Gigantes in Baja California Norte and one Super Maz store in Mérida.

In 2017, Soriana converted 14 Comercial Mexicana stores from Baja California Norte into Soriana Híper and in 2018, Soriana converted part of the 47 formats of Tienda Comercial Mexicana to Soriana Híper, mainly in northern areas of Mexico, as well as in the cities of Mazatlán, Culiacán, Hermosillo, La Paz, Veracruz, Mérida, Zamora and Celaya.

Likewise, Soriana Híper has two sub-formats, such as Soriana Híper Plus and MEGA Soriana, the latter derived from the purchase of Comercial Mexicana in 2016:

Soriana Híper Plus

It is a subformat of the Soriana Híper stores in which it is located in mature markets with areas with high purchasing power customers. This format was designed to provide, in addition to what Soriana Híper offers, high value products such as wines or gourmet foods, in which its merchandise level extends to 60,000 SKU's in addition to its stores being redesigned.

Its main competitors are:

  • HEB (mostly)
  • La Comer from Grupo La Comer (mostly)
  • Walmart Supercenter (partially)
  • Selecto Chedraui (main competitor at the national level)
  • Until January 3, 2016, it was partially competing against Comercial Mexicana in its Mega Comercial Mexicana format.

The following Soriana Híper stores are considered as Soriana Híper Plus:

  • Gran Terraza Coapa (Mexico City)
  • Plaza Miyana Polanco (Mexico City)
  • Hipermart Independencia (Torreón)
  • San Pedro (Monterrey)
  • San Nicolás (Monterrey)

MEGA Soriana

MEGA Soriana in Plaza del Parque Querétaro

This format was created by Soriana in 2017, derived from the purchase and sale of Comercial Mexicana. In that moment Soriana analyzed the proposal of the Mega Comercial Mexicana format, and once the license to operate the Comercial Mexicana formats was expired, Soriana would retain the name Mega, due to the acquisition of 70 properties assigned with the name. Of all the formats, Mega was the only one that Soriana kept from the previous owners.

This store format is also a subformat of Soriana Híper and it's aimed at cities with more than 150,000 inhabitants, in which they handle a wide assortment of merchandise with 60,000 SKU's, in addition to what the Soriana Híper stores offer, products such as gourmet foods and wines, as well as services in which its predecessor MEGA Comercial Mexicana operated before its transition to MEGA Soriana, such as Grand Café, Bocatto and Fábrica de Quesos. Its interior designs are similar to the recent and latest designs of the Comercial Mexicana stores before its reinvention as LaComer; including its coffee shop and pastry brands. Its average sales floor area ranges from 4,500 to 14,000 square meters

This move was confirmed with the conversion of Soriana Híper División del Norte in Mexico City, which now remains as Mega Soriana as of March 2017. In 2018, most of the stores in the center, south and southeast zones of Mexico that previously had the Comercial Mexicana and Mega Comercial Mexicana formats were converted into Mega Soriana, as well as some Bodega Comercial Mexicana units in the states of Mexico, Guerrero, Hidalgo, San Luis Potosí and Morelos.

As a mega market, its main competitors are:

  • HEB
  • La Comer
  • Walmart Supercenter
  • Chedraui and Selecto Chedraui

Soriana Súper

Soriana Súper in San Agustin town, in Tlajomulco de Zúñiga, Jalisco

Format created in 2008, derived from the purchase of Tiendas Gigante by the company, based on the original Super G stores. They are stores that handle daily consumption products such as Groceries, Perishables and Prepared Foods, in which made with the objective of proportional to the consumer agile and fast purchases, under a sales floor area of 500 to 4,000 m2 and are located mainly in three areas: areas with middle and high income population (residential subdivisions), in areas whose areas and / or dimensions it is not possible to locate a Soriana Híper store and cities where there were many Gigante stores, which, varying in size, were converted to Soriana Super.

As a generalist supermarket, its competing stores are:

  • Calimax
  • Sumesa (La Comer Group)
  • Walmart Express;
  • Super Ley and Super Ley Express
  • Super Chedraui
  • Aka Superbodega, by Grupo Arteli

In 2008, all the Super Gs were converted into Soriana Súper (except one branch in Tijuana and two in Ensenada, which changed to Soriana Híper); most of the Super MAZ stores; and some stores Gigante and Bodegas Gigante, whose sales areas were less than 4,000m2.

In 2015, Soriana acquired and transformed the four Super Frutería del Sol stores in the Sonoran border city of San Luis Río Colorado to Soriana Super.

In 2018, Soriana converted two Comercial Mexicana stores in Acapulco and Cancún into Soriana Super, since both had a surface area of less than 3,000 m2. each.

Likewise, Soriana Súper has two sub-formats, such as Soriana Súper Plus and Soriana Supermarket, in which both sub-formats are "fresh market":

Soriana Súper Plus

It is the premium sub-format of Soriana Súper created in 2011 where, in addition to what Soriana Súper offers, grocery products and imported foods such as exotic meats are handled. Its first branch was installed on the foundations where Soriana Super Marne was located, a store that was previously part of Gigante.

As a premium supermarket format, its main partial competitors are chain stores such as:

  • Aladdin's
  • Select Super Chedraui
  • City Market of Grupo La Comer

Soriana Supermarket

It is the fresh market sub-format of Soriana Super created in 2020 in which they handle grocery products, perishable goods and prepared food, as well as wines and gourmet foods. It is currently present only in San José del Cabo, this being the first branch with the name of Soriana Supermarket. As a fresh market supermarket format, its main competitors are:

  • Super Ley Express Fresh from Casa Ley (mainly, by location of the first branch)
  • Super Chedraui
  • Fresko from Grupo La Comer (main competitor at the national level)
  • Until October 2020, it was competing with Superama. As of November 2020, Soriana Súper is a direct competitor of Walmex's now renamed Walmart Express.

Soriana Mercado

A Soriana Mercado store in Nueva Rosita, Coahuila
A former Soriana Mercado store in Tijuana, Baja California

Format created in 2003, in which they are self-service warehouses with an average sales floor area of 4,000 to 5,000 m2., Focused mainly on cities with 50,000 to 150,000 inhabitants and in popular areas in large and medium cities where it is not possible to locate a Soriana Híper store. They handle the fastest-moving products in the hypermarkets of the grocery, perishables, prepared food divisions, and a selection of clothing and general merchandise products. They are shops with modest decoration, with a good level of comfort. In some cities, Soriana Mercado changes to Soriana Híper if there is more demand than the store covers; so the transition is noticeable in the design. In the event that the store's demand is less than what it covers, in that case, change to the Soriana Express subformat.

As a self-service warehouse type, its main competitors are:

  • Bodega Aurrerá
  • Chedraui and Super Che
  • Casa Ley
  • Until January 3, 2016, it was competing against Comercial Mexicana in its Bodega Comercial Mexicana format.

In 2008, Soriana converted most of the Bodega Gigante and some Gigante stores into Soriana Mercado. In 2018, Soriana converted a large part of the 32 formats of Bodega Comercial Mexicana to Soriana Mercado, and in the case of the center of the country, firstly Soriana kept the Bodega brand temporarily, and later, in 2019, change to Soriana Mercado permanently. Likewise, in 2018, Soriana converted the Comercial Mexicana Texcoco Aeropuerto store into Soriana Mercado, because the store has a surface area of less than 4,900 m2, whose surface was counterproductive to be converted into MEGA Soriana.

Soriana Express

Soriana Express in Parrilla, Tabasco

Subformat of Mercado Soriana created in 2010 based on areas, cities or towns where neither Soriana Híper nor Mercado Soriana can be located; suitable for cities of 10,000 to 90,000 inhabitants. They are stores with an average sales area of 1,500 square meters and are located mainly in areas with a low and middle-income population, in which they offer everything necessary to satisfy consumer needs in populations where they are present, such as groceries, clothing, etc. prepared foods, perishable and general merchandise in a moderate but complete way.

As a rural supermarket, they compete mainly with:

  • My Bodega Aurrerá
  • Ley Express and Super Ley Express
  • Super Kompras Micro
  • Super Che
  • Some independent local stores in each town where Soriana is present.
  • Until January 3, 2016, it competed with Alprecio, from Comercial Mexicana.

In the 2010s, Soriana converted some Gigante, Bodega Gigante and Super Maz stores into Soriana Express where these requirements were met. In 2019, after temporarily using the Bodega Soriana brand, Soriana converted the three Alprecio stores into Soriana Express.

City Club

City Club store

Format created in 2002, which consists of stores in the form of a warehouse club with an area of between 7,000 and 11,000 square meters of sales floor, to which there is income only by paying a membership and are focused on high-volume families of consumption and institutional clients (hospitals, hotels, restaurants and small businesses).

They operate under the wholesale and half wholesale scheme, present the products in large containers and / or multiple packages, operate with large purchase volumes and low marketing margins. They handle 5,000 SKUs from the grocery, perishables, clothing and general merchandise divisions.

Its direct competitors are:

  • Sam's Club (mainly nationally)
  • Costco Wholesale (primarily nationwide)
  • Ley Mayoreo and Super Mayoreo Ley (competitor to some extent, due to its wholesale sales scheme)
  • Centrals or Supply Markets of the cities where it is present.

In 2008, Soriana converted two Gigante stores in Mexico City and Querétaro and a Bodega Gigante store in Puebla into City Club, this because they were Gigante stores where there were already Soriana in the vicinity of them (mainly) or where, having at least two or more Gigante branches and one of the two buildings would have already been converted.

Super City

A Super City convenience store

Format created in 2005 under the format of convenience stores which have a sales surface area between 70 and 80 m2 and currently no longer operate under the franchise system. They handle last minute shopping products such as coffee, snacks, sweets, bakery, groceries and beverages, among others.

Its main competitors are:

  • Oxxo (FEMSA)
  • 7- Eleven (Chapa House)
  • Extra (Model Group)
  • Circle K
  • Super Kiosko (Only in Sinaloa, Nayarit, Jalisco, Colima and Michoacán)
  • Bodega Aurrerá Express (competing to some extent, because it is an express supermarket)
  • Chedraui Supercito (competitor to some extent, because it is an express supermarket)
  • Farmacias Guadalajara (competing to some extent, since it is a super pharmacy)

Sodimac Homecenter

In 2016, Soriana entered into a collaboration agreement with the Chilean retail company Falabella for the opening of stores of the Sodimac chain in Mexican territory. The deal gives Soriana and Falabella 50-50 equal control of Sodimac's Mexican subsidiary. Its first store opened on August 3, 2018, in the municipality of Cuautitlán Izcalli, State of Mexico in the metropolitan area of the Valley of Mexico, next to a Mega Soriana supermarket. Other openings have occurred in the municipalities of Tlalnepantla and Naucalpan in the same state, in the municipality of Cuernavaca in the state of Morelos, as well as in the states of Veracruz and San Luis Potosí.

These stores are formats dedicated to the sale of construction material (Sodimac Constructor), hardware, home improvement and DIY, as well as services related to these activities, and installed in properties where Soriana already had another of its formats (especially those of the Mega Soriana and Soriana Híper formats).

Its main competitor at the national level is the North American The Home Depot, as well as local hardware stores such as Ferreterías Fix and Comex. Due to the type of turnaround of its departments, it also competes indirectly against The Home Store from Grupo Gigante, Zara Home of Grupo Inditex and Bed Bath & Beyond. Before leaving the Mexican market, it also competed against the North American Lowe's.

Soriana promotes its "Tarjeta del Aprecio" (appreciation card), whereby customers who purchase items earn points for free merchandise, and in-store credits for 20% off in general merchandise.

Sponsor

Soriana is currently the shirt sponsor for the Primera División de la Federación Mexicana de Fútbol (Mexico's Top League) football club Santos Laguna.

This section does not cite any sources. Please help improve this section by . Unsourced material may be challenged and removed.(February 2014) ()
  • Donde Todos los Días son Buenos Días, Where all Days are Good Days (late 1970s)
  • Responde cuando usted lo necesita, Responds when you need it (1988)
  • Todos los Caminos Conducen a Soriana, All Ways Lead to Soriana (1990)
  • Lo Mejor al Mejor Precio, The Best at the Best Prices (1993)
  • En Suma Pagas Menos, pun meaning Pay Less for the Total or In Short, Pay Less (mid 1990s)
  • Nuestros Precios Hablan, Our Prices Speak (1999, 2011)
  • Apre¢io Por Ti or A pre¢io Por Ti, a pun meaning both (At the Right) Pri¢e for You or E$teem for You (2000)
  • Mejores Ofertas a Precios Más Bajos, Better Offers at Lower Prices (2001)
  • El Precio Más Bajo Garantizado, The Lowest Price Guaranteed (2002)
  • El Mayor Ahorro, The Greatest Savings (2007)
  • Porque nos importas tú, Because We Care for You (2008)
  • ¡Hazlo hiper, y ahorra!, Do hyper, and save! (2013)

Store openings by state:

Mexico's 2012 Presidential Elections Soriana gift cards vote buy

At a news conference, the leftist candidate Andrés Manuel López Obrador claimed that the election was "plagued with irregularities" and accused the Institutional Revolutionary Party (PRI) of allegedly buying votes in favor of Enrique Peña Nieto. He also claims that the PRI handed out gifts to lure voters to cast their vote in favor of them. During the day of the 2012 presidential elections, people who voted for el PRI would receive pre-paid gift cards. Nonetheless, the PRI and the store denied such accusation and threatened to sue López Obrador. Peña Nieto vowed to imprison anyone – including members of the PRI – if they are found guilty of electoral fraud. Despite Enrique's statement many videos by citizens about the Soriana cards surfaced on YouTube.

  1. "SORIANAB: Organizacion Soriana SAB de CV Stock Price Quote - BMV Mexico - Bloomberg". Archived from the original on 2012-10-12.
  2. Farfan, Barbara. "The Largest Mexican Retailers Gain on Global Competitors Like Walmart". The Balance Small Business.
  3. "Pena Nieto set to become Mexico's president". Al Jazeera. 3 July 2012. Retrieved18 July 2012.
  4. Diaz, Lizbeth (9 July 2012). "Mexican leftist refuses to accept election result". Reuters. Retrieved18 July 2012.
  5. "Mexican retailer lashes out at losing presidential candidate". 2 August 2012.
  6. Oppenheimer, Andres (15 July 2012). "Mexico's president-elect vows to imprison vote buyers". Miami Herald. Retrieved19 July 2012.
  7. Tuckman, Jo (4 July 2012). "Mexico elections: claims of dirty tricks cast shadow over Peña Nieto's victory" – via www.theguardian.com.
  8. "Throngs in Mexico hit stores with gift cards they say came from election-winning PRI". nydailynews.com. Associated Press.
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Soriana
Soriana Language Watch Edit This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Soriana news newspapers books scholar JSTOR April 2013 Learn how and when to remove this template message Organizacion Soriana is a Mexican public company and a major retailer in Mexico with more than 824 stores 2 Soriana is a grocery and department store retail chain headquartered in Torreon Coahuila de Zaragoza Mexico The company is 100 capitalized in Mexico and has been publicly traded on the Mexican stock exchange Bolsa Mexicana de Valores since 1987 under the symbol Soriana Soriana is powered by IT Retail software Organizacion Soriana S A B de C V TypeSociedad Anonima Bursatil de Capital VariableTraded asBMV SORIANA BIndustryRetailFounded1968 53 years ago 1968 HeadquartersTorreon Coahuila de Zaragoza MexicoKey peopleFrancisco Javier Martin Chairman Ricardo Martin Bringas CEO ProductsConsumer goodsRevenueUS 8 0 billion 2012 1 Net incomeUS 277 4 million 2012 1 Number of employees93 700Websitewww wbr soriana wbr com Contents 1 Overview 2 Store formats 2 1 Soriana Hiper 2 1 1 Soriana Hiper Plus 2 1 2 MEGA Soriana 2 2 Soriana Super 2 2 1 Soriana Super Plus 2 2 2 Soriana Supermarket 2 3 Soriana Mercado 2 3 1 Soriana Express 2 4 City Club 2 5 Super City 2 6 Sodimac Homecenter 3 Promotions in Soriana 3 1 Sponsor 4 Slogans and trade names 5 Evolution 6 Controversy and criticisms 6 1 Mexico s 2012 Presidential Elections Soriana gift cards vote buy 7 See also 8 References 9 External linksOverview Edit Soriana logo used until 2014 Soriana was founded in 1968 by Mexican entrepreneurs and brothers Francisco and Armando Martin Borque in Torreon Coahuila The company currently as of 2013 operates under the brands Soriana Clubes City Club Hipermart Mercado Soriana and Super City Super City is the company s convenience store division brand It operates supermarkets and department stores for consumer and wholesale markets Interior of a Soriana store at Oaxaca de Juarez Soriana competes primarily with H E B La Comer Chedraui S Mart and Walmex Soriana emphasizes that it is Mexican owned and operated It is not uncommon to see advertising circulars from competitors Wal Mart Bodega Aurrera Superama Chedraui Alsuper or H E B posted around the store with certain items highlighted pointing out that these items are cheaper at Soriana a common practice in retail store environments On December 6 2007 Organizacion Soriana acquired Supermercados Gigante for US 1 35 billion In 2008 Soriana replaced the existing Gigante stores including its seven stores in the United States U S stores were sold in May to Chedraui Most Mexican stores retained Supermercados Gigante props like point of sale systems and food equipment In 2012 it had more than 606 stores in 208 cities in Mexico under 5 store formats which include 249 Soriana Hiper 105 Soriana Super 147 Mercado Soriana 72 Soriana Express and 33 City Club It also had 14 distribution centers In 2006 for reporting and administrative purposes Soriana moved its headquarters from Torreon to Monterrey Store formats EditSoriana Hiper Edit Soriana Hiper in San Jose del Cabo Baja California Sur Soriana Hiper in Chilpancingo Guerrero Soriana s flagship format created in 1968 whose store formats are hypermarkets that focus on consumers located in cities with more than 150 000 inhabitants which have a sales floor area of 4 000 to 11 000 m2 They operate under the retail sales scheme in which they handle a wide assortment of merchandise with 50 000 SKU s from the clothing general merchandise grocery and perishable food divisions They have a shopping center made up of 40 or 50 small stores that the Company rents to third parties who market products and services to the consumer Its main competitors are Walmart Supercenter Walmart Main competitor nationwide Chedraui from Grupo Comercial Chedraui Casa Ley Hypermarket H E B Partially LaComer Partially Until January 3 2016 it was competing against Comercial Mexicana from Controladora Comercial Mexicana In 2008 most of the Gigante Stores were converted to Soriana Hiper as well as some Bodega Gigante three Super Gigantes in Baja California Norte and one Super Maz store in Merida In 2017 Soriana converted 14 Comercial Mexicana stores from Baja California Norte into Soriana Hiper and in 2018 Soriana converted part of the 47 formats of Tienda Comercial Mexicana to Soriana Hiper mainly in northern areas of Mexico as well as in the cities of Mazatlan Culiacan Hermosillo La Paz Veracruz Merida Zamora and Celaya Likewise Soriana Hiper has two sub formats such as Soriana Hiper Plus and MEGA Soriana the latter derived from the purchase of Comercial Mexicana in 2016 Soriana Hiper Plus Edit It is a subformat of the Soriana Hiper stores in which it is located in mature markets with areas with high purchasing power customers This format was designed to provide in addition to what Soriana Hiper offers high value products such as wines or gourmet foods in which its merchandise level extends to 60 000 SKU s in addition to its stores being redesigned Its main competitors are HEB mostly La Comer from Grupo La Comer mostly Walmart Supercenter partially Selecto Chedraui main competitor at the national level Until January 3 2016 it was partially competing against Comercial Mexicana in its Mega Comercial Mexicana format The following Soriana Hiper stores are considered as Soriana Hiper Plus Gran Terraza Coapa Mexico City Plaza Miyana Polanco Mexico City Hipermart Independencia Torreon San Pedro Monterrey San Nicolas Monterrey MEGA Soriana Edit MEGA Soriana in Plaza del Parque Queretaro This format was created by Soriana in 2017 derived from the purchase and sale of Comercial Mexicana In that moment Soriana analyzed the proposal of the Mega Comercial Mexicana format and once the license to operate the Comercial Mexicana formats was expired Soriana would retain the name Mega due to the acquisition of 70 properties assigned with the name Of all the formats Mega was the only one that Soriana kept from the previous owners This store format is also a subformat of Soriana Hiper and it s aimed at cities with more than 150 000 inhabitants in which they handle a wide assortment of merchandise with 60 000 SKU s in addition to what the Soriana Hiper stores offer products such as gourmet foods and wines as well as services in which its predecessor MEGA Comercial Mexicana operated before its transition to MEGA Soriana such as Grand Cafe Bocatto and Fabrica de Quesos Its interior designs are similar to the recent and latest designs of the Comercial Mexicana stores before its reinvention as LaComer including its coffee shop and pastry brands Its average sales floor area ranges from 4 500 to 14 000 square meters This move was confirmed with the conversion of Soriana Hiper Division del Norte in Mexico City which now remains as Mega Soriana as of March 2017 In 2018 most of the stores in the center south and southeast zones of Mexico that previously had the Comercial Mexicana and Mega Comercial Mexicana formats were converted into Mega Soriana as well as some Bodega Comercial Mexicana units in the states of Mexico Guerrero Hidalgo San Luis Potosi and Morelos As a mega market its main competitors are HEB La Comer Walmart Supercenter Chedraui and Selecto ChedrauiSoriana Super Edit Soriana Super in San Agustin town in Tlajomulco de Zuniga Jalisco Format created in 2008 derived from the purchase of Tiendas Gigante by the company based on the original Super G stores They are stores that handle daily consumption products such as Groceries Perishables and Prepared Foods in which made with the objective of proportional to the consumer agile and fast purchases under a sales floor area of 500 to 4 000 m2 and are located mainly in three areas areas with middle and high income population residential subdivisions in areas whose areas and or dimensions it is not possible to locate a Soriana Hiper store and cities where there were many Gigante stores which varying in size were converted to Soriana Super As a generalist supermarket its competing stores are Calimax Sumesa La Comer Group Walmart Express Super Ley and Super Ley Express Super Chedraui Aka Superbodega by Grupo Arteli In 2008 all the Super Gs were converted into Soriana Super except one branch in Tijuana and two in Ensenada which changed to Soriana Hiper most of the Super MAZ stores and some stores Gigante and Bodegas Gigante whose sales areas were less than 4 000m2 In 2015 Soriana acquired and transformed the four Super Fruteria del Sol stores in the Sonoran border city of San Luis Rio Colorado to Soriana Super In 2018 Soriana converted two Comercial Mexicana stores in Acapulco and Cancun into Soriana Super since both had a surface area of less than 3 000 m2 each Likewise Soriana Super has two sub formats such as Soriana Super Plus and Soriana Supermarket in which both sub formats are fresh market Soriana Super Plus Edit It is the premium sub format of Soriana Super created in 2011 where in addition to what Soriana Super offers grocery products and imported foods such as exotic meats are handled Its first branch was installed on the foundations where Soriana Super Marne was located a store that was previously part of Gigante As a premium supermarket format its main partial competitors are chain stores such as Aladdin s Select Super Chedraui City Market of Grupo La ComerSoriana Supermarket Edit It is the fresh market sub format of Soriana Super created in 2020 in which they handle grocery products perishable goods and prepared food as well as wines and gourmet foods It is currently present only in San Jose del Cabo this being the first branch with the name of Soriana Supermarket As a fresh market supermarket format its main competitors are Super Ley Express Fresh from Casa Ley mainly by location of the first branch Super Chedraui Fresko from Grupo La Comer main competitor at the national level Until October 2020 it was competing with Superama As of November 2020 Soriana Super is a direct competitor of Walmex s now renamed Walmart Express Soriana Mercado Edit A Soriana Mercado store in Nueva Rosita Coahuila A former Soriana Mercado store in Tijuana Baja California Format created in 2003 in which they are self service warehouses with an average sales floor area of 4 000 to 5 000 m2 Focused mainly on cities with 50 000 to 150 000 inhabitants and in popular areas in large and medium cities where it is not possible to locate a Soriana Hiper store They handle the fastest moving products in the hypermarkets of the grocery perishables prepared food divisions and a selection of clothing and general merchandise products They are shops with modest decoration with a good level of comfort In some cities Soriana Mercado changes to Soriana Hiper if there is more demand than the store covers so the transition is noticeable in the design In the event that the store s demand is less than what it covers in that case change to the Soriana Express subformat As a self service warehouse type its main competitors are Bodega Aurrera Chedraui and Super Che Casa Ley Until January 3 2016 it was competing against Comercial Mexicana in its Bodega Comercial Mexicana format In 2008 Soriana converted most of the Bodega Gigante and some Gigante stores into Soriana Mercado In 2018 Soriana converted a large part of the 32 formats of Bodega Comercial Mexicana to Soriana Mercado and in the case of the center of the country firstly Soriana kept the Bodega brand temporarily and later in 2019 change to Soriana Mercado permanently Likewise in 2018 Soriana converted the Comercial Mexicana Texcoco Aeropuerto store into Soriana Mercado because the store has a surface area of less than 4 900 m2 whose surface was counterproductive to be converted into MEGA Soriana Soriana Express Edit Soriana Express in Parrilla Tabasco Subformat of Mercado Soriana created in 2010 based on areas cities or towns where neither Soriana Hiper nor Mercado Soriana can be located suitable for cities of 10 000 to 90 000 inhabitants They are stores with an average sales area of 1 500 square meters and are located mainly in areas with a low and middle income population in which they offer everything necessary to satisfy consumer needs in populations where they are present such as groceries clothing etc prepared foods perishable and general merchandise in a moderate but complete way As a rural supermarket they compete mainly with My Bodega Aurrera Ley Express and Super Ley Express Super Kompras Micro Super Che Some independent local stores in each town where Soriana is present Until January 3 2016 it competed with Alprecio from Comercial Mexicana In the 2010s Soriana converted some Gigante Bodega Gigante and Super Maz stores into Soriana Express where these requirements were met In 2019 after temporarily using the Bodega Soriana brand Soriana converted the three Alprecio stores into Soriana Express City Club Edit City Club store Format created in 2002 which consists of stores in the form of a warehouse club with an area of between 7 000 and 11 000 square meters of sales floor to which there is income only by paying a membership and are focused on high volume families of consumption and institutional clients hospitals hotels restaurants and small businesses They operate under the wholesale and half wholesale scheme present the products in large containers and or multiple packages operate with large purchase volumes and low marketing margins They handle 5 000 SKUs from the grocery perishables clothing and general merchandise divisions Its direct competitors are Sam s Club mainly nationally Costco Wholesale primarily nationwide Ley Mayoreo and Super Mayoreo Ley competitor to some extent due to its wholesale sales scheme Centrals or Supply Markets of the cities where it is present In 2008 Soriana converted two Gigante stores in Mexico City and Queretaro and a Bodega Gigante store in Puebla into City Club this because they were Gigante stores where there were already Soriana in the vicinity of them mainly or where having at least two or more Gigante branches and one of the two buildings would have already been converted Super City Edit A Super City convenience store Format created in 2005 under the format of convenience stores which have a sales surface area between 70 and 80 m2 and currently no longer operate under the franchise system They handle last minute shopping products such as coffee snacks sweets bakery groceries and beverages among others Its main competitors are Oxxo FEMSA 7 Eleven Chapa House Extra Model Group Circle K Super Kiosko Only in Sinaloa Nayarit Jalisco Colima and Michoacan Bodega Aurrera Express competing to some extent because it is an express supermarket Chedraui Supercito competitor to some extent because it is an express supermarket Farmacias Guadalajara competing to some extent since it is a super pharmacy Sodimac Homecenter Edit In 2016 Soriana entered into a collaboration agreement with the Chilean retail company Falabella for the opening of stores of the Sodimac chain in Mexican territory The deal gives Soriana and Falabella 50 50 equal control of Sodimac s Mexican subsidiary Its first store opened on August 3 2018 in the municipality of Cuautitlan Izcalli State of Mexico in the metropolitan area of the Valley of Mexico next to a Mega Soriana supermarket Other openings have occurred in the municipalities of Tlalnepantla and Naucalpan in the same state in the municipality of Cuernavaca in the state of Morelos as well as in the states of Veracruz and San Luis Potosi These stores are formats dedicated to the sale of construction material Sodimac Constructor hardware home improvement and DIY as well as services related to these activities and installed in properties where Soriana already had another of its formats especially those of the Mega Soriana and Soriana Hiper formats Its main competitor at the national level is the North American The Home Depot as well as local hardware stores such as Ferreterias Fix and Comex Due to the type of turnaround of its departments it also competes indirectly against The Home Store from Grupo Gigante Zara Home of Grupo Inditex and Bed Bath amp Beyond Before leaving the Mexican market it also competed against the North American Lowe s Promotions in Soriana EditSoriana promotes its Tarjeta del Aprecio appreciation card whereby customers who purchase items earn points for free merchandise and in store credits for 20 off in general merchandise Sponsor Edit Soriana is currently the shirt sponsor for the Primera Division de la Federacion Mexicana de Futbol Mexico s Top League football club Santos Laguna Slogans and trade names EditThis section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed February 2014 Learn how and when to remove this template message Donde Todos los Dias son Buenos Dias Where all Days are Good Days late 1970s Responde cuando usted lo necesita Responds when you need it 1988 Todos los Caminos Conducen a Soriana All Ways Lead to Soriana 1990 Lo Mejor al Mejor Precio The Best at the Best Prices 1993 En Suma Pagas Menos pun meaning Pay Less for the Total or In Short Pay Less mid 1990s Nuestros Precios Hablan Our Prices Speak 1999 2011 Apre io Por Ti or A pre io Por Ti a pun meaning both At the Right Pri e for You or E teem for You 2000 Mejores Ofertas a Precios Mas Bajos Better Offers at Lower Prices 2001 El Precio Mas Bajo Garantizado The Lowest Price Guaranteed 2002 El Mayor Ahorro The Greatest Savings 2007 Porque nos importas tu Because We Care for You 2008 Hazlo hiper y ahorra Do hyper and save 2013 Evolution EditStore openings by state 1968 Coahuila 1971 Durango 1972 Chihuahua 1974 Nuevo Leon 1984 Tamaulipas 1989 Zacatecas 1990 Aguascalientes 1994 Jalisco Guanajuato 1997 Queretaro 1998 San Luis Potosi Veracruz Tlaxcala 1999 Michoacan Colima Sinaloa Sonora Tabasco Hidalgo Puebla 2000 Nayarit 2001 Oaxaca 2002 Yucatan Chiapas Baja California Sur 2003 Campeche Quintana Roo 2005 State of Mexico 2006 Baja California 2007 Distrito Federal Guerrero 2008 MorelosControversy and criticisms EditMexico s 2012 Presidential Elections Soriana gift cards vote buy Edit At a news conference the leftist candidate Andres Manuel Lopez Obrador claimed that the election was plagued with irregularities and accused the Institutional Revolutionary Party PRI of allegedly buying votes in favor of Enrique Pena Nieto 3 He also claims that the PRI handed out gifts to lure voters to cast their vote in favor of them 4 During the day of the 2012 presidential elections people who voted for el PRI would receive pre paid gift cards Nonetheless the PRI and the store denied such accusation 5 and threatened to sue Lopez Obrador 4 Pena Nieto vowed to imprison anyone including members of the PRI if they are found guilty of electoral fraud 6 Despite Enrique s statement many videos by citizens about the Soriana cards surfaced on YouTube 7 8 See also EditList of companies traded on the Bolsa Mexicana de Valores List of Mexican companies Economy of Mexico Comercial Mexicana ChedrauiReferences Edit a b SORIANAB Organizacion Soriana SAB de CV Stock Price Quote BMV Mexico Bloomberg Archived from the original on 2012 10 12 Farfan Barbara The Largest Mexican Retailers Gain on Global Competitors Like Walmart The Balance Small Business Pena Nieto set to become Mexico s president Al Jazeera 3 July 2012 Retrieved 18 July 2012 a b Diaz Lizbeth 9 July 2012 Mexican leftist refuses to accept election result Reuters Retrieved 18 July 2012 Mexican retailer lashes out at losing presidential candidate 2 August 2012 Oppenheimer Andres 15 July 2012 Mexico s president elect vows to imprison vote buyers Miami Herald Retrieved 19 July 2012 Tuckman Jo 4 July 2012 Mexico elections claims of dirty tricks cast shadow over Pena Nieto s victory via www theguardian com Throngs in Mexico hit stores with gift cards they say came from election winning PRI nydailynews com Associated Press External links EditWikimedia Commons has media related to Soriana Official website Retrieved from https en wikipedia org w index php title Soriana amp oldid 1053484106, wikipedia, wiki, book,

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