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Vitasoy

For the brand, see Vita (brand).

Vitasoy (Chinese:維他奶) is a Hong Kong beverage company. It hosts a brand of beverages and desserts named Vita. Founded in 1940, it now operates under the Vitasoy International Holdings Limited. Its headquarters are in Tuen Mun, New Territories, Hong Kong.

Vitasoy International Holdings Ltd.
TypePublic company
SEHK: 345
IndustryFood & Drinks
Founded3 April 1940; 81 years ago (1940-04-03)
Headquarters,
Hong Kong
Key people
Roberto Guidetti (CEO)
Productsplant milk, tofu, beverages
Websitevitasoy.com
Vitasoy International Holdings Limited
Traditional Chinese維他奶國際集團有限公司
Simplified Chinese维他奶国际集团有限公司
Transcriptions
Standard Mandarin
Hanyu PinyinWéitā'nǎi Guójì Jítuán Yǒuxiàngōngsī
Yue: Cantonese
Yale RomanizationWàitā'náaih Gwokjai Jaahptyùn Yáuhhaahn Gūngsī
JyutpingWai4ta1naai5 Gwok3zai3 Zaap6tyun4 Yau5haan6 Gung1si1
Vitasoy
Traditional Chinese維他奶
Simplified Chinese维他奶
Transcriptions
Standard Mandarin
Hanyu PinyinWéitā'nǎi
Yue: Cantonese
Yale RomanizationWàitā'náaih
JyutpingWai4ta1naai5
Head office

Vitasoy products were centred on the high-protein soy milk drink that the company first produced. Over the years the company expanded into a wider variety of beverages. Some of them (such as fruit juice, milk, tea, soft drinks, water, and tofu) were given the derivative brand name "Vita".

Vitaland Services Limited was founded in 1991. It specialises in the operation of the tuck shops in Hong Kong primary and secondary schools and the canteen business. "Vitasoy" also established "Hong Kong Gourmet" in 2001 to provide catering services to primary and secondary schools, and meetings.

Contents

Founder

Vitasoy was founded by Dr. Lo Kwee-seong (1910–1995) on 9 March 1940 in Hong Kong with door-to-door delivery of soy milk, selected as a product because many Chinese people are lactose intolerant. The company ceased operations from 1941 to 1945 during the Japanese occupation of Hong Kong. It re-emerged after the war ended.

The soy milk was first delivered to people's homes on bicycle, but then began selling through retail outlets. By 1950, with sales increasing, Vitasoy established a new factory. In 1953, it adopted a sterilisation technology enabling the drinks to be stored without refrigeration. In 1975, Vitasoy became the first Hong Kong company to introduce Tetra Pak packaging technology for drinks production. This involves UHT (ultra-heat treatment) sterilisation of the product and packaging in aseptic cartons so the drink could be kept for months without refrigeration.

Vitasoy started to expand into overseas markets in the 80s and 90s. Yvonne Lo, the daughter of Dr. Kwee Seong Lo, introduced their soy milks to the U.S. and Canada (Yvonne graduated from the University of Toronto and worked as city planner there for six years) in 1979-1980. Vitasoy's North American first head office opened in San Francisco in 1979 as a joint venture with Yvonne's Soy Bean Products Company NA Inc. before becoming subsidiary Vitasoy USA in 1982. With acquisition of Nasoya head office moved to Ayer, Massachusetts, in 1998. With the divesting of Nasoya in 2016, Vitasoy moved to a small office in Woburn, Massachusetts, with no production facilities in North America. In 2018 Vitasoy USA became Vitasoy North America LLC and relocated to Toronto with Woburn responsible for US market only.

Today, Vitasoy products are sold in approximately 40 markets around the world, including Macau, Mainland China, Australia and New Zealand, the U.S., Canada, Europe, Singapore and South East Asia.[citation needed]

Development of other brands

In 1976, Vitasoy launched a series of juice drinks, and subsequently launched lemon tea, chrysanthemum tea and other drinks in 1978 and 1979.

In 1994, the firm established a new factory in Shenzhen City as the first Hong Kong foreign plant. Four years later, it established new factories in Shanghai and Ayer, Massachusetts in the United States. In 2001, it opened a manufacturing plant in Australia. In 2008, it acquired Unicurd Food Co. (Private) Ltd., a tofu manufacturing company in Singapore. Vitasoy's plants in Foshan and Wuhan, Mainland China were opened in 2011 and 2016 respectively. In 2016, Vitasoy divested certain assets of its North American operation (Nasoya, Azumaya and San Sui lines). Vitasoy USA continues its sales and distribution of Asian import beverage business in North America. Vitasoy drinks can also be purchased in the European Union and United Kingdom through local supermarket chains.

Controversy

In July 2021, Vitasoy became target of a boycott in Mainland China. Several days prior, a Vitasoy employee randomly stabbed a Hong Kong police officer from behind, causing a 10 cm deep wound that reached the victim's lungs. The perpetrator died by suicide afterwards. The following day certain Vitasoy employees shared a memo calling the death of their employee unfortunate and offered condolences to his family. The memo caused significant backslash in Hong Kong and Mainland China. The share price of Vitasoy at the Hong Kong Stock Exchange plummeted 12% on Monday 5 July 2021, the first trading day after the memo went viral on social media.

Vitasoy beverages are packed in paper cartons, PET bottles, glass bottles and cans.

Vitasoy soy drinks and tofu are produced in a variety of flavours. The company also produces a range of non-soy plant milks.

Vitasoy also offers juices, coffee, teas, and water.

China/Asia

  • Tuen Mun, Hong Kong – head office and plant; boxed drinks to Hong Kong and overseas markets
  • Shenzhen, China – for Chinese and Hong Kong markets
  • Shanghai, China – for Chinese and Hong Kong markets
  • Foshan, China – for Chinese and Hong Kong markets
  • Wuhan, China – for Chinese and Hong Kong markets
  • Singapore – supplying to Singapore and overseas (excluding Australia/New Zealand/North America) markets under Singapore Unity Foods or Unicurd

Oceania

North America

Since sale of Nasoya North America market is now supplied from Hong Kong.

  • Brisbane, California – former and first North American facility (opened 1985)
  • Toronto – Vitasoy North America Inc. established in 2018 as North America head office (66 Wellington Street and in 2019 at 789 Don Mills Road)
  • Woburn, Massachusetts – former North America head office from 2016 to 2018 and now US regional office
  1. "Annual Report FY2016/2017"(PDF). HKEXnews.
  2. "Contact Us." Vitasoy. Retrieved 10 November 2014. "Address : 1 Kin Wong Street, Tuen Mun, New Territories, Hong Kong" – Address in Chinese: "地址 : 香港新界屯門建旺街1號"
  3. Vitaland Service Limited. (n.d.). Company Background.
  4. Hong Kong Gourmet Limited. (n.d.). Company Profile. Retrieved from
  5. "Obituaries – Dr. Kwee Seong Lo". Transactions of the Oriental Ceramic Society Volume 58. 1993–1994. The Oriental Ceramic Society. 1995. Retrieved8 March 2010.
  6. History of Vitasoy
  7. https://valueinvestasia.com/what-investor-must-know-about-vitasoy-international-holdings-limited/
  8. http://www.vitasoy.com/wp-content/uploads/2016/03/ew_00345-Announcement-Disposal-of-Assets_20160324.pdf, "March 24, 2016 Disposal of Assets". Retrieved 19 October 2016.
  9. "Hong Kong drinks company Vitasoy faces China netizen calls for boycott". Reuters. 4 July 2021. Retrieved5 July 2021.
  10. "Shares in Hong Kong's Vitasoy plunge after memo prompts boycott calls in China". Reuters. 5 July 2021. Retrieved5 July 2021.
  11. "Vitasoy products". Vitasoy Australia. Retrieved25 February 2017.
  12. http://www.vitavitasoy.com/milktea.php
  13. http://www.distilledwater.com.hk/index.php
  14. "Dairy and Drinks - Bega Cheese". Bega Dairy & Drinks. 3 July 2021. Retrieved3 July 2021.
  15. http://a-bconsulting.com/testimonial_trusted/eugene-lye-president-ceo-vitasoy-north-america-inc/
Wikimedia Commons has media related toVitasoy.

Vitasoy
Vitasoy Language Watch Edit For the brand see Vita brand This article reads like a press release or a news article and is largely based on routine coverage or sensationalism Please expand this article with properly sourced content to meet Wikipedia s quality standards event notability guideline or encyclopedic content policy April 2016 Vitasoy Chinese 維他奶 is a Hong Kong beverage company It hosts a brand of beverages and desserts named Vita Founded in 1940 it now operates under the Vitasoy International Holdings Limited Its headquarters are in Tuen Mun New Territories Hong Kong 2 Vitasoy International Holdings Ltd TypePublic companyTraded asSEHK 345IndustryFood amp DrinksFounded3 April 1940 81 years ago 1940 04 03 HeadquartersTuen Mun Hong KongKey peopleRoberto Guidetti CEO 1 Productsplant milk tofu beveragesWebsitevitasoy wbr comVitasoy International Holdings LimitedTraditional Chinese維他奶國際集團有限公司Simplified Chinese维他奶国际集团有限公司TranscriptionsStandard MandarinHanyu PinyinWeita nǎi Guoji Jituan YǒuxiangōngsiYue CantoneseYale RomanizationWaita naaih Gwokjai Jaahptyun Yauhhaahn GungsiJyutpingWai4ta1naai5 Gwok3zai3 Zaap6tyun4 Yau5haan6 Gung1si1VitasoyTraditional Chinese維他奶Simplified Chinese维他奶TranscriptionsStandard MandarinHanyu PinyinWeita nǎiYue CantoneseYale RomanizationWaita naaihJyutpingWai4ta1naai5Head office Vitasoy products were centred on the high protein soy milk drink that the company first produced Over the years the company expanded into a wider variety of beverages Some of them such as fruit juice milk tea soft drinks water and tofu were given the derivative brand name Vita Vitaland Services Limited 3 was founded in 1991 It specialises in the operation of the tuck shops in Hong Kong primary and secondary schools and the canteen business Vitasoy also established Hong Kong Gourmet 4 in 2001 to provide catering services to primary and secondary schools and meetings Contents 1 History 1 1 Founder 1 2 Development of other brands 1 3 Controversy 2 Products 3 Facilities Offices 4 See also 5 References 6 External linksHistory EditFounder Edit Vitasoy was founded by Dr Lo Kwee seong 1910 1995 5 on 9 March 1940 in Hong Kong with door to door delivery of soy milk selected as a product because many Chinese people are lactose intolerant 6 The company ceased operations from 1941 to 1945 during the Japanese occupation of Hong Kong It re emerged after the war ended The soy milk was first delivered to people s homes on bicycle but then began selling through retail outlets By 1950 with sales increasing Vitasoy established a new factory In 1953 it adopted a sterilisation technology enabling the drinks to be stored without refrigeration In 1975 Vitasoy became the first Hong Kong company to introduce Tetra Pak packaging technology for drinks production This involves UHT ultra heat treatment sterilisation of the product and packaging in aseptic cartons so the drink could be kept for months without refrigeration 7 Vitasoy started to expand into overseas markets in the 80s and 90s Yvonne Lo the daughter of Dr Kwee Seong Lo introduced their soy milks to the U S and Canada Yvonne graduated from the University of Toronto and worked as city planner there for six years in 1979 1980 Vitasoy s North American first head office opened in San Francisco in 1979 as a joint venture with Yvonne s Soy Bean Products Company NA Inc before becoming subsidiary Vitasoy USA in 1982 With acquisition of Nasoya head office moved to Ayer Massachusetts in 1998 With the divesting of Nasoya in 2016 Vitasoy moved to a small office in Woburn Massachusetts with no production facilities in North America In 2018 Vitasoy USA became Vitasoy North America LLC and relocated to Toronto with Woburn responsible for US market only Today Vitasoy products are sold in approximately 40 markets around the world including Macau Mainland China Australia and New Zealand the U S Canada Europe Singapore and South East Asia citation needed Development of other brands Edit In 1976 Vitasoy launched a series of juice drinks and subsequently launched lemon tea chrysanthemum tea and other drinks in 1978 and 1979 In 1994 the firm established a new factory in Shenzhen City as the first Hong Kong foreign plant Four years later it established new factories in Shanghai and Ayer Massachusetts in the United States In 2001 it opened a manufacturing plant in Australia In 2008 it acquired Unicurd Food Co Private Ltd a tofu manufacturing company in Singapore Vitasoy s plants in Foshan and Wuhan Mainland China were opened in 2011 and 2016 respectively In 2016 Vitasoy divested certain assets of its North American operation Nasoya Azumaya and San Sui lines Vitasoy USA continues its sales and distribution of Asian import beverage business in North America 8 Vitasoy drinks can also be purchased in the European Union and United Kingdom through local supermarket chains Controversy Edit In July 2021 Vitasoy became target of a boycott in Mainland China Several days prior a Vitasoy employee randomly stabbed a Hong Kong police officer from behind causing a 10 cm deep wound that reached the victim s lungs The perpetrator died by suicide afterwards The following day certain Vitasoy employees shared a memo calling the death of their employee unfortunate and offered condolences to his family The memo caused significant backslash in Hong Kong and Mainland China The share price of Vitasoy at the Hong Kong Stock Exchange plummeted 12 on Monday 5 July 2021 the first trading day after the memo went viral on social media 9 10 Products EditVitasoy beverages are packed in paper cartons PET bottles glass bottles and cans Vitasoy soy drinks and tofu are produced in a variety of flavours The company also produces a range of non soy plant milks 11 Vitasoy also offers juices coffee teas and water 12 13 Facilities Offices EditChina Asia Tuen Mun Hong Kong head office and plant boxed drinks to Hong Kong and overseas markets Shenzhen China for Chinese and Hong Kong markets Shanghai China for Chinese and Hong Kong markets Foshan China for Chinese and Hong Kong markets Wuhan China for Chinese and Hong Kong markets Singapore supplying to Singapore and overseas excluding Australia New Zealand North America markets under Singapore Unity Foods or Unicurd Oceania Wodonga Victoria Australia supplying to Australia and New Zealand The Australian operation is a joint venture between Vitasoy International and Bega Dairy amp Drinks 14 Melbourne Australia opened 2001 to supply Australian and New Zealand markets North America Since sale of Nasoya North America market is now supplied from Hong Kong Ayer Massachusetts former head office and plant opened 1998 as joint Vitasoy and Nasoya Foods plant replacing Leominster Massachusetts plant opened by Nasoya in 1978 supplied North American market until Nasoya was sold to South Korea based Pulmuone Foods in 2016Brisbane California former and first North American facility opened 1985 Toronto Vitasoy North America Inc established in 2018 as North America head office 66 Wellington Street and in 2019 at 789 Don Mills Road 15 Woburn Massachusetts former North America head office from 2016 to 2018 and now US regional officeSee also EditList of food companies Yeo Hiap Seng Flagstaff House Teaware Museum K S Lo Gallery named for Vitasoy founder and donor of much of the museum s collection Companies of Hong Kong Manufacturing in Hong KongReferences Edit Annual Report FY2016 2017 PDF HKEXnews Contact Us Vitasoy Retrieved 10 November 2014 Address 1 Kin Wong Street Tuen Mun New Territories Hong Kong Address in Chinese 地址 香港新界屯門建旺街1號 Vitaland Service Limited n d Company Background Hong Kong Gourmet Limited n d Company Profile Retrieved from Obituaries Dr Kwee Seong Lo Transactions of the Oriental Ceramic Society Volume 58 1993 1994 The Oriental Ceramic Society 1995 Retrieved 8 March 2010 History of Vitasoy https valueinvestasia com what investor must know about vitasoy international holdings limited http www vitasoy com wp content uploads 2016 03 ew 00345 Announcement Disposal of Assets 20160324 pdf March 24 2016 Disposal of Assets Retrieved 19 October 2016 Hong Kong drinks company Vitasoy faces China netizen calls for boycott Reuters 4 July 2021 Retrieved 5 July 2021 Shares in Hong Kong s Vitasoy plunge after memo prompts boycott calls in China Reuters 5 July 2021 Retrieved 5 July 2021 Vitasoy products Vitasoy Australia Retrieved 25 February 2017 http www vitavitasoy com milktea php http www distilledwater com hk index php Dairy and Drinks Bega Cheese Bega Dairy amp Drinks 3 July 2021 Retrieved 3 July 2021 http a bconsulting com testimonial trusted eugene lye president ceo vitasoy north america inc External links EditWikimedia Commons has media related to Vitasoy Vitasoy International Vitasoy Hong Kong Vitasoy North America Retrieved from https en wikipedia org w index php title Vitasoy amp oldid 1038874103, wikipedia, wiki, book,

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