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Wikipedia

Yahoo!

This article is about the web portal. For the search function, see Yahoo! Search. For the now-unaffiliated Japanese company, see Yahoo! Japan. For other uses, see Yahoo (disambiguation).

It has been suggested that this article be merged with Yahoo! Australia and Yahoo! Maktoob. (Discuss) Proposed since April 2021.

Yahoo (, styled as yahoo!) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications.

Yahoo!
Home page
Type of businessSubsidiary
Type of site
Web portal
FoundedJanuary 1994; 27 years ago (1994-01)
Headquarters,
U.S.
Area servedWorldwide
Founder(s)
ProductsList of products
Revenue$5.17 billion
Employees8,600 (2017)
Parent
URLwww.yahoo.com
AdvertisingYahoo! Native
RegistrationOptional
Current statusActive

It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native.

Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. In 2000, it was the most popular website worldwide. Usage declined in the late 2000s as it lost market share to Google. However, Yahoo domain websites are still among the most popular websites, ranking 12th in global engagement according to both Alexa Internet and SimilarWeb.

Contents

Main article: History of Yahoo!

Founding

Jerry Yang and David Filo, the founders of Yahoo
The Yahoo home page in 1994, when it was a directory. A search engine was added in 1995.

In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!" and became known as the Yahoo Directory. The "yahoo.com" domain was registered on January 18, 1995.

The word "yahoo" is a backronym for "Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work. However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels.

Yahoo was incorporated on March 2, 1995. In 1995, a search engine function, called Yahoo Search, was introduced. This allowed users to search Yahoo Directory. Yahoo soon became the first popular online directory and search engine on the World Wide Web.

Expansion

Map showing localized versions of Yahoo! web portals, as of 2008
Yahoo sign at Times Square

Yahoo grew rapidly throughout the 1990s. Yahoo became a public company via an initial public offering in April 1996 and its stock price rose 600% within two years. Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services including Excite, Lycos, and America Online. By 1998, Yahoo was the most popular starting point for web users, and the human-edited Yahoo Directory the most popular search engine, receiving 95 million page views per day, triple that of rival Excite. It also made many high-profile acquisitions. Yahoo began offering free e-mail from October 1997 after the acquisition of RocketMail, which was then renamed to Yahoo Mail. In 1998, Yahoo replaced AltaVista as the crawler-based search engine underlying the Directory with Inktomi. Yahoo's two biggest acquisitions were made in 1999: Geocities for $3.6 billion and Broadcast.com for $5.7 billion.

Its stock price skyrocketed during the dot-com bubble, closing at an all-time high of $118.75/share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.

Yahoo began using Google for search in June 2000. Over the next four years, it developed its own search technologies, which it began using in 2004 partly using technology from its $280 million acquisition of Inktomi in 2002. In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007. In 2008, the company laid off hundreds of people as it struggled from competition.

Yahoo headquarters in 2001

In February 2008, Microsoft made an unsolicited bid to acquire Yahoo for $44.6 billion. Yahoo rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders. Although Microsoft increased its bid to $47 billion, Yahoo insisted on another 10%+ increase to the offer and Microsoft cancelled the offer in May 2008.

Carol Bartz, who had no previous experience in Internet advertising, replaced Yang as CEO in January 2009. In September 2011, after failing to meet targets, she was fired by chairman Roy J. Bostock; CFO Tim Morse was named as Interim CEO of the company.

In April 2012, after the appointment of Scott Thompson as CEO, several key executives resigned, including chief product officer Blake Irving. On April 4, 2012, Yahoo announced 2,000 layoffs, or about 14% of its 14,100 workers by the end of year, expected to save around $375 million annually. In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized the company.

On May 13, 2012, Thompson was fired and was replaced on an interim basis by Ross Levinsohn, recently appointed head of Yahoo's new Media group. Several associates of Third Point Management, including Daniel S. Loeb were nominated to the board of directors. Thompson's total compensation for his 130-day tenure with Yahoo was at least $7.3 million.

On July 15, 2012, Marissa Mayer was appointed president and CEO of Yahoo, effective July 17, 2012.

In June 2013, Yahoo acquired blogging site Tumblr for $1.1 billion in cash, with Tumblr's CEO and founder David Karp continuing to run the site. In July 2013, Yahoo announced plans to open an office in San Francisco.

On August 2, 2013, Yahoo acquired Rockmelt; its staff was retained, but all of its existing products were terminated.

Data collated by comScore during July 2013 revealed that, during the month, more people in the U.S. visited Yahoo websites than Google; the first time that Yahoo outperformed Google since 2011. The data did not count mobile usage, nor Tumblr.

Mayer also hired Katie Couric to be the anchor of a new online news operation and started an online food magazine. However, by January 2014, doubts of Mayer's progress emerged when Mayer fired her own first major hire, Henrique de Castro.

On December 12, 2014, Yahoo acquired video advertising provider BrightRoll for $583 million.

On November 21, 2014, Yahoo acquired Cooliris.

Decline, security breaches, and sale

Main article: Yahoo! data breaches

By December 2015, Mayer was criticized as performance declined. Mayer was ranked as the least likable CEO in tech.

On February 2, 2016, Mayer announced layoffs amounting to 15% of the Yahoo! workforce.

On July 25, 2016, Verizon Communications announced the acquisition of Yahoo's core Internet business for $4.83 billion. The deal excluded Yahoo's 15% stake in Alibaba Group and 35.5% stake in Yahoo Japan.

On February 21, 2017, as a result of the Yahoo data breaches, Verizon lowered its purchase price for Yahoo by $350 million and reached an agreement to share liabilities regarding the data breaches.

On June 13, 2017, Verizon completed the acquisition of Yahoo and Marissa Mayer resigned.

Yahoo, AOL, and HuffPost were to continue operating under their own names, under the umbrella of a new company, Oath Inc., later called Verizon Media.

The parts of the original Yahoo! Inc. which were not purchased by Verizon Communications were renamed Altaba, which later liquidated, making a final distribution in October 2020.

In September 2021, investment funds managed by Apollo Global Management acquired 90% of Yahoo.

in November of 2021Yahoo announced that it was ceasing its operations in mainland China “in recognition of the increasingly challenging business and legal environment.”

Chief Executive Officers

For a list of all current and defunct services offered by Yahoo, see List of Yahoo-owned sites and services.

Main article: Yahoo! data breaches

On September 22, 2016, Yahoo disclosed a data breach that occurred in late 2014, in which information associated with at least 500 million user accounts, one of the largest breaches reported to date. The United States indicted four men, including two employees of Russia's Federal Security Service (FSB), for their involvement in the hack. On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts. The company stated that hackers had utilized stolen internal software to forge HTTP cookies.

On October 3, 2017, the company stated that all 3 billion of its user accounts were affected by the August 2013 theft.

Main article: Criticism of Yahoo!

DMCA notice to whistleblower

On November 30, 2009, Yahoo was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistleblower website "Cryptome" for publicly posting details, prices, and procedures on obtaining private information pertaining to Yahoo's subscribers.

Censorship of private emails affiliated with Occupy Wall Street protests

After some concerns over censorship of private emails regarding a website affiliated with Occupy Wall Street protests were raised, Yahoo responded with an apology and explained it as an accident.

The 2015 Dublin LGBTQ Pride Festival, sponsored by Yahoo

On September 11, 2001, Yahoo! announced its partnership with FIFA for the 2002 FIFA World Cup and 2006 FIFA World Cup tournaments. It was one of FIFA's 15 partners at the tournaments. The deal included co-branding the organization's websites.

Yahoo! sponsored the 2012 Sundance Film Festival.

Y! moniker (2009–2013)

The first Yahoo logo was established upon foundation of the company in 1994. It consists of the "Yahoo" wordmark which is colored black and is using the Times New Roman font, but it was later changed.

In March 1995, when the company changed its name to Yahoo, it introduced another logo which is briefly changed to a more elaborate text that includes an exclamation point at the end.

In August 1995, Yahoo changed its logo to a stylized yellow jumping "Y" figurine on a blue circle while the "Yahoo!" wordmark is written below.

On January 1, 1996, Yahoo introduced a simplified new logo that included the text "Yahoo" and an exclamation mark, both in red with a slight shadow behind the text.

Yahoo! sign with address at its headquarters in 2007; it always used a purple sign despite the website itself having the red variant

By May 2009, Yahoo tweaked the logo by recoloring it from red to purple and removing the logo's outline and shadow. At the time, the purple logo was accompanied by a new slogan, "It's Y!ou." A shortened variant of the logo, consisting of only the letter "Y" and an exclamation point, was also used.

On August 7, 2013, at around midnight EDT, Yahoo announced that the final version of the new logo would be revealed on September 5, 2013, at 4:00 a.m. UTC. In the period leading up to the unveiling of the new logo, the "30 Days of Change" campaign was introduced, whereby a variation of the logo was published every day for the 30 days following the announcement. The new logo was eventually launched with an accompanying video that showed its digital construction, and Mayer published a personalized description of the design process on her Tumblr page. Mayer explains:

So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team ... We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.

A Yahoo-branded PC keyboard

On September 19, 2013, Yahoo launched a new version of the "My Yahoo" personalized homepage. The redesign allows users to tailor a homepage with widgets that access features such as email accounts, calendars, Flickr and other Yahoo content, and Internet content. Users can also select "theme packs" that represent artists such as Polly Apfelbaum and Alec Monopoly, and bands such as Empire of the Sun. Mayer then explained at a conference in late September 2013 that the logo change was the result of feedback from both external parties and employees.

In September 2019 Yahoo changed its logo again for a "refreshed brand identity [that] is simpler and more flexible, and looks back to the original, quirky 1996 logo." The logo is a white text set against a purple background, with both the “y” and “!” of the logo reportedly set at an angle of 22.5 degrees. The logo was designed by Pentagram.

  • Wordmark used from January 1, 1996, to September 4, 2013 (shown: purple variant used from 2009); red version still used by Yahoo! Japan

  • Yahoo's fifth and previous logo, September 2013–September 2019

  • Yahoo's sixth and current logo, September 2019–present

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Yahoo!
Yahoo Language Watch Edit This article is about the web portal For the search function see Yahoo Search For the now unaffiliated Japanese company see Yahoo Japan For other uses see Yahoo disambiguation It has been suggested that this article be merged with Yahoo Australia and Yahoo Maktoob Discuss Proposed since April 2021 Yahoo ˈ j ɑː h uː styled as yahoo 7 8 is an American web services provider It is headquartered in Sunnyvale California and operated by the namesake company Yahoo Inc which is 90 owned by investment funds managed by Apollo Global Management and 10 by Verizon Communications Yahoo Home pageType of businessSubsidiaryType of siteWeb portalFoundedJanuary 1994 27 years ago 1994 01 HeadquartersSunnyvale California U S Area servedWorldwideFounder s Jerry Yang David FiloProductsList of productsRevenue 5 17 billion 1 Employees8 600 2017 2 ParentYahoo Inc 1995 2017 2021 present 3 Oath 2017 2019 4 Verizon Media 2019 2021 5 6 URLwww wbr yahoo wbr comAdvertisingYahoo NativeRegistrationOptionalCurrent statusActive It provides a web portal search engine Yahoo Search and related services including My Yahoo Yahoo Mail Yahoo News Yahoo Finance Yahoo Sports and its advertising platform Yahoo Native Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s 9 In 2000 it was the most popular website worldwide 10 Usage declined in the late 2000s as it lost market share to Google 11 12 However Yahoo domain websites are still among the most popular websites ranking 12th in global engagement according to both Alexa Internet 13 and SimilarWeb 14 Contents 1 History 1 1 Founding 1 2 Expansion 1 3 Decline security breaches and sale 1 4 Chief Executive Officers 2 Products and services 3 Data breaches 4 Criticism 4 1 DMCA notice to whistleblower 4 2 Censorship of private emails affiliated with Occupy Wall Street protests 5 Sponsorship 6 Logos and themes 7 See also 8 References 9 External linksHistoryMain article History of Yahoo See also Timeline of Yahoo Founding Jerry Yang and David Filo the founders of Yahoo The Yahoo home page in 1994 when it was a directory A search engine was added in 1995 In January 1994 Yang and Filo were electrical engineering graduate students at Stanford University when they created a website named Jerry and David s guide to the World Wide Web 15 16 17 18 The site was a human edited web directory organized in a hierarchy as opposed to a searchable index of pages In March 1994 Jerry and David s Guide to the World Wide Web was renamed Yahoo and became known as the Yahoo Directory 19 20 21 22 23 The yahoo com domain was registered on January 18 1995 24 The word yahoo is a backronym for Yet Another Hierarchically Organized Oracle 25 or Yet Another Hierarchical Officious Oracle 26 The term hierarchical described how the Yahoo database was arranged in layers of subcategories The term oracle was intended to mean source of truth and wisdom and the term officious rather than being related to the word s normal meaning described the many office workers who would use the Yahoo database while surfing from work 27 However Filo and Yang insist they mainly selected the name because they liked the slang definition of a yahoo used by college students in David Filo s native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated rural Southerner rude unsophisticated uncouth 28 This meaning derives from the Yahoo race of fictional beings from Gulliver s Travels Yahoo was incorporated on March 2 1995 In 1995 a search engine function called Yahoo Search was introduced This allowed users to search Yahoo Directory 29 30 Yahoo soon became the first popular online directory and search engine on the World Wide Web 31 Expansion Map showing localized versions of Yahoo web portals as of 2008 Yahoo sign at Times Square Yahoo grew rapidly throughout the 1990s Yahoo became a public company via an initial public offering in April 1996 and its stock price rose 600 within two years 32 Like many search engines and web directories Yahoo added a web portal putting it in competition with services including Excite Lycos and America Online 33 By 1998 Yahoo was the most popular starting point for web users 34 and the human edited Yahoo Directory the most popular search engine 22 receiving 95 million page views per day triple that of rival Excite 32 It also made many high profile acquisitions Yahoo began offering free e mail from October 1997 after the acquisition of RocketMail which was then renamed to Yahoo Mail 35 In 1998 Yahoo replaced AltaVista as the crawler based search engine underlying the Directory with Inktomi 36 Yahoo s two biggest acquisitions were made in 1999 Geocities for 3 6 billion 37 and Broadcast com for 5 7 billion 38 Its stock price skyrocketed during the dot com bubble closing at an all time high of 118 75 share on January 3 2000 However after the dot com bubble burst it reached a post bubble low of 8 11 on September 26 2001 39 Yahoo began using Google for search in June 2000 40 41 Over the next four years it developed its own search technologies which it began using in 2004 partly using technology from its 280 million acquisition of Inktomi in 2002 42 In response to Google s Gmail Yahoo began to offer unlimited email storage in 2007 In 2008 the company laid off hundreds of people as it struggled from competition 43 Yahoo headquarters in 2001 In February 2008 Microsoft made an unsolicited bid to acquire Yahoo for 44 6 billion 44 45 Yahoo rejected the bid claiming that it substantially undervalues the company and was not in the interest of its shareholders Although Microsoft increased its bid to 47 billion Yahoo insisted on another 10 increase to the offer and Microsoft cancelled the offer in May 2008 46 47 48 49 Carol Bartz who had no previous experience in Internet advertising replaced Yang as CEO in January 2009 50 51 In September 2011 after failing to meet targets she was fired by chairman Roy J Bostock CFO Tim Morse was named as Interim CEO of the company 52 53 In April 2012 after the appointment of Scott Thompson as CEO several key executives resigned including chief product officer Blake Irving 54 55 On April 4 2012 Yahoo announced 2 000 layoffs 56 or about 14 of its 14 100 workers by the end of year expected to save around 375 million annually 57 In an email sent to employees in April 2012 Thompson reiterated his view that customers should come first at Yahoo He also completely reorganized the company 58 On May 13 2012 Thompson was fired and was replaced on an interim basis by Ross Levinsohn recently appointed head of Yahoo s new Media group Several associates of Third Point Management including Daniel S Loeb were nominated to the board of directors 59 58 60 61 Thompson s total compensation for his 130 day tenure with Yahoo was at least 7 3 million 62 On July 15 2012 Marissa Mayer was appointed president and CEO of Yahoo effective July 17 2012 63 64 In June 2013 Yahoo acquired blogging site Tumblr for 1 1 billion in cash with Tumblr s CEO and founder David Karp continuing to run the site 65 66 67 68 In July 2013 Yahoo announced plans to open an office in San Francisco 69 On August 2 2013 Yahoo acquired Rockmelt its staff was retained but all of its existing products were terminated 70 Data collated by comScore during July 2013 revealed that during the month more people in the U S visited Yahoo websites than Google the first time that Yahoo outperformed Google since 2011 71 The data did not count mobile usage nor Tumblr 72 Mayer also hired Katie Couric to be the anchor of a new online news operation and started an online food magazine However by January 2014 doubts of Mayer s progress emerged when Mayer fired her own first major hire Henrique de Castro 73 On December 12 2014 Yahoo acquired video advertising provider BrightRoll for 583 million 74 On November 21 2014 Yahoo acquired Cooliris 75 Decline security breaches and sale Main article Yahoo data breaches By December 2015 Mayer was criticized as performance declined 76 77 78 79 Mayer was ranked as the least likable CEO in tech 80 81 On February 2 2016 Mayer announced layoffs amounting to 15 of the Yahoo workforce 82 On July 25 2016 Verizon Communications announced the acquisition of Yahoo s core Internet business for 4 83 billion 83 84 85 86 The deal excluded Yahoo s 15 stake in Alibaba Group and 35 5 stake in Yahoo Japan 87 88 On February 21 2017 as a result of the Yahoo data breaches Verizon lowered its purchase price for Yahoo by 350 million and reached an agreement to share liabilities regarding the data breaches 89 90 On June 13 2017 Verizon completed the acquisition of Yahoo and Marissa Mayer resigned 91 92 Yahoo AOL and HuffPost were to continue operating under their own names under the umbrella of a new company Oath Inc later called Verizon Media 93 94 The parts of the original Yahoo Inc which were not purchased by Verizon Communications were renamed Altaba which later liquidated making a final distribution in October 2020 95 In September 2021 investment funds managed by Apollo Global Management acquired 90 of Yahoo 3 96 in November of 2021Yahoo announced that it was ceasing its operations in mainland China in recognition of the increasingly challenging business and legal environment 97 Chief Executive Officers Marissa Mayer 2012 2017 98 Ross Levinsohn Interim 2012 Scott Thompson 2012 Tim Morse Interim 2011 2012 Carol Bartz 2009 2011 Jerry Yang 2007 2009 Terry Semel 2001 2007 Timothy Koogle 1995 2001 Products and servicesFor a list of all current and defunct services offered by Yahoo see List of Yahoo owned sites and services Data breachesMain article Yahoo data breaches On September 22 2016 Yahoo disclosed a data breach that occurred in late 2014 in which information associated with at least 500 million user accounts 99 100 one of the largest breaches reported to date 101 The United States indicted four men including two employees of Russia s Federal Security Service FSB for their involvement in the hack 102 103 On December 14 2016 the company revealed that another separate data breach had occurred in 2014 with hackers obtaining sensitive account information including security questions to at least one billion accounts 104 The company stated that hackers had utilized stolen internal software to forge HTTP cookies 105 106 On October 3 2017 the company stated that all 3 billion of its user accounts were affected by the August 2013 theft 107 108 109 110 111 CriticismMain article Criticism of Yahoo DMCA notice to whistleblower On November 30 2009 Yahoo was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistleblower website Cryptome for publicly posting details prices and procedures on obtaining private information pertaining to Yahoo s subscribers 112 Censorship of private emails affiliated with Occupy Wall Street protests After some concerns over censorship of private emails regarding a website affiliated with Occupy Wall Street protests were raised Yahoo responded with an apology and explained it as an accident 113 114 115 Sponsorship The 2015 Dublin LGBTQ Pride Festival sponsored by Yahoo On September 11 2001 Yahoo announced its partnership with FIFA for the 2002 FIFA World Cup and 2006 FIFA World Cup tournaments It was one of FIFA s 15 partners at the tournaments The deal included co branding the organization s websites 116 Yahoo sponsored the 2012 Sundance Film Festival 117 Logos and themes Y moniker 2009 2013 The first Yahoo logo was established upon foundation of the company in 1994 It consists of the Yahoo wordmark which is colored black and is using the Times New Roman font but it was later changed In March 1995 when the company changed its name to Yahoo it introduced another logo which is briefly changed to a more elaborate text that includes an exclamation point at the end In August 1995 Yahoo changed its logo to a stylized yellow jumping Y figurine on a blue circle while the Yahoo wordmark is written below On January 1 1996 Yahoo introduced a simplified new logo that included the text Yahoo and an exclamation mark both in red with a slight shadow behind the text 118 Yahoo sign with address at its headquarters in 2007 it always used a purple sign despite the website itself having the red variant By May 2009 Yahoo tweaked the logo by recoloring it from red to purple and removing the logo s outline and shadow At the time the purple logo was accompanied by a new slogan It s Y ou A shortened variant of the logo consisting of only the letter Y and an exclamation point was also used 119 On August 7 2013 at around midnight EDT Yahoo announced that the final version of the new logo would be revealed on September 5 2013 at 4 00 a m UTC In the period leading up to the unveiling of the new logo the 30 Days of Change campaign was introduced whereby a variation of the logo was published every day for the 30 days following the announcement 120 121 The new logo was eventually launched with an accompanying video that showed its digital construction and Mayer published a personalized description of the design process on her Tumblr page 122 Mayer explains So one weekend this summer I rolled up my sleeves and dove into the trenches with our logo design team We spent the majority of Saturday and Sunday designing the logo from start to finish and we had a ton of fun weighing every minute detail We knew we wanted a logo that reflected Yahoo whimsical yet sophisticated Modern and fresh with a nod to our history Having a human touch personal Proud 123 A Yahoo branded PC keyboard On September 19 2013 Yahoo launched a new version of the My Yahoo personalized homepage The redesign allows users to tailor a homepage with widgets that access features such as email accounts calendars Flickr and other Yahoo content and Internet content Users can also select theme packs that represent artists such as Polly Apfelbaum and Alec Monopoly and bands such as Empire of the Sun 124 Mayer then explained at a conference in late September 2013 that the logo change was the result of feedback from both external parties and employees 125 In September 2019 Yahoo changed its logo again for a refreshed brand identity that is simpler and more flexible and looks back to the original quirky 1996 logo The logo is a white text set against a purple background with both the y and of the logo reportedly set at an angle of 22 5 degrees The logo was designed by Pentagram 126 Wordmark used from January 1 1996 to September 4 2013 shown purple variant used from 2009 red version still used by Yahoo Japan Yahoo s fifth and previous logo September 2013 September 2019 Yahoo s sixth and current logo September 2019 presentSee alsoList of Yahoo owned sites and services List of search engines Yahoo litigationReferences Yahoo Inc Form 10 K Annual Report Filing Date Mar 1 2017 secdatabase com Archived from the original on May 1 2018 Retrieved May 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Lee September 20 2011 Yahoo Appears To Be Censoring Email Messages About Wall Street Protests Updated ThinkProgress Center for American Progress Action Fund Archived from the original on December 21 2012 TheFreak September 2011 Yahoo Censoring Occupy Wall Street Protest Messages Videosift Sift Partners Inc Archived from the original on June 20 2012 Retrieved September 16 2012 Nelson Miranda September 20 2011 Yahoo admits blocking Wall Street protest emails says censorship was not intentional The Georgia Straight Vancouver Archived from the original on August 30 2012 Yahoo And FIFA Form Expansive Global Relationship For Soccer s FIFA World Cup The World s Biggest Sporting Event Altaba Inc www altaba com Yahoo Partners with the 2012 Sundance Film Festival news yahoo com Yahoo Logo Design Logo Design History LogoOrange com Archived from the original on September 29 2011 Y Yahoo All Acronyms 2012 Archived from the original on December 21 2012 Swartz Jon August 7 2013 Yahoo is getting a new logo in a month USA Today Archived from the original on November 26 2013 Knight Shawn August 7 2013 Yahoo s 30 days of change campaign will end with new logo design TechSpot Archived from the original on August 10 2013 Retrieved August 14 2013 Newton Casey September 5 2013 Yahoo reveals its new logo The Verge Vox Media Inc Archived from the original on September 20 2013 OREMUS WILL September 5 2013 Yahoo s New Logo Is Another Win for Marissa Mayer Slate Perez Sarah September 19 2013 Yahoo Resurrects The Personalized Homepage With My Yahoo Revamp TechCrunch Archived from the original on September 23 2013 Edwards Victoria September 21 2013 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013 Search Engine Watch Archived from the original on September 24 2013 Yahoo Brand Identity Pentagram External linksOfficial website Yahoo Products and Services ALTABA and Yahoo EDGAR Filing History Media related to Yahoo at Wikimedia Commons Quotations related to Yahoo at Wikiquote Retrieved from https en wikipedia org w index php title Yahoo amp oldid 1053668545, wikipedia, wiki, book,

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