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Wikipedia

South by Southwest

This article is about the annual festival. For other uses, see South by Southwest (disambiguation).

South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days.

South by Southwest
The official logo for SXSW since 2017
GenreConference and festival
DatesMarch (dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St. Patrick's Day)
FrequencyAnnual
Location(s)Austin, Texas, U.S.
Years active34
Inaugurated1987
FoundersRoland Swenson, Louis Jay Meyers, Louis Black, Nick Barbaro
Next eventMarch 2022 (dates TBD)
Attendance
  • SXSW Music: 28,119
  • SXSW Interactive: 30,621
  • SXSW Film: 16,297
  • SXSW EDU: 4,260
  • Other Exhibits/Parties: 152,000
Organized bySXSW, LLC
Websitesxsw.com

SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin, and the me Convention (started in 2017), held in Frankfurt, Germany and in Stockholm, Sweden, in collaboration with Mercedes-Benz. Former conferences run by the SXSW organization include SXSW Eco, a conference focusing on social and environmental issues through the lens of technology, creativity and design held in Austin from 2011 to 2016; and another in Las Vegas: SXSW V2V, a conference focused on innovative startups, which ran from 2013 to 2015. Previously, SXSW produced music festivals North by Northwest (NXNW) in Portland, Oregon, North by Northeast (NXNE) in Toronto, and West by Southwest (WXSW) in Tucson, Arizona.

There was no in-person SXSW in either 2020 or 2021 as a result of the COVID-19 pandemic; both years, there was a smaller online event instead.

In April 2021, Penske Media Corporation purchased a 50% stake in SXSW.

Contents

A view of 6th Street in downtown Austin, Texas, during SXSW 2013

Music

SXSW Music is the largest music festival of its kind in the world, with more than 2,000 acts as of 2014. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.

The music event has grown from 700 registrants in 1987, the first year of the conference, to over 161,000 attendees in 2018. SXSW Film and SXSW Interactive events have grown every year, bringing over 32,000 registrants to Austin in March 2013.

Bands must cover their own expenses for travel and lodging at the event. All performers are offered a cash payment or a wristband package that allows access to all music events.

Film

SXSW Film Conference spans five days of conference panels and sessions, and welcomes filmmakers of all levels. Programming consists of keynote speakers, panels, workshops, mentor sessions and more, with expert filmmakers and industry leaders.

In 2015, the SXSW Film Conference programmed over 250 sessions with 735 speakers. Past speakers include Jon Favreau, Mark Duplass, Ava DuVernay, Ryan Gosling, Nicolas Cage, Alejandro Jodorowsky, Tilda Swinton, Amy Schumer, Sally Field, Joss Whedon, Christine Vachon, RZA, Matthew McConaughey, Danny Boyle, Seth MacFarlane, Catherine Hardwicke, Richard Linklater, David Gordon Green, Harmony Korine, Henry Rollins, Sarah Green and Robert Rodriguez. Although the film festival often highlights independently produced films and emerging directing talent with unique visions, the festival has long served studios as a starting point for their comedies, using enthusiastic fans as a barometer of how they might play in wide release.

The SXSW Film Festival runs nine days, simultaneously with the SXSW Film Conference, and celebrates raw innovation and emerging talent both behind and in front of the camera. Festival programming categories include: Special Events, Headliners, Narrative Spotlight, Documentary Spotlight, Narrative Competition, Documentary Competition, Visions, Midnighters, 24 Beats Per Second, SXGlobal, Episodic, Festival Favorites, and Short Film Programs. The SXSW Film Awards, which occur on the last day of the Film Conference, honor films selected by the Feature and Short Film Juries.

In 2015, the SXSW Film Festival programmed 150 feature films and 106 short films, selected from 7,361 submissions. Past notable world premieres include Furious 7, Neighbors, Chef, 21 Jump Street, The Cabin in the Woods, Dance of the Dead, Bridesmaids and Insidious, and the TV series Girls, Silicon Valley and Penny Dreadful.

Interactive

SXSW Interactive is focused on emerging technology. The festival includes a trade show, speakers, parties, and a startup accelerator.

SXSW employee giving an introduction of the event at a community meetup.

Inauguration – 1980s

In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the alternative weekly The Austin Chronicle, to talk about organizing an extension of that festival into Austin. They thereafter announced they were going to hold a "New Music Seminar Southwest". The plans did not materialize, however, so Swenson decided to instead co-organize a local music festival, with the help of two other people at the Chronicle: editor and co-founder Louis Black, and publisher Nick Barbaro. Louis Meyers, a booking agent and musician, was also brought on board. Black came up with the name, as a play on the name of the Alfred Hitchcock film North by Northwest. (While Southwest by South is an actual point on a compass, South by Southwest is not.)

The event was first held in March 1987. The organizers considered it a regional event and expected around 150 attendees to show up, but over 700 came, and according to Black "it was national almost immediately." Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swenson remained the festival's key organizers as of 2010.

1990s

Singer-songwriter Michelle Shocked was the keynote speaker at the 1992 South by Southwest. She caused controversy by delivering a speech, written by her then-husband Bart Bull, criticizing white musicians for stealing music from African American artists; and then later during the same conference when she tried to kick the band Two Nice Girls off of a benefit concert, a move that some called anti-gay, due to Two Nice Girls' overtly lesbian image.

In 1993, SXSW moved into the Austin Convention Center, where it is still held.

In 1994, SXSW added a component for film and other media, named the "SXSW Film and Multimedia Conference". Johnny Cash was the keynote speaker.

That year, the three brothers of the band Hanson were brought to SXSW by their father in order to perform impromptu auditions for music executives, in the hopes of getting industry attention. Among the people who heard them was A&R executive Christopher Sabec, who became their manager, and would soon afterward get them signed to Mercury Records.

In 1995, the SXSW Film and Multimedia Conference was split into two separate events, "SXSW Film" and "SXSW Multimedia". In 1999, SXSW Multimedia was renamed "SXSW Interactive".

2000s

Singer-songwriter John Mayer's performance at the 2000 SXSW Music festival led to his signing soon thereafter with Aware Records, his first record label.

A performance by the band The Polyphonic Spree at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label.

At the 2002 SXSW Film Festival, the film Manito won the jury award for narrative feature, while the documentary Spellbound won the jury award for documentary feature.

British singer James Blunt was discovered by producer Linda Perry while playing a small show at the 2004 SXSW Music festival, and was signed to Perry's Custard Records soon thereafter, where he would go on to release all three of his subsequent albums.

The 2005 SXSW Film is considered by some to be the origin of the mumblecore film genre. A number of films now classified as mumblecore, including The Puffy Chair, Kissing on the Mouth, Four Eyed Monsters and Mutual Appreciation, were screened, and Eric Masunaga, a musician and the sound editor on Mutual Appreciation, is credited with coining the term "mumblecore" at a bar while at the festival.

The film Hooligans won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature, while The Puffy Chair won the Feature Film Audience Award in the "Emerging Visions" category. The documentary film Cowboy del Amor won the SXSW Competition Award and the Audience Award.

A secret concert at the 2006 SXSW Music by the band The Flaming Lips was called one of the "Top 10 Music-Festival Moments" of all time by Time magazine in 2010.

The 2006 SXSW Interactive featured a keynote panel of Wikipedia co-founder Jimmy Wales and Craigslist founder Craig Newmark.

That year, "Screenburn at SXSW", a component for video games, was added to SXSW Interactive.

2007

The 2007 music festival took place from March 14 to 18, and more than 1,400 acts performed.

Two of the top film premieres that year were Elvis and Anabelle and Skills Like This.

The social media platform Twitter notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive, though it did not launch at SXSW 2007 as is sometimes reported.

2008

The 2008 SXSW Interactive got media attention due to a keynote interview of Facebook CEO Mark Zuckerberg by technology journalist Sarah Lacy that was considered by some observers to be a "train wreck" due to an audience perception that Lacy was asking uninteresting questions, as well as mocking or terse answers in response from Zuckerberg.

In 2008, a comedy element was added to SXSW; it was held for one night. (By 2012, comedy performances occurred on all nights of the festival.)

2009

The 2009 festival was held March 13–22. The Interactive section of SXSW in particular drew larger attendance levels; the influx strained the networks of providers such as AT&T (primarily due to heavy iPhone usage). Also new was the founding of an international organization for those not attending, dubbed NotAtSXSW. Coordinating through Twitter and other online tools, notatsxsw events were held in London, New York, Wisconsin, Portland, Oregon and Miami.

The mobile app, Foursquare, was launched at SXSW 2009.

The 2009 SXSW Interactive saw the launch of the Foursquare application, which was called "the breakout mobile app" of the event by the Mashable blog.

2009 also saw the first Indian classical music artists perform at SXSW. Canadians Cassius Khan, a renowned tabla player and singer performed with Amika Kushwaha on harmonium and were featured Canadians on CBC Canada's most favorite list.

The 2009 SXSW Film screened 250 films, including 54 world premieres. The event was notable for having the United States premiere of the film The Hurt Locker, which went on to win the Academy Award for Best Picture in 2010. The winners of the feature jury awards were, for documentary feature, 45365, and for narrative feature, Made in China.

2010s

2010

The 2010 music festival, which took place March 12–21, was dedicated to Alex Chilton, who died shortly before he was to perform with Big Star. A tribute concert was performed in his honor on March 20, 2010.

At the 2010 festival, nearly 2,000 bands were officially scheduled to perform, and festival reps estimated that over 13,000 industry representatives attended. Though traditionally the Austin Music Awards kick off the festival, that year organizers slated it as the closing act. Local musician Bob Schneider earned 6 awards, including Song of the Year, Singer of the Year, and Band of the Year (with Lonelyland.) The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape.

At the 2010 Film festival, Magnolia Pictures bought the film rights to the science-fiction film Monsters on the night it screened, in what was the first-ever "overnight acquisition" at SXSW. Journalist Meredith Melnick of Time magazine called this purchase a turning point for SXSW, leading to a greater interest among film studio executives in attending the festival in person. That year also saw the premiere of the indie favorite Tiny Furniture, which won the award for Best Narrative Feature.

The 2010 Interactive festival had an estimated 12–13,000 paying attendees, which represented a 40% jump over the previous year. This was the first year in which the interactive festival's attendance surpassed the music festival's. The keynote presentation was an interview of then-Twitter CEO Evan Williams by Umair Haque, an interview that many in the audience found disappointingly superficial. Also during the interactive festival, the first-ever (and so far only) "Hive Awards For the Unsung Heroes of the Internet" were held.

2011

The 2011 SXSW festival ran from March 11 to 20.

The keynote presenter for SXSW Interactive was Seth Priebatsch, founder and CEO of the mobile-gaming platform SCVNGR. The 2011 Interactive festival was by far the largest it had ever been, with an estimated 20,000 attendees.

Also in attendance at SXSW was boxing legend Mike Tyson, promoting his new iPhone game with RockLive at the Screenburn Arcade.

At least two films screened at the SXSW Film festival gained distribution deals: the documentary Undefeated (which went on to win the Academy Award for Best Documentary Feature) and the thriller The Divide. As a result, film critic Christopher Kelly wrote that in 2011, SXSW Film went from being "a well-regarded but fundamentally regional event" to having "joined the big leagues of film festivals around the world." That festival was also notable for having the premiere of the film Bridesmaids.

The March 15 screening of the Foo Fighters documentary Back and Forth was followed by a surprise live performance by the band itself, with a setlist that included the entirety of the then-upcoming album Wasting Light.

2012

SXSW 2012 ran from March 9 to 18.

The standout technology of the 2012 SXSW Interactive was generally stated to be "social discovery" mobile apps, which let users locate other nearby users. Social discovery apps that had a presence at SXSW included Highlight, Glancee, Sonar and Kismet.

SXSW Film saw the premiere of two major Hollywood films: The Cabin in the Woods and 21 Jump Street. Two films obtained distribution deals: Girls Against Boys and The Tall Man. Another film, Gimme the Loot, which won the SXSW Narrative Feature Grand Jury Prize, got a distribution deal a week after the festival. Bay of All Saints received the Audience Award for Best Feature Documentary.

2012 was also the first year the music portion was expanded to Tuesday. The musical festival included rappers such as Talib Kweli and Lil' Wayne, along with surprise appearances by Big Sean and Kanye West; indie bands that appeared included MENEW and The Shins. Bruce Springsteen was the keynote speaker for the music festival.

2013

SXSW 2013 ran from March 8 to 17.

The big-budget films The Incredible Burt Wonderstone and Evil Dead premiered at the 2013 SXSW Film, and Spring Breakers had its U.S. premiere. The film Short Term 12 won the grand jury award for Best Narrative Feature. The films Awful Nice, Cheap Thrills, and Haunter received distribution deals, and Drinking Buddies obtained a distribution deal several days later.

The 2013 SXSW Interactive saw another huge jump in registration, now with 30,621 paying attendees. This was over three times the number that had attended in 2008 (9,000), just five years previously. The keynote talk for the 2013 SXSW Interactive was given by SpaceX CEO Elon Musk. The "Screenburn" and "Arcade" components were renamed to "SXSW Gaming" and "SXSW Gaming Expo", respectively. The Interactive conference had an increased corporate presence, featuring major participation by Samsung, 3M, Target, American Airlines, Adobe Systems and AT&T, among others. According to CNN, CBS and CNET called Grumpy Cat the undisputed "biggest star" of SXSW Interactive over Musk, Al Gore and Neil Gaiman.

2014

SXSW 2014 ran from March 7 to 16.

SXSW Film had premieres of the big-budget films Neighbors, Veronica Mars and Chef, and Cesar Chavez had its North American premiere. A clip for the big-budget film Godzilla was also screened. The films Space Station 76 and Exists got distribution deals at the festival, while Fort Tilden (which won the Narrative Feature Grand Jury Prize) and Open Windows got distribution deals shortly afterward.

A new section, "Episodic" (on television programming) was introduced to SXSW Film. Television series that previewed at the festival include Silicon Valley and From Dusk till Dawn: The Series. The talk show Jimmy Kimmel Live! was taped for a week at the festival; it joined the talk show Watch What Happens: Live, which began taping at SXSW in 2013.

SXSW Interactive featured a keynote speech by NSA leaker Edward Snowden, via streaming video, about privacy rights. The festival also featured a talk from another famous leaker, Julian Assange, also speaking remotely. Besides privacy issues, another major focus of the Interactive festival was wearable technology, including devices for augmented reality, activity tracking, identity authentication, charging cell phones and others. Computerworld magazine called the Oculus Rift, a virtual reality gaming headset, the "sleeper hit" of the festival, although it was displayed not at the Interactive but at the Film portion, as part of a Game of Thrones exhibit. The SXSW Gaming section introduced its SXSW Gaming Awards to recognize achievement in video and other types of gaming, which has continued through future SXSW festivals.

The keynote presenter and headline act this year for Stubb's was Lady Gaga. To promote her upcoming album, Food, Kelis cooked and served barbecue-style food from a food truck to festival attendees.

On March 13, 2014, a drunk driver, Rashad Charjuan Owens, drove his car into a crowd of festival attendees while trying to evade a traffic stop. Two people were killed immediately, another two died later from their injuries and another 21 were injured but survived. Owens was convicted of capital murder charges after a November 2015 trial in which eyewitnesses testified that about "a chaotic and harrowing scene" on the night, as hundreds of people ran and screamed as the car sped through crowds of people. Owens was given an automatic sentence of life imprisonment without the possibility of parole.

On March 15, 2014, rapper Tyler, the Creator was arrested on misdemeanor charges of "inciting to riot" after yelling to fans to push their way past security guards at a sold-out show the previous day. In February 2016, the riot charges were dropped against Tyler, The Creator pursuant to a plea agreement with prosecutors (under which the rapper pleaded guilty to the lesser offense of disorderly conduct and paid a $100 fine, with the case to be dismissed if he stays out of trouble for three months).

2015

Crayon Pop filming "Can't Stop Crayon Pop" for Funny or Die before K-Pop Night Out at SXSW

SXSW 2015 took place from March 13 to 22.

SXSW Film screened 145 feature films, an all-time high for the festival. The big-budget films Furious 7 (which was a last-minute addition to the lineup), Get Hard, Spy, a rough cut of Trainwreck, Moonwalkers and The Final Girls had their world premieres, as did the documentaries Danny Says, Steve Jobs: The Man in the Machine and Brand: A Second Coming. Ex Machina had its North American premiere. 6 Years, Manson Family Vacation and Steve Jobs: The Man in the Machine all got distribution deals at the festival.

The 2015 festival hosted the swearing-in ceremony of Michelle K. Lee as the new head of the United States Patent and Trademark Office (USPTO). Secretary of Commerce Penny Pritzker administered the oath of office to Lee at the festival on Friday, March 13.

Various sources called Meerkat, an iOS app that had launched two weeks earlier that lets users livestream video via Twitter, the breakout technology of SXSW Interactive. Another product that got significant buzz was a prototype of the roadable aircraft AeroMobil.

2016

SXSW 2016 began on March 11 and ended on March 20.

On March 11, President Barack Obama gave a speech at SXSW Interactive in which he called on the technology industry to help solve many of America's problems, such as upgrading outdated networks, helping balance security and privacy, and the FBI–Apple encryption dispute.

Films that premiered at SXSW Film include Everybody Wants Some!!, Keanu, Sausage Party, Pee-wee's Big Holiday and Don't Think Twice.

On the night of March 20, gunshots rang out on 6th Street causing mass hysteria and panic. No injuries were reported and a man from Memphis was arrested with discharging a firearm and disturbing the peace.[citation needed]

2017

Films that premiered at SXSW Film include Song to Song, Baby Driver, Atomic Blonde, Gemini, The Ballad of Lefty Brown. Spettacolo and The Disaster Artist. Television shows that were previewed include The Son, Dear White People and American Gods. To promote the Hulu original series The Handmaid's Tale, dozens of actresses silently walked the streets of downtown Austin costumed in red "handmaid" dresses. To promote the third season of the AMC original series Better Call Saul (a spin-off prequel of Breaking Bad), a pop-up "Los Pollos Hermanos" restaurant, representing the fictional fast food chain featured in both series, appeared in downtown Austin.

Guest speakers included former mayor of Newark, NJ and current Senator Cory Booker (D-New Jersey), political activist and commentator Van Jones and former Vice President Joe Biden, who spoke about his cancer research initiative. Nile Rodgers gave the keynote address for the music portion of the festival, while filmmakers Gareth Edwards and Lee Daniels gave the keynote presentations for the film portion.

Major companies and brands which exhibited at SXSW (many with standalone "brand activation" pavilions) included IBM, Intel, Panasonic, Nintendo, GE, Giorgio Armani, Mazda and National Geographic.

Major performers during the music component of the festival included Garth Brooks, Lana Del Rey, Lil Yachty, The Roots, The Avett Brothers, Willie Nelson, Solange Knowles, Rae Sremmurd, Cardiel, Migos, and The Chainsmokers among others.

En route to SXSW 2017, Italian post-punk band Soviet Soviet, traveling on the Visa Waiver Program, was denied entry to the United States, detained overnight and deported after an immigration officer at Seattle–Tacoma International Airport claimed they were planning on conducting a paid performance, which would have required a work visa. The band presented a letter from their American record label stating that both their performances at KEXP (which was what had brought the band to Seattle) and at SXSW were for promotional purposes only, but this failed to convince officials at the airport. There was a "Contrabanned" showcase on March 17, featuring various artists and musicians (residents of the U.S. and Canada) who are natives of, or have family connections to, countries affected by the 2017 U.S. travel ban.

Uber and Lyft were not available to attendees because they had pulled out of Austin in May 2016 as a result of a city ordinance mandating fingerprint-based background checks for drivers of any ridesharing company. However, other services such as (locally based) RideAustin, Fasten and Fare, were available, although in high demand. Uber and Lyft resumed service in Austin in May 2017.

2018

IGN's Laura Prudom (far left) hosts a panel at 2018's South by Southwest convention discussing Superman's eightieth anniversary and the release of Action Comics #1000, with (left to right): Dan Jurgens, Jim Lee, Frank Miller, and Brian Michael Bendis.

SXSW 2018 ran from March 9 to 18.

Finalists of the 2018 SXSW Accelerator Pitch Event included Cambridge Cancer Genomics and Bluefield Technologies. Two winners of the event were Austin-based: GrubTubs (in the Hyper-Connected Communities category) and ICON 3D (in the Social and Culture category).

Guest speakers included politicians Bernie Sanders, Arnold Schwarzenegger and Sadiq Khan; journalists Christiane Amanpour and Ta-Nehisi Coates; filmmakers Barry Jenkins, Darren Aronofsky and Steven Spielberg; and others including Elon Musk and David Banner. Actor and comedian Bill Murray appeared at several unofficial functions during SXSW.

Major performers during SXSW Music included Tinashe, Rae Sremmurd, Rita Coolidge, Salt-N-Pepa and Khalid. There was an apparent increased emphasis on locally based performers, international acts and relative unknowns.

New games announced during the 2018 SXSW Gaming Expo included Sonic Mania Plus. At the SXSW Gaming Awards (held March 17), the award for Game of the Year went to The Legend of Zelda: Breath of the Wild.

Films that premiered at the 2018 South By Southwest Film Festival include A Quiet Place, Blockers and Ready Player One. Films that had their U.S. premiere include Final Portrait and Who We Are Now. The film Thunder Road won the grand jury prize. TV series that previewed include Barry, Krypton, The Last O.G. and Cloak & Dagger. To promote the second season of the HBO series Westworld, a recreation of the show's fictional Western "town" of Sweetwater was built on two acres of open land just outside Austin. Fans took shuttles to the site, which was dressed in the Old West style, with over 60 actors playing the parts of the android "hosts".

SXSW 2018 coincided with a string of bombings in Austin, which had begun on March 2 and ended on March 21, when the presumed perpetrator, Mark Anthony Conditt, blew himself up after being discovered by police. Two of the bombings occurred during SXSW. On March 17, Live Nation Music, a company organizing events for SXSW, received a bomb threat via email. Police searched the area mentioned in the email and found nothing of concern, but planned performances by The Roots and Ludacris, among others, were canceled. Police arrested 26-year-old Trevor Weldon Ingram the next day; Ingram was charged with making a terroristic threat, a third-degree felony, in connection with the email.

2019

South by Southwest 2019 ran from March 8 to 17.

Films entered at SXSW Film included Us, The Beach Bum, Long Shot, Booksmart and The Highwaymen. TV series that previewed included FX’s What We Do in the Shadows, Hulu’s Shrill and OWN’s David Makes Man.

At the SXSW Gaming Awards (held March 16), the award for Game of the Year went to God of War.

Major performers for SXSW Music included Edie Brickell & New Bohemians (their first-ever appearance at SXSW).

Winners of the 2019 SXSW Pitch event, in which emerging startups pitch to potential investors, included Derq, Pathway and ENZO Tyres. The “Best In Show" winner was Nebula Genomics; the “Best Bootstrap" award went to TwentyTables and the “Best Speed Pitch” went to Xplosion Tech.

Some of the first forums of the 2020 presidential race took place at SXSW, with Democratic presidential candidates Pete Buttigieg, Julian Castro, John Delaney, Tulsi Gabbard, John Hickenlooper, Jay Inslee, Amy Klobuchar, Beto O'Rourke, Elizabeth Warren and Andrew Yang all making appearances at the festival (though some had not yet announced their candidacy at the time). Other scheduled guest speakers included politicians Mazie Hirono and Alexandria Ocasio-Cortez; musicians David Byrne and Wyclef Jean; actors and comedians Aidy Bryant, Kathy Griffin, Ethan Hawke, Trevor Noah and Zoe Saldana; businessmen Tim Ferriss, Jeffrey Katzenberg and Guy Kawasaki; and others including Priscilla Chan, Neil Gaiman, Valerie Jarrett, Bill Nye, Robert Rodriguez and Maria Shriver.

To promote the final season of Game of Thrones, HBO organized a blood drive with the American Red Cross titled "Bleed for the Throne" which included actors in costumes similar to those on the series.

To promote the Amazon Prime original limited series Good Omens, a brand activation experience called "Garden of Earthly Delights" was installed in downtown Austin.

2020s

2020

South by Southwest 2020 was scheduled to run from March 13 to 22, but was officially canceled on March 6 due to the COVID-19 pandemic, the result of an order by the city of Austin. The city's Mayor Steve Adler announced the cancellation of the 2020 SXSW and also declared a local disaster area.

In the month prior to the conference, SXSW organizers had resisted calls to cancel the conference. On February 28, a spokesperson said:

The SXSW 2020 event is proceeding as planned. Safety is a top priority for SXSW, and we work closely with local, state, and federal agencies year-round to plan for a safe event. Where travel has been impacted, especially in the case of China, we are seeing a handful of cancellations. However, we are on par with years past in regard to registrants who are unable to attend. We are increasing our efforts to prevent the spread of disease per Austin Public Health’s recommendations. We will continue to monitor the situation closely and will provide updates as necessary.

However, in the run up to the conference, numerous companies and organizations began canceling their SXSW attendance, including Twitter, Facebook, Vevo, Intel, Mashable, Universal Music Group, Amazon, Entertainment Weekly, TikTok, SAP, Netflix, Apple, Indeed, WarnerMedia, The Washington Post, and IBM. Additionally, many individual attendees, headliners and speakers had decided not to attend, including keynote speaker Tim Ferriss and artists such as the Beastie Boys, Ozzy Osbourne and Trent Reznor.

An online petition was started that called for SXSW 2020 to be canceled due to health concerns; by the time of the cancellation, it exceeded 50,000 signatures.

SXSW organizers said that they were "devastated" by the cancellation, stating that, "'The show must go on' is in our DNA." They wrote that they were attempting to reschedule the event, and were at the same time working to create an online SXSW for 2020.

SXSW co-founder Nick Barbaro said the organization did not have cancellation insurance relating to a disease pandemic or triggered by the city declaring a “local state of disaster.”

Various unofficial SXSW events, as well as “alternative” SXSW events, did occur, in an attempt to help local workers and businesses who would be hurt most by the cancellation. The Austin Community Foundation also launched a "Stand with Austin Fund" for donations to "individuals and small businesses most negatively impacted by the cancellation of SXSW and least able to recover on their own."

On March 13, 2020, festival organizers announced that they would proceed with juried and special awards, with judges viewing submissions online. On March 24, the winners of the 2020 SXSW Gaming Awards were announced on the SXSW website, and the honorees recorded acceptance messages for the SXSW YouTube channel and website. Sekiro: Shadows Die Twice was awarded Video Game of the Year.

On April 2, SXSW announced a joint venture with Amazon Prime Video to launch a film festival collection. Filmmakers scheduled to screen films at SXSW were given the option to have their films play exclusively, and for free, on Prime Video in the U.S. for a 10-day "virtual film festival".

In May, SXSW organizers announced "SXSW Sessions Online," a weekly series of online discussions to run through June, with some of the previously announced guest speakers; each video session was streamed online with Q&A portions made available initially to those originally registered for the festival. All sessions were posted afterwards on the SXSW YouTube channel.

2021

A virtual SXSW ran from March 16 to 20.

Films and miniseries that premiered at SXSW include Demi Lovato: Dancing with the Devil, Hysterical, Jakob's Wife, Violet, Dear Mr. Brody, Here Before, The Fallout, The Lost Sons, Introducing, Selma Blair, Lily Topples the World, Not Going Quietly, The Return: Life After ISIS, Fruits of Labor and United States vs. Reality Winner.

Featured speakers included Samantha Bee, Richard Branson, Chiquis Rivera, Tim Ellis, Laurieann Gibson, Taraji P. Henson, Rana el Kaliouby, Matthew McConaughey, Adriene Mishler, and Alexi Pappas. Keynote addresses were given by Stacey Abrams, Pete Buttigieg and Willie Nelson.

2022

Organizers of SXSW intend to hold an in person event in 2022.

SXSW is the highest revenue-producing event outside of athletic and other events associated with The University of Texas at Austin for the Austin economy, with an estimated economic impact of $190.3 million in 2012 increasing to $218 million in 2013, $315 million in 2014, $317 million in 2015, and $325 million in 2016. (In comparison, Super Bowl LI brought a $347 million economic impact to the Houston economy and the 2017 Final Four brought a $324 million economic impact to the economy of Phoenix, Arizona.)

Additionally, demand for hotel rooms in the Austin area continued to outstrip supply, pushing average nightly room rates up to an all-time high of $350 in 2016, a 60 percent increase over the average room rate seen during 2011's edition of SXSW. The average SXSW registrant also stayed in Austin longer in 2016, spending an average of 5.2 nights, up from 4.9 nights in 2015.

The growth of the festival has brought concerns about violence, crowd control, and safety.[needs update]

The 2014 drunk-driving incident prompted discussion about whether the festival had grown too large and raucous. The organizers of the festival—SXSW Holdings LLC and SXSW Holdings Inc.—were sued by families of the four victims.

In May 2014, partially motivated by the 2014 crash, Austin's Urban Transportation Commission announced that it was seeking to enhance safety at the festival, with an initial focus on implementing transportation measures to resolve issues linked to the festival. The Austin Music Commission also met to discuss music venues and sound problems linked to the festival. The city voted to limit the number of special events which would be approved to 114, a 32 percent decrease from the number of approved events during the 2014 festival.

In 2013, NPR writer Andrea Swensson wrote that she had decided to stop attending the festival, writing, "I can't help but feel that it has strayed far away from its original premise as a grassroots gathering place for new, undiscovered talent and increasingly feels like a big ol' Times Square billboard-sized commercial."

In October 2015, SXSW cancelled two video game panels ("#SavePoint: A Discussion on the Gaming Community" and "Level Up: Overcoming Harassment In Games") scheduled for the 2016 festival due to threats of violence made to the festival hosting the sessions. In response to the cancellations, Buzzfeed and Vox Media made statements saying they would pull out of the festival if the two panels weren't reinstated. Organizers then apologized for the cancellations. In lieu of a panel, South by Southwest hosted a daylong "online harassment summit" on March 12, 2016.

  • Comedian and actor Fred Armisen began his comic career with the short film Fred Armisen's Guide to Music and SXSW, released in 1998, in which he poses as various characters, asking silly questions of musicians and other attendees at that year's SXSW Music Conference.
  • SXSW was featured during the 2005 season of MTV's The Real World. Cast members were tasked with shooting and editing their own documentary on the music festival.
  • Comedy duo and band Flight of the Conchords performed at the 2006 SXSW Music Festival, during which time they also recorded a documentary titled Flight of the Conchords: A Texan Odyssey, which aired on New Zealand's TV3 in late 2006.
  • The 2011 documentary Winning America is about a US tour of Canadian band Said the Whale that culminates in that year's SXSW Music Festival.
  • In the 2014 British film Frank, an experimental band (led by the title character) is booked to play a show at the SXSW Music Festival, but the gig leads to the band's breakup.
  • In the 2019 anime Carole & Tuesday, the titular duo is booked to perform at the SXSW Music Festival.

The creators of South by Southwest co-created two similar festivals in 1995: North by Northwest (NXNW) in Portland, Oregon (co-founded by the Willamette Week), and North by Northeast (NXNE) in Toronto (co-founded by Now). North by Northwest ended in 2001, and was replaced by MusicfestNW (MFNW), an event run entirely by the Willamette Week. It was joined by TechfestNW, a technology conference, in 2012. From 2006 to 2010, SXSW organizers also ran West by Southwest (WXSW) in Tucson, Arizona, a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW.

Other active festivals inspired by SXSW include the following:

Festivals inspired by SXSW that are no longer running include:

Festivals inspired by South by Southwest have been collectively nicknamed "four-letter festivals". Metro Silicon Valley, which founded C2SV, wrote in 2013 that such festivals were important revenue sources for the alternative weekly newspapers that founded them.

On October 3, 2016, a one-day festival, called "South by South Lawn" (SXSL), was held at the White House; it was a collaboration between SXSW, US President Barack Obama, and the American Film Institute.

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South by Southwest
South by Southwest Language Watch Edit This article is about the annual festival For other uses see South by Southwest disambiguation South by Southwest abbreviated as SXSW and colloquially referred to as South By is an annual conglomeration of parallel film interactive media and music festivals and conferences organized jointly that take place in mid March in Austin Texas United States It began in 1987 and has continued to grow in both scope and size every year In 2017 the conference lasted for 10 days with the interactive track lasting for five days music for seven days and film for nine days South by SouthwestThe official logo for SXSW since 2017GenreConference and festivalDatesMarch dates vary but generally coinciding with University of Texas at Austin spring break and also usually includes St Patrick s Day FrequencyAnnualLocation s Austin Texas U S Years active34Inaugurated1987FoundersRoland Swenson Louis Jay Meyers Louis Black Nick BarbaroNext eventMarch 2022 dates TBD AttendanceSXSW Music 28 119SXSW Interactive 30 621SXSW Film 16 297SXSW EDU 4 260Other Exhibits Parties 152 000Organized bySXSW LLCWebsitesxsw wbr com SXSW is run by the company SXSW LLC which organizes conferences trade shows festivals and other events 1 In addition to the three main South by Southwest festivals the company runs other conferences SXSW EDU a conference on educational innovation held in Austin 2 and the me Convention started in 2017 held in Frankfurt Germany and in Stockholm Sweden in collaboration with Mercedes Benz 3 4 Former conferences run by the SXSW organization include SXSW Eco a conference focusing on social and environmental issues through the lens of technology creativity and design held in Austin from 2011 to 2016 5 and another in Las Vegas SXSW V2V a conference focused on innovative startups 6 which ran from 2013 to 2015 Previously SXSW produced music festivals North by Northwest NXNW in Portland Oregon North by Northeast NXNE in Toronto and West by Southwest WXSW in Tucson Arizona There was no in person SXSW in either 2020 or 2021 as a result of the COVID 19 pandemic 7 8 both years there was a smaller online event instead 9 In April 2021 Penske Media Corporation purchased a 50 stake in SXSW 10 Contents 1 Divisions 1 1 Music 1 2 Film 1 3 Interactive 2 History 2 1 Inauguration 1980s 2 2 1990s 2 3 2000s 2 3 1 2007 2 3 2 2008 2 3 3 2009 2 4 2010s 2 4 1 2010 2 4 2 2011 2 4 3 2012 2 4 4 2013 2 4 5 2014 2 4 6 2015 2 4 7 2016 2 4 8 2017 2 4 9 2018 2 4 10 2019 2 5 2020s 2 5 1 2020 2 5 2 2021 2 5 3 2022 3 Economic impact 4 Criticism 5 In popular culture 6 Similar festivals 7 References 8 External linksDivisions Edit A view of 6th Street in downtown Austin Texas during SXSW 2013 Music Edit SXSW Music is the largest music festival of its kind in the world with more than 2 000 acts as of 2014 11 SXSW Music offers artist provided music and video samples of featured artists at each festival via their official YouTube channel 12 13 The music event has grown from 700 registrants in 1987 the first year of the conference to over 161 000 attendees in 2018 14 SXSW Film and SXSW Interactive events have grown every year bringing over 32 000 registrants to Austin in March 2013 15 Bands must cover their own expenses for travel and lodging at the event All performers are offered a cash payment or a wristband package that allows access to all music events 16 Film Edit SXSW Film Conference spans five days of conference panels and sessions and welcomes filmmakers of all levels Programming consists of keynote speakers panels workshops mentor sessions and more with expert filmmakers and industry leaders 17 In 2015 the SXSW Film Conference programmed over 250 sessions with 735 speakers Past speakers include Jon Favreau Mark Duplass Ava DuVernay Ryan Gosling Nicolas Cage Alejandro Jodorowsky Tilda Swinton Amy Schumer Sally Field Joss Whedon Christine Vachon RZA Matthew McConaughey Danny Boyle Seth MacFarlane Catherine Hardwicke Richard Linklater David Gordon Green Harmony Korine Henry Rollins Sarah Green and Robert Rodriguez 18 Although the film festival often highlights independently produced films and emerging directing talent with unique visions 19 the festival has long served studios as a starting point for their comedies using enthusiastic fans as a barometer of how they might play in wide release 20 The SXSW Film Festival runs nine days simultaneously with the SXSW Film Conference and celebrates raw innovation and emerging talent both behind and in front of the camera 21 Festival programming categories include Special Events Headliners Narrative Spotlight Documentary Spotlight Narrative Competition Documentary Competition Visions Midnighters 24 Beats Per Second SXGlobal Episodic Festival Favorites and Short Film Programs The SXSW Film Awards which occur on the last day of the Film Conference honor films selected by the Feature and Short Film Juries In 2015 the SXSW Film Festival programmed 150 feature films and 106 short films selected from 7 361 submissions 22 Past notable world premieres include Furious 7 Neighbors Chef 21 Jump Street The Cabin in the Woods Dance of the Dead Bridesmaids and Insidious and the TV series Girls Silicon Valley and Penny Dreadful 23 Interactive Edit SXSW Interactive is focused on emerging technology 24 The festival includes a trade show speakers parties and a startup accelerator 25 History Edit SXSW employee giving an introduction of the event at a community meetup Inauguration 1980s Edit In July 1986 the organizers of the New York City music festival New Music Seminar contacted Roland Swenson a staffer at the alternative weekly The Austin Chronicle to talk about organizing an extension of that festival into Austin They thereafter announced they were going to hold a New Music Seminar Southwest 26 The plans did not materialize however so Swenson decided to instead co organize a local music festival with the help of two other people at the Chronicle editor and co founder Louis Black and publisher Nick Barbaro Louis Meyers a booking agent and musician was also brought on board 27 Black came up with the name as a play on the name of the Alfred Hitchcock film North by Northwest While Southwest by South is an actual point on a compass South by Southwest is not 28 The event was first held in March 1987 The organizers considered it a regional event and expected around 150 attendees to show up but over 700 came and according to Black it was national almost immediately 29 Meyers left Austin and the festival in the early 1990s but Black Barbaro and Swenson remained the festival s key organizers as of 2010 29 1990s Edit Singer songwriter Michelle Shocked was the keynote speaker at the 1992 South by Southwest She caused controversy by delivering a speech written by her then husband Bart Bull criticizing white musicians for stealing music from African American artists and then later during the same conference when she tried to kick the band Two Nice Girls off of a benefit concert a move that some called anti gay due to Two Nice Girls overtly lesbian image 30 In 1993 SXSW moved into the Austin Convention Center where it is still held 31 In 1994 SXSW added a component for film and other media named the SXSW Film and Multimedia Conference 29 Johnny Cash was the keynote speaker 32 That year the three brothers of the band Hanson were brought to SXSW by their father in order to perform impromptu auditions for music executives in the hopes of getting industry attention Among the people who heard them was A amp R executive Christopher Sabec who became their manager and would soon afterward get them signed to Mercury Records 33 In 1995 the SXSW Film and Multimedia Conference was split into two separate events SXSW Film and SXSW Multimedia 29 In 1999 SXSW Multimedia was renamed SXSW Interactive 29 2000s Edit Singer songwriter John Mayer s performance at the 2000 SXSW Music festival led to his signing soon thereafter with Aware Records his first record label A performance by the band The Polyphonic Spree at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label 34 At the 2002 SXSW Film Festival the film Manito won the jury award for narrative feature while the documentary Spellbound won the jury award for documentary feature British singer James Blunt was discovered by producer Linda Perry while playing a small show at the 2004 SXSW Music festival and was signed to Perry s Custard Records soon thereafter 35 where he would go on to release all three of his subsequent albums The 2005 SXSW Film is considered by some to be the origin of the mumblecore film genre A number of films now classified as mumblecore including The Puffy Chair Kissing on the Mouth Four Eyed Monsters and Mutual Appreciation were screened and Eric Masunaga a musician and the sound editor on Mutual Appreciation is credited with coining the term mumblecore at a bar while at the festival 36 The film Hooligans won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature while The Puffy Chair won the Feature Film Audience Award in the Emerging Visions category The documentary film Cowboy del Amor won the SXSW Competition Award and the Audience Award A secret concert at the 2006 SXSW Music by the band The Flaming Lips was called one of the Top 10 Music Festival Moments of all time by Time magazine in 2010 37 The 2006 SXSW Interactive featured a keynote panel of Wikipedia co founder Jimmy Wales and Craigslist founder Craig Newmark 38 That year Screenburn at SXSW a component for video games was added to SXSW Interactive 29 2007 Edit The 2007 music festival took place from March 14 to 18 and more than 1 400 acts performed Two of the top film premieres that year were Elvis and Anabelle and Skills Like This The social media platform Twitter notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive 39 though it did not launch at SXSW 2007 as is sometimes reported 29 2008 Edit The 2008 SXSW Interactive got media attention due to a keynote interview of Facebook CEO Mark Zuckerberg by technology journalist Sarah Lacy that was considered by some observers to be a train wreck due to an audience perception that Lacy was asking uninteresting questions as well as mocking or terse answers in response from Zuckerberg 40 In 2008 a comedy element was added to SXSW it was held for one night By 2012 comedy performances occurred on all nights of the festival 41 2009 Edit The 2009 festival was held March 13 22 The Interactive section of SXSW in particular drew larger attendance levels the influx strained the networks of providers such as AT amp T primarily due to heavy iPhone usage 42 Also new was the founding of an international organization for those not attending dubbed NotAtSXSW Coordinating through Twitter and other online tools notatsxsw events were held in London New York Wisconsin Portland Oregon and Miami 43 The mobile app Foursquare was launched at SXSW 2009 The 2009 SXSW Interactive saw the launch of the Foursquare application which was called the breakout mobile app of the event by the Mashable blog 44 2009 also saw the first Indian classical music artists perform at SXSW Canadians Cassius Khan a renowned tabla player and singer performed with Amika Kushwaha on harmonium and were featured Canadians on CBC Canada s most favorite list The 2009 SXSW Film screened 250 films including 54 world premieres The event was notable for having the United States premiere of the film The Hurt Locker which went on to win the Academy Award for Best Picture in 2010 29 The winners of the feature jury awards were for documentary feature 45365 and for narrative feature Made in China 45 2010s Edit 2010 Edit The 2010 music festival which took place March 12 21 was dedicated to Alex Chilton who died shortly before he was to perform with Big Star 46 A tribute concert was performed in his honor on March 20 2010 47 At the 2010 festival nearly 2 000 bands were officially scheduled to perform 48 and festival reps estimated that over 13 000 industry representatives attended 49 Though traditionally the Austin Music Awards kick off the festival that year organizers slated it as the closing act Local musician Bob Schneider earned 6 awards including Song of the Year Singer of the Year and Band of the Year with Lonelyland 48 The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape 50 At the 2010 Film festival Magnolia Pictures bought the film rights to the science fiction film Monsters on the night it screened in what was the first ever overnight acquisition at SXSW Journalist Meredith Melnick of Time magazine called this purchase a turning point for SXSW leading to a greater interest among film studio executives in attending the festival in person 51 That year also saw the premiere of the indie favorite Tiny Furniture which won the award for Best Narrative Feature The 2010 Interactive festival had an estimated 12 13 000 paying attendees which represented a 40 jump over the previous year 52 This was the first year in which the interactive festival s attendance surpassed the music festival s 52 The keynote presentation was an interview of then Twitter CEO Evan Williams by Umair Haque an interview that many in the audience found disappointingly superficial 53 Also during the interactive festival the first ever and so far only Hive Awards For the Unsung Heroes of the Internet were held 2011 Edit Conan O Brien promoting Conan O Brien Can t Stop at SXSW 2011 The 2011 SXSW festival ran from March 11 to 20 The keynote presenter for SXSW Interactive was Seth Priebatsch founder and CEO of the mobile gaming platform SCVNGR 54 The 2011 Interactive festival was by far the largest it had ever been with an estimated 20 000 attendees 55 Also in attendance at SXSW was boxing legend Mike Tyson promoting his new iPhone game with RockLive at the Screenburn Arcade 56 At least two films screened at the SXSW Film festival gained distribution deals the documentary Undefeated which went on to win the Academy Award for Best Documentary Feature and the thriller The Divide As a result film critic Christopher Kelly wrote that in 2011 SXSW Film went from being a well regarded but fundamentally regional event to having joined the big leagues of film festivals around the world 57 That festival was also notable for having the premiere of the film Bridesmaids 58 The March 15 screening of the Foo Fighters documentary Back and Forth was followed by a surprise live performance by the band itself with a setlist that included the entirety of the then upcoming album Wasting Light 59 2012 Edit SXSW 2012 ran from March 9 to 18 The standout technology of the 2012 SXSW Interactive was generally stated to be social discovery mobile apps which let users locate other nearby users Social discovery apps that had a presence at SXSW included Highlight Glancee Sonar and Kismet 60 61 SXSW Film saw the premiere of two major Hollywood films The Cabin in the Woods 62 and 21 Jump Street 58 Two films obtained distribution deals Girls Against Boys and The Tall Man 63 Another film Gimme the Loot which won the SXSW Narrative Feature Grand Jury Prize got a distribution deal a week after the festival 64 Bay of All Saints received the Audience Award for Best Feature Documentary 65 2012 was also the first year the music portion was expanded to Tuesday The musical festival included rappers such as Talib Kweli and Lil Wayne along with surprise appearances by Big Sean and Kanye West indie bands that appeared included MENEW and The Shins Bruce Springsteen was the keynote speaker for the music festival 66 2013 Edit SXSW 2013 ran from March 8 to 17 The big budget films The Incredible Burt Wonderstone and Evil Dead premiered at the 2013 SXSW Film and Spring Breakers had its U S premiere 67 The film Short Term 12 won the grand jury award for Best Narrative Feature The films Awful Nice Cheap Thrills and Haunter received distribution deals 68 and Drinking Buddies obtained a distribution deal several days later 69 70 The 2013 SXSW Interactive saw another huge jump in registration now with 30 621 paying attendees 71 This was over three times the number that had attended in 2008 9 000 just five years previously 72 The keynote talk for the 2013 SXSW Interactive was given by SpaceX CEO Elon Musk 73 The Screenburn and Arcade components were renamed to SXSW Gaming and SXSW Gaming Expo respectively 74 The Interactive conference had an increased corporate presence featuring major participation by Samsung 3M Target American Airlines Adobe Systems and AT amp T among others 73 75 According to CNN CBS and CNET called Grumpy Cat the undisputed biggest star of SXSW Interactive over Musk Al Gore and Neil Gaiman 76 77 78 2014 Edit SXSW 2014 ran from March 7 to 16 SXSW Film had premieres of the big budget films Neighbors Veronica Mars and Chef and Cesar Chavez had its North American premiere 79 80 A clip for the big budget film Godzilla was also screened The films Space Station 76 81 and Exists got distribution deals at the festival 80 while Fort Tilden which won the Narrative Feature Grand Jury Prize and Open Windows got distribution deals shortly afterward 82 83 A new section Episodic on television programming was introduced to SXSW Film Television series that previewed at the festival include Silicon Valley and From Dusk till Dawn The Series The talk show Jimmy Kimmel Live was taped for a week at the festival it joined the talk show Watch What Happens Live which began taping at SXSW in 2013 84 SXSW Interactive featured a keynote speech by NSA leaker Edward Snowden via streaming video about privacy rights The festival also featured a talk from another famous leaker Julian Assange also speaking remotely 85 Besides privacy issues another major focus of the Interactive festival was wearable technology including devices for augmented reality activity tracking identity authentication charging cell phones and others 86 Computerworld magazine called the Oculus Rift a virtual reality gaming headset the sleeper hit of the festival although it was displayed not at the Interactive but at the Film portion as part of a Game of Thrones exhibit 87 The SXSW Gaming section introduced its SXSW Gaming Awards to recognize achievement in video and other types of gaming which has continued through future SXSW festivals The keynote presenter and headline act this year for Stubb s was Lady Gaga 88 89 To promote her upcoming album Food Kelis cooked and served barbecue style food from a food truck to festival attendees 90 91 On March 13 2014 a drunk driver Rashad Charjuan Owens drove his car into a crowd of festival attendees while trying to evade a traffic stop 92 Two people were killed immediately another two died later from their injuries and another 21 were injured but survived 93 Owens was convicted of capital murder charges after a November 2015 trial in which eyewitnesses testified that about a chaotic and harrowing scene on the night as hundreds of people ran and screamed as the car sped through crowds of people 94 95 Owens was given an automatic sentence of life imprisonment without the possibility of parole 96 On March 15 2014 rapper Tyler the Creator was arrested on misdemeanor charges of inciting to riot after yelling to fans to push their way past security guards at a sold out show the previous day 97 In February 2016 the riot charges were dropped against Tyler The Creator pursuant to a plea agreement with prosecutors under which the rapper pleaded guilty to the lesser offense of disorderly conduct and paid a 100 fine with the case to be dismissed if he stays out of trouble for three months 98 2015 Edit Crayon Pop filming Can t Stop Crayon Pop for Funny or Die before K Pop Night Out at SXSW SXSW 2015 took place from March 13 to 22 SXSW Film screened 145 feature films an all time high for the festival 99 The big budget films Furious 7 which was a last minute addition to the lineup 100 Get Hard Spy a rough cut of Trainwreck Moonwalkers and The Final Girls 101 had their world premieres as did the documentaries Danny Says 102 Steve Jobs The Man in the Machine and Brand A Second Coming 103 Ex Machina had its North American premiere 6 Years Manson Family Vacation and Steve Jobs The Man in the Machine all got distribution deals at the festival 104 The 2015 festival hosted the swearing in ceremony of Michelle K Lee as the new head of the United States Patent and Trademark Office USPTO Secretary of Commerce Penny Pritzker administered the oath of office to Lee at the festival on Friday March 13 105 Various sources called Meerkat an iOS app that had launched two weeks earlier that lets users livestream video via Twitter the breakout technology of SXSW Interactive 106 107 Another product that got significant buzz was a prototype of the roadable aircraft AeroMobil 106 107 2016 Edit SXSW 2016 began on March 11 and ended on March 20 108 On March 11 President Barack Obama gave a speech at SXSW Interactive in which he called on the technology industry to help solve many of America s problems such as upgrading outdated networks helping balance security and privacy and the FBI Apple encryption dispute 109 Films that premiered at SXSW Film include Everybody Wants Some Keanu Sausage Party Pee wee s Big Holiday and Don t Think Twice 110 On the night of March 20 gunshots rang out on 6th Street causing mass hysteria and panic No injuries were reported and a man from Memphis was arrested with discharging a firearm and disturbing the peace citation needed 2017 Edit Films that premiered at SXSW Film include Song to Song Baby Driver Atomic Blonde Gemini 111 The Ballad of Lefty Brown Spettacolo and The Disaster Artist 112 Television shows that were previewed include The Son Dear White People and American Gods 111 To promote the Hulu original series The Handmaid s Tale dozens of actresses silently walked the streets of downtown Austin costumed in red handmaid dresses 113 To promote the third season of the AMC original series Better Call Saul a spin off prequel of Breaking Bad a pop up Los Pollos Hermanos restaurant representing the fictional fast food chain featured in both series appeared in downtown Austin 114 115 Guest speakers included former mayor of Newark NJ and current Senator Cory Booker D New Jersey 116 political activist and commentator Van Jones 117 and former Vice President Joe Biden 118 who spoke about his cancer research initiative Nile Rodgers gave the keynote address for the music portion of the festival 119 while filmmakers Gareth Edwards 120 and Lee Daniels 121 gave the keynote presentations for the film portion Major companies and brands which exhibited at SXSW many with standalone brand activation pavilions included IBM Intel Panasonic Nintendo GE Giorgio Armani Mazda and National Geographic Major performers during the music component of the festival included Garth Brooks Lana Del Rey Lil Yachty The Roots The Avett Brothers Willie Nelson Solange Knowles Rae Sremmurd Cardiel Migos and The Chainsmokers among others En route to SXSW 2017 Italian post punk band Soviet Soviet traveling on the Visa Waiver Program was denied entry to the United States detained overnight and deported after an immigration officer at Seattle Tacoma International Airport claimed they were planning on conducting a paid performance which would have required a work visa The band presented a letter from their American record label stating that both their performances at KEXP which was what had brought the band to Seattle and at SXSW were for promotional purposes only but this failed to convince officials at the airport 122 There was a Contrabanned showcase on March 17 featuring various artists and musicians residents of the U S and Canada who are natives of or have family connections to countries affected by the 2017 U S travel ban 123 124 Uber and Lyft were not available to attendees because they had pulled out of Austin in May 2016 as a result of a city ordinance mandating fingerprint based background checks for drivers of any ridesharing company 125 However other services such as locally based RideAustin Fasten and Fare were available although in high demand Uber and Lyft resumed service in Austin in May 2017 126 2018 Edit IGN s Laura Prudom far left hosts a panel at 2018 s South by Southwest convention discussing Superman s eightieth anniversary and the release of Action Comics 1000 with left to right Dan Jurgens Jim Lee Frank Miller and Brian Michael Bendis SXSW 2018 ran from March 9 to 18 Finalists of the 2018 SXSW Accelerator Pitch Event included Cambridge Cancer Genomics and Bluefield Technologies 127 Two winners of the event were Austin based GrubTubs in the Hyper Connected Communities category and ICON 3D in the Social and Culture category 128 Guest speakers included politicians Bernie Sanders Arnold Schwarzenegger and Sadiq Khan journalists Christiane Amanpour and Ta Nehisi Coates filmmakers Barry Jenkins Darren Aronofsky and Steven Spielberg and others including Elon Musk and David Banner Actor and comedian Bill Murray appeared at several unofficial functions during SXSW Major performers during SXSW Music included Tinashe Rae Sremmurd Rita Coolidge Salt N Pepa and Khalid There was an apparent increased emphasis on locally based performers international acts and relative unknowns 129 New games announced during the 2018 SXSW Gaming Expo included Sonic Mania Plus 130 At the SXSW Gaming Awards held March 17 the award for Game of the Year went to The Legend of Zelda Breath of the Wild 131 Films that premiered at the 2018 South By Southwest Film Festival include A Quiet Place Blockers and Ready Player One 132 Films that had their U S premiere include Final Portrait and Who We Are Now 132 The film Thunder Road won the grand jury prize TV series that previewed include Barry Krypton The Last O G 132 and Cloak amp Dagger 133 To promote the second season of the HBO series Westworld a recreation of the show s fictional Western town of Sweetwater was built on two acres of open land just outside Austin Fans took shuttles to the site which was dressed in the Old West style with over 60 actors playing the parts of the android hosts 134 135 SXSW 2018 coincided with a string of bombings in Austin which had begun on March 2 and ended on March 21 when the presumed perpetrator Mark Anthony Conditt blew himself up after being discovered by police 136 Two of the bombings occurred during SXSW On March 17 Live Nation Music a company organizing events for SXSW received a bomb threat via email Police searched the area mentioned in the email and found nothing of concern but planned performances by The Roots and Ludacris among others were canceled 137 138 Police arrested 26 year old Trevor Weldon Ingram the next day Ingram was charged with making a terroristic threat a third degree felony in connection with the email 139 2019 Edit South by Southwest 2019 ran from March 8 to 17 Films entered at SXSW Film included Us The Beach Bum Long Shot Booksmart and The Highwaymen 140 TV series that previewed included FX s What We Do in the Shadows Hulu s Shrill and OWN s David Makes Man At the SXSW Gaming Awards held March 16 the award for Game of the Year went to God of War 141 Major performers for SXSW Music included Edie Brickell amp New Bohemians their first ever appearance at SXSW 142 Winners of the 2019 SXSW Pitch event in which emerging startups pitch to potential investors included Derq Pathway and ENZO Tyres The Best In Show winner was Nebula Genomics 143 the Best Bootstrap award went to TwentyTables and the Best Speed Pitch went to Xplosion Tech 144 Some of the first forums of the 2020 presidential race took place at SXSW with Democratic presidential candidates Pete Buttigieg Julian Castro John Delaney Tulsi Gabbard John Hickenlooper Jay Inslee Amy Klobuchar Beto O Rourke Elizabeth Warren and Andrew Yang all making appearances at the festival though some had not yet announced their candidacy at the time 145 146 147 Other scheduled guest speakers included politicians Mazie Hirono and Alexandria Ocasio Cortez musicians David Byrne and Wyclef Jean actors and comedians Aidy Bryant Kathy Griffin Ethan Hawke Trevor Noah and Zoe Saldana businessmen Tim Ferriss Jeffrey Katzenberg and Guy Kawasaki and others including Priscilla Chan Neil Gaiman Valerie Jarrett Bill Nye Robert Rodriguez and Maria Shriver To promote the final season of Game of Thrones HBO organized a blood drive with the American Red Cross titled Bleed for the Throne which included actors in costumes similar to those on the series 148 149 To promote the Amazon Prime original limited series Good Omens a brand activation experience called Garden of Earthly Delights was installed in downtown Austin 150 151 2020s Edit 2020 Edit South by Southwest 2020 was scheduled to run from March 13 to 22 but was officially canceled on March 6 due to the COVID 19 pandemic 152 the result of an order by the city of Austin 153 The city s Mayor Steve Adler announced the cancellation of the 2020 SXSW and also declared a local disaster area 154 In the month prior to the conference SXSW organizers had resisted calls to cancel the conference On February 28 a spokesperson said The SXSW 2020 event is proceeding as planned Safety is a top priority for SXSW and we work closely with local state and federal agencies year round to plan for a safe event Where travel has been impacted especially in the case of China we are seeing a handful of cancellations However we are on par with years past in regard to registrants who are unable to attend We are increasing our efforts to prevent the spread of disease per Austin Public Health s recommendations We will continue to monitor the situation closely and will provide updates as necessary 155 However in the run up to the conference numerous companies and organizations began canceling their SXSW attendance including Twitter 156 157 Facebook 158 Vevo 159 Intel 160 Mashable 161 Universal Music Group 162 Amazon Entertainment Weekly 163 TikTok 164 SAP 165 Netflix 166 Apple 167 Indeed 168 WarnerMedia 169 The Washington Post 170 and IBM 171 Additionally many individual attendees headliners and speakers had decided not to attend including keynote speaker Tim Ferriss 172 and artists such as the Beastie Boys Ozzy Osbourne and Trent Reznor 173 An online petition was started that called for SXSW 2020 to be canceled due to health concerns by the time of the cancellation it exceeded 50 000 signatures 174 175 SXSW organizers said that they were devastated by the cancellation stating that The show must go on is in our DNA 153 They wrote that they were attempting to reschedule the event and were at the same time working to create an online SXSW for 2020 153 SXSW co founder Nick Barbaro said the organization did not have cancellation insurance relating to a disease pandemic or triggered by the city declaring a local state of disaster 176 Various unofficial SXSW events as well as alternative SXSW events did occur in an attempt to help local workers and businesses who would be hurt most by the cancellation 177 The Austin Community Foundation also launched a Stand with Austin Fund for donations to individuals and small businesses most negatively impacted by the cancellation of SXSW and least able to recover on their own 178 On March 13 2020 festival organizers announced that they would proceed with juried and special awards with judges viewing submissions online 179 180 On March 24 the winners of the 2020 SXSW Gaming Awards were announced on the SXSW website and the honorees recorded acceptance messages for the SXSW YouTube channel and website 181 Sekiro Shadows Die Twice was awarded Video Game of the Year On April 2 SXSW announced a joint venture with Amazon Prime Video to launch a film festival collection Filmmakers scheduled to screen films at SXSW were given the option to have their films play exclusively and for free on Prime Video in the U S for a 10 day virtual film festival 182 In May SXSW organizers announced SXSW Sessions Online a weekly series of online discussions to run through June with some of the previously announced guest speakers each video session was streamed online with Q amp A portions made available initially to those originally registered for the festival All sessions were posted afterwards on the SXSW YouTube channel 183 2021 Edit A virtual SXSW ran from March 16 to 20 Films and miniseries that premiered at SXSW include Demi Lovato Dancing with the Devil Hysterical Jakob s Wife Violet 184 Dear Mr Brody Here Before The Fallout The Lost Sons Introducing Selma Blair Lily Topples the World Not Going Quietly The Return Life After ISIS Fruits of Labor and United States vs Reality Winner 185 Featured speakers included Samantha Bee Richard Branson Chiquis Rivera Tim Ellis Laurieann Gibson Taraji P Henson Rana el Kaliouby Matthew McConaughey Adriene Mishler and Alexi Pappas Keynote addresses were given by Stacey Abrams Pete Buttigieg and Willie Nelson 186 2022 Edit Organizers of SXSW intend to hold an in person event in 2022 10 Economic impact EditSXSW is the highest revenue producing event outside of athletic and other events associated with The University of Texas at Austin for the Austin economy with an estimated economic impact of 190 3 million in 2012 187 increasing to 218 million in 2013 188 315 million in 2014 189 317 million in 2015 190 and 325 million in 2016 191 In comparison Super Bowl LI brought a 347 million economic impact to the Houston economy 192 and the 2017 Final Four brought a 324 million economic impact to the economy of Phoenix Arizona 193 Additionally demand for hotel rooms in the Austin area continued to outstrip supply pushing average nightly room rates up to an all time high of 350 in 2016 a 60 percent increase over the average room rate seen during 2011 s edition of SXSW The average SXSW registrant also stayed in Austin longer in 2016 spending an average of 5 2 nights up from 4 9 nights in 2015 194 Criticism EditThe growth of the festival has brought concerns about violence crowd control and safety 195 196 needs update The 2014 drunk driving incident prompted discussion about whether the festival had grown too large and raucous 197 The organizers of the festival SXSW Holdings LLC and SXSW Holdings Inc were sued by families of the four victims 198 In May 2014 partially motivated by the 2014 crash Austin s Urban Transportation Commission announced that it was seeking to enhance safety at the festival with an initial focus on implementing transportation measures to resolve issues linked to the festival The Austin Music Commission also met to discuss music venues and sound problems linked to the festival 199 The city voted to limit the number of special events which would be approved to 114 a 32 percent decrease from the number of approved events during the 2014 festival 200 In 2013 NPR writer Andrea Swensson wrote that she had decided to stop attending the festival writing I can t help but feel that it has strayed far away from its original premise as a grassroots gathering place for new undiscovered talent and increasingly feels like a big ol Times Square billboard sized commercial 201 In October 2015 SXSW cancelled two video game panels SavePoint A Discussion on the Gaming Community and Level Up Overcoming Harassment In Games scheduled for the 2016 festival due to threats of violence made to the festival hosting the sessions 202 In response to the cancellations Buzzfeed and Vox Media made statements saying they would pull out of the festival if the two panels weren t reinstated 203 204 Organizers then apologized for the cancellations In lieu of a panel South by Southwest hosted a daylong online harassment summit on March 12 2016 205 In popular culture EditComedian and actor Fred Armisen began his comic career with the short film Fred Armisen s Guide to Music and SXSW released in 1998 in which he poses as various characters asking silly questions of musicians and other attendees at that year s SXSW Music Conference 206 207 SXSW was featured during the 2005 season of MTV s The Real World Cast members were tasked with shooting and editing their own documentary on the music festival Comedy duo and band Flight of the Conchords performed at the 2006 SXSW Music Festival during which time they also recorded a documentary titled Flight of the Conchords A Texan Odyssey which aired on New Zealand s TV3 in late 2006 208 209 The 2011 documentary Winning America is about a US tour of Canadian band Said the Whale that culminates in that year s SXSW Music Festival In the 2014 British film Frank an experimental band led by the title character is booked to play a show at the SXSW Music Festival but the gig leads to the band s breakup In the 2019 anime Carole amp Tuesday the titular duo is booked to perform at the SXSW Music Festival Similar festivals EditThe creators of South by Southwest co created two similar festivals in 1995 North by Northwest NXNW in Portland Oregon co founded by the Willamette Week and North by Northeast NXNE in Toronto co founded by Now 210 North by Northwest ended in 2001 and was replaced by MusicfestNW MFNW an event run entirely by the Willamette Week It was joined by TechfestNW a technology conference in 2012 211 From 2006 to 2010 SXSW organizers also ran West by Southwest WXSW in Tucson Arizona a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW 212 Other active festivals inspired by SXSW include the following Web Summit Lisbon Portugal Live at Heart Orebro Sweden The Goa Project Goa India The Great Escape Festival Brighton England Tech Open Air TOA Berlin XOXO 213 Portland Oregon Festivals inspired by SXSW that are no longer running include 35 Denton originally known as North by 35 or NX35 then 35 Conferette Denton Texas 2009 2016 C2SV originally known as SVSX San Jose California 2012 2016 Incubate originally known as ZXZW Tilburg Netherlands 2005 2016 MidPoint Music Festival MPMF Cincinnati Ohio 2001 2017 MoSo Saskatoon Canada 2011 2016 North by North Western NXNW Wigan England 2007 2009 So What Music Fest originally known as South by So What Dallas Fort Worth Metroplex 2006 2017 Sounds by South Bend originally known as South by South Bend South Bend Indiana 2013 2015 South by Due East Houston Texas 2003 2019 Yes and Yes Yes YXYY originally known as Yes by Yes Yes Palm Springs California 2013 2017 Festivals inspired by South by Southwest have been collectively nicknamed four letter festivals Metro Silicon Valley which founded C2SV wrote in 2013 that such festivals were important revenue sources for the alternative weekly newspapers that founded them 210 On October 3 2016 a one day festival called South by South Lawn SXSL was held at the White House it was a collaboration between SXSW US President Barack Obama and the American Film Institute 214 References Edit Sxsw Inc Sxswedu com Retrieved March 25 2014 About SXSW EDU Sxswedu com Retrieved April 15 2013 Schultz Ina March 11 2017 South by Southwest SXSW to collaborate with Mercedes Benz at IAA International Motor Show in Frankfurt Premiere at IAA International me Convention media daimler com Retrieved August 23 2017 Roberts Jordan June 14 2017 SXSW and Mercedes Benz Announce Initial Programming for Collaborative Future Focused Event in Europe SXSW Retrieved August 23 2017 About SXSW Eco Sxsweco com Retrieved April 15 2013 Gallaga Omar L October 23 2012 SXSW Interactive expanding next year with Las Vegas startup conference Austin American Statesman Retrieved August 8 2013 Statt Nick March 6 2020 SXSW 2020 canceled due to coronavirus The Verge Retrieved March 9 2020 SXSW canceled Austin officials end 2020 festival amid coronavirus concerns KVUE Retrieved March 9 2020 Roberts Jordan October 6 2020 Announcing SXSW Online A Digital Experience from March 16 20 2021 SXSW Retrieved March 18 2021 a b Alpert Lukas I April 19 2021 South by Southwest Stake Is Sold to Owner of Rolling Stone in Effort to Keep Festival Alive The Wall Street Journal ISSN 0099 9660 Retrieved April 19 2021 SXSW 2015 The festival changes but for the better Los Angeles Times March 23 2015 Retrieved November 16 2015 Birney Adrienne SXSW Technical Coordinator Retrieved November 28 2011 The Official SXSW site Sites sxsw com Retrieved August 13 2015 permanent dead link South by Southwest Fast Facts CNN September 13 2013 About SXSW Archived from the original on August 13 2011 Retrieved March 8 2009 Why Most Acts Don t Get Paid At South By Southwest Forbes March 18 2013 Retrieved March 17 2014 History SXSW com Archived from the original on April 4 2015 Retrieved April 4 2015 SXSW LLC sxsw com Retrieved July 14 2015 Peters Yves March 31 2012 Man amp Gun and Les Bleus de Ramville Win SXSW Film Design Awards The Font Feed Retrieved January 11 2013 Murphy Mekado March 19 2015 SXSW 2015 Films That Were the Talk of the Festival The New York Times Retrieved July 11 2015 SXSW LLC sxsw com Retrieved July 14 2015 SXSW LLC PDF sxsw com Archived from the original PDF on September 24 2015 Retrieved July 14 2015 Past Films at SXSW South by Southwest 2016 Music Film and Interactive Festivals Austin Texas Sxsw com Archived from the original on June 9 2015 Retrieved August 13 2015 Interactive News SXSW 2013 Sxsw com Retrieved April 15 2013 March 8 9 SXSW Accelerator Presented by Oracle Helps Uncover Amazing New Startups SXSW 2014 Sxsw com November 10 2013 Retrieved March 25 2014 van Arts Labor February 28 2014 SXSW documentary Outside Industry Youtube com Archived from the original on October 30 2021 Retrieved March 25 2014 A Guide to the South By Southwest Inc Records 1987 1997 Briscoe Center for American History The University of Texas at Austin SWbS is a heading of 213 75 degrees a b c d e f g h SXSW stays course continues growth Alex Geiser The Daily Texan March 18 2010 The Education of Michelle Shocked Robert Wilonsky Dallas Observer April 25 1996 1 Archived March 22 2012 at the Wayback Machine Cohen Jason March 15 2012 SXSW The Ten Best Music Keynote Speakers Texas Monthly Emmis Publishing L P Retrieved June 13 2014 1997 Oklahoman of the Year PDF Oklahoma Today Archived from the original PDF on November 4 2010 Retrieved November 4 2010 Polyphonic Spree From Voices In A Singer s Head To Voices On The Stage News VH1 com October 19 2011 Archived from the original on October 19 2011 CS1 maint bot original URL status unknown link Miller Nancy March 17 2006 Five rounds with James Blunt EW com Retrieved August 13 2015 Lim Dennis August 19 2007 Mumblecore The New Talkies Generation DIY The New York Times Top 10 Music Festival Moments Flaming Lips at SXSW 2006 Dan Fletcher Time March 18 2010 SXSW 2006 Panel Craig Newmark amp Jimmy Wales Keynote Auscillate blog March 13 2006 Fujiwara Thomas Muller Karsten Schwarz Carlo 2020 The Effect of Social Media on Elections Evidence from the United States SSRN Electronic Journal doi 10 2139 ssrn 3719998 ISSN 1556 5068 A journalist becomes the story at Mark Zuckerberg SXSWi keynote Daniel Terdiman CNET Geek Gestalt blog March 9 2008 Morgan Richard January 23 2012 Messin with Texas Why Doesn t SXSW Pay its Comedians Splitsider Calore Michael March 14 2009 SXSW IPhone Influx Pushes AT amp T to the Limit Epicenter blog wired com Conde Nast Jamieson Ruth March 18 2009 Can t make it to SXSW this year Go to notatsxsw instead The Guardian London Retrieved May 23 2010 Van Jennifer March 16 2009 Foursquare is the Breakout Mobile App at SXSW Mashable com Retrieved August 13 2015 Made in China and 45365 Take Top SXSW Jury Prizes Indiewire March 18 2009 Retrieved February 22 2011 Big Star Singer and Cult Icon Alex Chilton Dead at 59 March 17 2010 Retrieved September 24 2014 SXSW Tribute Concert for Alex Chilton March 20 2010 Archived from the original on July 16 2011 Retrieved March 24 2010 a b SXSW 2010 Draws to a Close nbcnewyork com March 22 2010 Retrieved April 8 2010 Scenes From the Geekfest at SXSW DailyFinance com March 14 2010 Retrieved April 8 2010 Raul Hernandez Live Shots SXSW Music 2010 Austin Chronicle March 26 2010 Art of the Film Deal Is South by Southwest Becoming the New Sundance Meredith Melnick Time April 1 2011 a b Confirmed SXSW Interactive paid registration surpasses Music Omar L Gallaga Austin360 com March 17 2010 SXSW organizers concede keynote flubs with Twitter Q amp A Omar L Gallaga Austin American Statesman March 16 2010 SCVNGR at SXSW high flying or head in the clouds March 12 2011 Retrieved March 12 2011 Where the Geeks Are Dispatches From the Largest SXSW Interactive Ever L A Lorek Daily Finance March 15 2011 McCarthy Caroline March 13 2011 Mike Tyson wants to be an iPhone knockout SXSW CNET Blogs Cnet com Retrieved April 15 2013 Commentary South by Southwest is in danger of losing its indie film cred Archived March 15 2012 at the Wayback Machine Christopher Kelly DFW com March 17 2011 a b SXSW 21 Jump St Cabin in the Woods eye Bridesmaids bouquet Mark Olsen 24 Frames Los Angeles Times blog March 8 2012 Foo Fighters Documentary Premiere Followed By Surprise Show VH1 Blog Reality TV News and Gossip Archived from the original on February 8 2012 Retrieved December 4 2011 Hottest new apps out of SXSW 2012 Jaymar Cabebe and Jason Parker CNET March 12 2012 SXSW 2012 The Highlight of the festival Jon Swartz USA Today March 13 2012 In shadows of hype dialogue of too much at SXSW Jake Coyle The Associated Press March 13 2012 dead link SXSW Features Girls Against Boys and The Tall Man Picked Up For Distribution Barrymore To Finally See Light Of Day Amanda Waltz The Film Stage March 13 2012 SXSW Gimme the Loot director Adam Leon on winning big landing distribution deal Karen Valby Entertainment Weekly Inside Movies March 19 2012 John DeFore March 19 2012 Bay of All Saints SXSW Review The Hollywood Reporter Bruce Springsteen s SXSW Keynote Stay Hard Stay Hungry Billboard March 15 2012 Retrieved April 15 2013 SXSW 2013 Brings Burt Wonderstone Spring Breakers Evil Dead Drinking Buddies amp More To Austin Kevin Jagernauth Indiewire January 15 2013 Olsen Mark March 12 2013 SXSW 2013 Short Term 12 wins feature prize Los Angeles Times Yamato Jen March 19 2013 Magnolia Acquires SXSW Pic Drinking Buddies Deadline Todd Sklar s Awful Nice Gets U S Distribution Variety Nicole Villalpando Biggest Interactive yet as SXSW begins Music hands out Film Awards Austin American Statesman March 12 2013 Retrieved on March 13 2013 2008 SXSW Interactive Festival Wraps Up Strong Year PRNewswire March 31 2008 a b SXSW 2013 This revolution is brought to you by Hamdan Azhar Washington Post ideas innovations blog March 11 2013 SXSW Interactive A Growing Outlet For Video Games Matt Clark iQU March 14 2012 Archived May 24 2013 at the Wayback Machine At South by Southwest fewer startups more marketers and media Gerry Shih Reuters March 11 2013 The unlikely star of SXSW Grumpy Cat CNN com November 14 2011 Retrieved March 11 2013 As SXSW Interactive winds down Grumpy cat is clear winner CBS News Retrieved March 3 2013 Terdiman Daniel January 23 2013 If Grumpy Cat is the biggest news of all is SXSW in trouble SXSW CNET News News cnet com Retrieved March 13 2013 Cieply Michael January 30 2014 South by Southwest Adds a TV Section The New York Times a b Gettell Oliver March 10 2014 SXSW 2014 Five movie stories including Chef and Veronica Mars Los Angeles Times Matt Bomer s Space Station 76 Lands A Distribution Deal At SXSW Socialite Life Socialite Life Socialite Life Archived from the original on April 2 2015 Retrieved March 16 2015 McNary Dave April 1 2014 Elijah Wood Sasha Grey s South by Southwest Thriller Gets U S Distribution Boston Herald McNary Dave March 18 2015 SXSW 2014 Winner Fort Tilden Gets U S Distribution From Orion Variety Egan John January 21 2014 Move over Jimmy Kimmel SXSW welcomes back Bravo s Andy Cohen and his show CultureMap Austin DeLuca Dan March 12 2014 NSA leaker Snowden is the rock star of SXSW Interactive Philadelphia Inquirer Gross Doug Griggs Brandon March 13 2014 5 things we learned at SXSW Interactive CNN Jennings Richi March 10 2014 Oculus Rift is the sleeper hit of SXSW Computerworld Archived from the original on March 16 2014 Hampp Andrew March 11 2014 Lady Gaga to Headline Stubb s at SXSW Billboard com Halperin Rutherford March 11 2014 Lady Gaga to Present Keynote Address at SXSW Billboard com SXSW 2014 Kelis takes her food van to the streets of Austin Texas video The Guardian March 14 2014 Retrieved March 14 2014 Kelis Serves Up Jerk Ribs at SXSW Food Truck Rap Up March 14 2014 Retrieved March 14 2014 Bever Lindsey March 14 2014 Man who drove car into SXSW festival was wannabe rapper with six kids Washington Post 4th Person Dies After SXSW Car Crash Huffington Post March 27 2014 Retrieved March 29 2014 Philip Jankowski amp Jazmine Ulloa Rashad Owens guilty of capital murder in deadly SXSW crash Austin American Statesman November 6 2016 Philip Jankowski amp Jazmine Ulloa Sixteen people most eyewitnesses testify in Rashad Owens trial Austin American Statesman November 2 2016 Ralph Ellis Man who plowed car into SXSW festival crowd given life sentence CNN November 6 2015 Rapper Tyler The Creator arrested at South By Southwest Associated Press March 16 2014 Jazmine Ulloa As rapper s riot charge is dropped legal experts question arrest Austin American Statesman February 17 2016 SXSW 2015 film lineup adds mainstream appeal February 3 2015 Retrieved February 6 2015 Setoodeh Ramin March 16 2015 Furious 7 Premieres at SXSW to Cheers for Paul Walker Variety Retrieved August 13 2015 10 Most Anticipated Films at SXSW 2015 Consequence of Sound March 9 2015 Danny Says SXSW 2015 Event Schedule SXSW Schedule 2015 Abramovitch Seth February 3 2015 SXSW Premieres Include Judd Apatow s Trainwreck Melissa McCarthy in Spy The Hollywood Reporter Murphy Mekado March 19 2015 SXSW 2015 Films That Were the Talk of the Festival The New York Times Schwartz Eric Hal March 13 2015 New Patent Office Director Sworn In by Commerce Secretary at SXSW DCInno Streetwise Media Retrieved March 16 2015 a b Graham Jefferson March 18 2015 Flying cars tracking chips The near future from SXSW USA Today a b Newcomb Alyssa March 18 2015 SXSW 2015 5 Standout Moments in Technology ABC News Schedule SXSW com Retrieved March 13 2016 Jervis Rick March 11 2016 Obama calls on tech industry at SXSW to help solve nation s problems USA Today Retrieved March 13 2016 Setoodeh Ramin Chang Justin Leydon Joe Barker Andrew March 11 2016 The 16 Buzziest Movies at SXSW Film Festival Variety a b SXSW Ryan Gosling Charlize Theron Take Austin for Song to Song Atomic Blonde Premieres Hollywood Reporter March 14 2017 McNary Dave February 7 2017 James Franco s The Disaster Artist to Premiere at SXSW Variety SXSW Hulu Says It s Not Making a Political Statement With Handmaids Tale Retrieved July 22 2017 Anderson Will March 10 2017 SXSW Insider Why the Los Pollos Hermanos pop up came to Austin www bizjournals com Retrieved August 22 2017 Maskeroni Alfred March 10 2017 Have a Look Inside AMC s Perfect Replica of Breaking Bad s Los Pollos Hermanos at SXSW Adweek Retrieved August 22 2017 O Brien Sara Ashley March 10 2017 Cory Booker We need to love each other CNNMoney Retrieved July 22 2017 SXSW Panel The Messy Truth With Van Jones Retrieved July 22 2017 Joe Biden calls for SXSW tech innovators to join the only bipartisan thing left in America Los Angeles Times March 12 2017 ISSN 0458 3035 Retrieved July 22 2017 Nile Rodgers Talks Making Hits amp Not Being a Music Snob During SXSW Keynote Address Billboard Retrieved July 22 2017 Valentini Valentina I March 13 2017 SXSW Gareth Edwards Explains How a Starbucks Cup Influenced Rogue One Variety Retrieved July 22 2017 SXSW Lee Daniels Explains Why Trump Will Be Good for Hollywood Details Childhood in the Ghetto The Hollywood Reporter Retrieved July 22 2017 Tsioulcas Anastasia Italian Band Soviet Soviet Denied Entry To The U S Jailed And Then Deported NPR NPR Retrieved March 13 2017 Kot Greg SXSW Artists representing Muslim majority countries band together chicagotribune com Retrieved August 22 2017 FAARROW Joins SXSW Bands In Drawing Attention To Travel Ban NPR org Retrieved August 22 2017 Theis Michael May 7 2016 Uber Lyft defeated in Prop 1 referendum American City Business Journals An inglorious return to Austin for Uber and Lyft The Economist May 26 2017 SXSW 2018 www sxsw com January 16 2018 Retrieved January 16 2018 Two Austin startups win big at SXSW Accelerator pitch event 512 tech Austin American Statesman Retrieved March 18 2018 Bagot Hayden October 11 2017 Announcing 200 Showcasing Artists for the 2018 SXSW Music Festival SXSW Retrieved July 10 2019 Sonic Mania Plus Announced at SXSW with Physical Edition and New Characters Bleeding Cool News And Rumors March 16 2018 Retrieved March 17 2018 Legend of Zelda and PUBG top winners at SXSW Gaming Awards 512tech Austin American Statesman Retrieved March 18 2018 a b c Ramos Dino Ray January 31 2018 SXSW Unveils 2018 Festival Lineup With John Krasinski s A Quiet Place Opening Night Film Deadline Knight Drew Yeates Daysi March 11 2018 Marvel s Cloak amp Dagger holds watch party at SXSW KVUE Inside HBO and Giant Spoon s Massive Immersive Westworld Activation at SXSW Retrieved March 11 2018 Westworld s gritty western fantasy comes to life at SXSW CNET March 9 2018 Retrieved March 11 2018 American Statesman Staff THE SUSPECT Family of Mark A Conditt grieving and in shock Austin American Statesman Archived from the original on March 22 2018 Retrieved March 22 2018 The Roots SXSW Concert Canceled Due to Security Concern Variety March 18 2018 Retrieved March 22 2018 Austin Police Warn People To Avoid Packages After 4th Explosion Injures 2 NPR org Retrieved March 22 2018 Man arrested for bomb threat that shut down Roots concert at South by Southwest in Austin CBS News March 18 2018 Retrieved March 22 2018 Kreps Daniel January 16 2019 The Beach Bum Us Johnny Cash Doc Lead 2019 SXSW Film Festival Rolling Stone Gonzales Chloe March 17 2019 God of War takes top honor at SXSW Gaming Awards Austin 360 Retrieved March 18 2019 Graff Gary March 14 2019 Edie Brickell amp New Bohemians Play Tight Career Spanning Set at SXSW Billboard Retrieved March 15 2019 Harris Richard November 15 2018 Startup Offers To Sequence Your Genome Free Of Charge Then Let You Profit From It NPR org Retrieved March 15 2019 SXSW Announces 2019 Winners of 11th Annual Pitch Event www prnewswire com March 11 2019 Retrieved March 15 2019 WEBER PAUL J 2020 Democrats flock to trendy SXSW festival in Texas The Sacramento Bee ISSN 0890 5738 Retrieved March 9 2019 Shahani Aarti March 11 2019 Democratic Candidates Target Tech Giants Who Are Major Party Donors NPR The new Iowa 2020 presidential candidates descend on Austin for SXSW conference Detroit Free Press Retrieved March 20 2019 Swant Marty March 7 2019 Snap and HBO Use AR at Game of Thrones SXSW Experience Adweek Retrieved March 8 2019 Solomon Dan March 8 2019 At SXSW HBO and Amazon Go Over the Top on Immersive Experiences Texas Monthly Retrieved March 10 2019 Cross Bettie March 9 2019 Amazon Prime brings a Garden of Earthly Delights to SXSW KEYE Retrieved March 10 2019 Ramos Dino Ray March 8 2019 Good Omens Celebrates End Of Times With Elixirs Manicures And Puppies At SXSW Deadline Retrieved March 10 2019 SXSW 2020 Has Been Cancelled Following Coronavirus Fears March 6 2020 Retrieved March 6 2020 a b c City of Austin Cancels SXSW March Events March 6 2020 Retrieved March 6 2020 Austin Cancels SXSW in Light of COVID 19 Spread NBC DFW March 6 2020 Retrieved July 30 2021 Here are all the major tech conferences canceled so far because of coronavirus Vox February 28 2020 Retrieved February 28 2020 Twitter CEO cancels SXSW appearance over coronavirus concerns CBS Austin March 2 2020 Retrieved March 2 2020 Keeping our employees and partners safe during coronavirus Twitter March 1 2020 Retrieved March 1 2020 Facebook pulls out of the SXSW conference citing coronavirus concerns The Verge March 2 2020 Retrieved March 2 2020 FACEBOOK AND VEVO CANCEL SXSW PLANS AMID CORONAVIRUS FEARS Ad Age March 2 2020 Retrieved March 2 2020 Facebook Intel join Twitter in pulling out of SXSW over coronavirus fears KXAN March 3 2020 Archived from the original on March 3 2020 Retrieved March 3 2020 We ve decided to cancel the Mashable House and MashBash at SXSW Twitter March 3 2020 Retrieved March 3 2020 Record Labels Restrict Travel Amid Escalating Coronavirus Threat Billboard March 3 2020 Retrieved March 3 2020 Amazon Studios Pulls Out Of Fest Over Coronavirus Concerns Deadline March 3 2020 Retrieved March 3 2020 TikTok Is Pulling Out of SXSW Amid the Coronavirus Scare Rolling Stone March 3 2020 Retrieved March 3 2020 We have made the decision to cancel all SAP in person events for the month of March 2020 Twitter March 4 2020 Retrieved March 4 2020 Low Elaine March 5 2020 Netflix Cancels SXSW 2020 Screenings Panels Amid Coronavirus Fears EXCLUSIVE Variety Retrieved March 5 2020 Spangler Todd March 5 2020 Apple Pulls Out of SXSW 2020 Over Coronavirus Concerns Variety Retrieved March 5 2020 Austin based Indeed tells employees to work from home Statesman March 4 2020 Archived from the original on March 5 2020 Retrieved March 4 2020 WarnerMedia joins list of companies pulling out of SXSW KXAN com March 5 2020 Archived from the original on March 6 2020 Retrieved March 5 2020 The Post has cancelled all non essential business travel Twitter March 4 2020 Retrieved March 4 2020 IBM to skip on SXSW after issuing travel restrictions due to coronavirus Statesman March 4 2020 Archived from the original on March 5 2020 Retrieved March 4 2020 SXSW 2020 and coronavirus Here s who s not coming Austin 360 March 3 2020 Archived from the original on March 4 2020 Retrieved March 3 2020 Bloom Madison March 6 2020 Beastie Boys Ozzy Osbourne Trent Reznor Pull Out of SXSW Due to Coronavirus Pitchfork Retrieved March 7 2020 Nearly 15 000 sign petition calling for SXSW to be canceled over mounting coronavirus worries Business Insider March 2 2020 Retrieved March 2 2020 Fears of coronavirus prompt online petition to cancel SXSW gathering in Austin USA Today March 2 2020 Retrieved March 2 2020 Curtin Kevin February 6 2020 SXSW Cancellation Not Covered by Insurance www austinchronicle com Retrieved March 7 2020 Goard Alyssa March 9 2020 Despite SXSW cancellation unofficial and alternative events look to gain momentum KXAN Retrieved July 30 2021 Stand With Austin Fund Austin Community Foundation Retrieved July 30 2021 SXSW Revives Film Competition Digitally After Festival Cancellation The Hollywood Reporter Retrieved March 13 2020 SXSW Film Competition Going Digital in the Wake of Festival Cancellation Collider March 13 2020 Retrieved March 13 2020 Announcing the 2020 SXSW Gaming Awards Winners SXSW March 24 2020 Retrieved April 3 2020 Amazon Teams With SXSW to Launch a Virtual Fest The Hollywood Reporter April 2 2020 Retrieved April 3 2020 Roberts Jordan May 18 2020 SXSW Sessions Online A Weekly Virtual Event SXSW Retrieved May 18 2020 Lindahl Chris January 14 2021 SXSW Sets Demi Lovato Doc as 2021 Opener Plus New Joe Berlinger and Olivia Munn Projects IndiWire Retrieved January 14 2021 Kohn Eric Erbland Kate February 10 2021 SXSW 2021 Announces Full Feature Film Lineup All Available for Online Viewing IndieWire Retrieved February 11 2021 Roberts Jordan January 13 2021 Willie Nelson The Chainsmokers Queen Latifah amp More Join SXSW Online 2021 SXSW Retrieved January 14 2021 Report SXSW s 2012 economic impact was 190 million Austin American Statesman Retrieved April 1 2013 SXSW Announces 2013 Impact on the Austin Economy Austin Chamber Divisional Blogs Austinchamber com September 18 2013 Archived from the original on March 16 2014 Retrieved March 17 2014 SXSW s Economic Impact On Austin In 2014 Was Worth 315 Million Texas Monthly September 12 2014 Retrieved August 11 2017 Swiatecki Chad September 15 2015 SXSW economic impact grows slightly from 2014 www bizjournals com Retrieved August 11 2017 Theis Michael September 7 2016 SXSW economic impact up slightly in 2016 hotel rates hit new high www bizjournals com Retrieved August 11 2017 Martin Joe May 25 2017 Results are in How much the 2017 Super Bowl brought to Houston www bizjournals com houston Retrieved July 22 2017 Wiles Russ August 11 2017 Final Four gave Phoenix area a 325 million economic slam dunk ASU study says azcentral Retrieved August 11 2017 Theis Michael September 7 2016 SXSW economic impact up slightly in 2016 hotel rates hit new high www bizjournals com Retrieved July 22 2017 Conner Thomas March 21 2011 Violence and crowd control problems cause SXSW to consider limiting events Chicago Sun Times Archived from the original on December 8 2014 Retrieved August 13 2015 Owens Marjorie March 27 2014 SXSW accident claims fourth life USA Today Retrieved August 13 2015 Wood Mikael Brown August March 13 2014 A tragic wake up call for SXSW Los Angeles Times Lawsuits Deadly SXSW crash could have been prevented KXAN Archived from the original on June 29 2017 Retrieved August 13 2015 City holds final SXSW public input meeting Archived from the original on May 17 2014 Retrieved May 18 2014 A smaller SXSW Austin halts applications for special events Austin Business Journal February 11 2015 Swensson Andrea March 5 2013 Why I m Not Going To SXSW This Year NPR Dewey Caitlin October 27 2015 SXSW canceled two panels after threats but did nothing when female panelists asked about harassment The Washington Post Retrieved October 28 2015 Gallaga Omar L October 27 2015 SXSW Interactive cancels two 2016 panels due to threats Austin 360 Archived from the original on March 5 2016 Retrieved October 27 2015 Kulwin Noah October 27 2015 BuzzFeed and Vox Media Threaten to Bail on SXSW Unless Canceled Panels Are Reinstated Re code Retrieved October 28 2015 We Made a Mistake SXSW to Host Online Harassment Summit NBC News Retrieved October 30 2015 Portlandia Fred Armisen co creator co writer co star IFC Ifc com February 23 2011 Archived from the original on August 4 2015 Retrieved August 13 2015 Fred Armisen s Guide to Music and SXSW on YouTube Flight of the Conchords A Texan Odyssey web archive org September 28 2007 Retrieved November 3 2021 Flight of the Conchords A Texan Odyssey retrieved November 3 2021 on YouTube a b Alt Weeklies Four Letter Festivals Movement Grows as Silicon Valley Launches C2SV AAN News September 20 2013 Tech may have found its next SXSW John Patrick Pullen CNNMoney August 28 2012 Go West by Southwest young band Archived March 3 2016 at the Wayback Machine Polly Higgins Tucson Citizen March 9 2006 Wortham Jenna May 25 2012 XOXO Aims to Be an Alternative to South by Southwest The New York Times Bits blog Announcing South by South Lawn A White House Festival of Ideas Art and Action whitehouse gov September 1 2016 via National Archives External links EditWikimedia Commons has media related to South by Southwest Official website Retrieved from https en wikipedia org w index php title South by Southwest amp oldid 1053534440, wikipedia, wiki, book,

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