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Wikipedia

Zynga

Zynga Inc. is an American social game developer running social video game services and founded in April 2007 with headquarters in San Francisco, California, United States. The company primarily focuses on mobile and social networking platforms. Zynga states its mission as "connecting the world through games."

Zynga Inc.
Type of site
Public
Traded as
FoundedApril 2007; 14 years ago (2007-04)
HeadquartersSan Francisco, California, U.S.
Area servedWorldwide
Founder(s)
Key people
IndustryVideo games
Revenue US$ 1.97 billion(2020)
Operating income US$ -370.2 million(2020)
Net income US$ -429.4 million(2020)
Total assets US$ 6.21 billion(2020)
Total equity US$ 2.94 billion(2020)
Employees2,245(2020)
URLwww.zynga.com
RegistrationYes
Users 134 million monthly active users(2020)
36 million daily active users(2020)

Zynga launched its best-known game, FarmVille, on Facebook in June 2009, reaching 10 million daily active users (DAU) within six weeks. As of August 2017, Zynga had 30 million monthly active users (MAU). In 2017 its most successful games were Zynga Poker and Words with Friends 2, with about 57 million games being played at any given moment; and CSR Racing 2, the most popular racing game on mobile devices. Zynga began trading on NASDAQ December 16, 2011, under the ticker ZNGA.

In June 2020, Zynga announced that it will buy Turkish developer Peak for $1.8 billion in its biggest ever acquisition. As of February 2021,[update] Zynga is currently working on a free game for mobile devices and Nintendo Switch titled Star Wars Hunters.

Contents

Zynga was founded in April 2007 by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader under the name Presidio Media. The company name changed to Zynga in July 2007. Zynga was named after Pincus' American bulldog "Zinga", and uses an image of a bulldog as its logo. Zynga's first game, Texas Hold'Em Poker, now known as Zynga Poker, was released on Facebook in July 2007. It was the first game Facebook introduced on its social networking platform.

Zynga became the Facebook app developer with the most monthly active users in April 2009, with 40 million people playing their games that month. Soon after, the company opened its first external game studio in Baltimore, Zynga East, led by Brian Reynolds.[better source needed]

In June 2009, Zynga acquired MyMiniLife which built and launched FarmVille on Facebook. By August, Farmville was the first game on Facebook to reach 10 million daily active users. On November 23, 2009, FarmVille.com went live as Zynga's first stand-alone game. In February 2010, Farmville had over 80 million players, and on May 18, 2010, Facebook and Zynga entered into a five-year relationship to expand the use of Facebook Credits in Zynga's games.

In December 2010, Zynga's game CityVille surpassed FarmVille as its most popular game with over 61 million monthly active users and a base of over 16 million daily active users.

Zynga filed with the U.S. Securities and Exchange Commission (SEC) to raise up to $1 billion in an initial public offering on July 1, 2011. At the time, the company had 2,000 employees. Zynga began trading on NASDAQ on December 16, 2011.[citation needed]

On June 26, 2012, during the Zynga Unleashed conference, Zynga announced the "Zynga With Friends" network, aiming to connect players of Zynga game titles across multiple platforms. Zynga also announced the Zynga API, intended to help developers build social games. The company announced that three new partners were developing games for Zynga.com including 50 Cubes, Majesco Entertainment and Portalarium. The company unveiled the Zynga Partners for Mobile program to help increase Zynga's presence on mobile devices.

In October 2012, Zynga announced a partnership with bwin.party, an international real-money gaming operator, to launch real-money gaming in the UK, including the release of online poker, a suite of 180 casino games, and the first online FarmVille-branded real money slots game during 2013.

On June 3, 2013, Zynga announced layoffs of 520 employees — roughly 18% of its workforce — and closed offices in New York, Los Angeles, and Dallas. By July 2013, Zynga had reportedly lost nearly half of its user base from the previous year. Consequently, investors decreased Zynga's valuation by $400 million. On July 25, 2013, Zynga said they would not be pursuing real money game production in the US. Following this announcement, shares dropped 13%.

In July 2013, Zynga hired Microsoft's Interactive Entertainment President Don Mattrick as its new CEO. Pincus remained as Zynga's chairman and chief product officer.

Employees watch the 2014 FIFA World Cup during a scheduled break

In January 2014, the company announced the layoff of 314 workers, about 15% of its total workforce. In April 2014, founder & former CEO Pincus stepped down from his role as chief product officer. He remained as chairman of the board.

First quarter results for 2014 showed that daily active user numbers fell from 53 million to 28 million year-over-year. In April 2014, the company announced its new hire of Alex Garden, co-founder of Relic Entertainment and former Microsoft Game Studios executive.

In July 2014, Zynga signed a lease for office space in Maitland, Florida. Less than one year later the Orlando office closed.

Don Mattrick left Zynga in April 2015, replaced by predecessor Mark Pincus. Frank Gibeau took over as CEO on March 7, 2016, with Pincus once again stepping aside. Gibeau's last position was as head of mobile for Electronic Arts. He joined Zynga's Board of Directors in August, 2015.

Zynga headquarters in San Francisco in 2016

In the fourth quarter of 2017, revenue was $233.3 million, a 22% increase from the same quarter in 2016, the best quarterly performance in five years. As of January 2018, Zynga had 1,681 employees, approximately 80 million monthly active users, and a market capitalization of $3.39 billion. According to the company, Zynga has had over one billion people play its games since its inception in 2007.

In its first round of funding in January 2008, Zynga received US$10 million. In July of the same year, Zynga received US$29 million in venture finance from several firms. During its first four years of operation Zynga raised a total of $854 million in three rounds of fund raising. The last round, in February 2011, raised $490 million.

Public offering

On July 1, 2011, the company filed its Form S-1 registration statement with the U.S. Securities and Exchange Commission (SEC). Zynga was priced at $10 per share and began trading on NASDAQ under ZNGA on December 16, 2011. The stock closed down 5% on its first day, then climbed 26% to $13.39 per share after Facebook's IPO filing on February 1, 2012 (Facebook had reported that 12% of its revenue comes from Zynga). In March 2012 ZNGA was trading at $14.50. For several years the stock performed poorly, but in 2017 the price hit a three-year high. By the end of 2017 Zynga's shares were trading at $4.00, a 56% gain for the year.

Date Games Company New name Price Country Footnotes
July 2008 Yoville cb USA
Feb 2010 Serious Business USA
Feb 2010 Los Angeles, CA

USA

Feb 2010 Bangalore,

India

May 2010 XPD Media Beijing,

China

Aug 2010 Unoh Games Zynga Japan Tokyo,

Japan

June 2010 Challenge Games Zynga Austin Austin, Texas

USA

June 2010 Frontierville Zynga East Timonium, MD

USA

Aug 2010 Conduit Labs Zynga Boston Cambridge, MA

USA

Sept 2010 Aves Engine

(Game engine technology)

Dextrose AG Zynga Germany Frankfurt,

Germany

Oct 2010 Bonfire Studios Zynga Dallas Dallas, Texas

USA

Dec 2010 Words with Friends;

Chess with Friends

Newtoy, Inc. Zynga with Friends McKinney, Texas

USA

Jan 2011 CSI: Crime City

Parking Wars

Drop7

Area/Code Zynga New York New York,

USA

March 2011 MoPets;

Madden 2005 and 2006;

NASCAR 07;

Pirates of the Caribbean;

Flowerz

Floodgate Entertainment Boston,

USA

Jan 2011 Social browser Flock
April 2011 MarketZero Austin, Texas

USA

March 2012 Draw Something OMGPop $180 million
June 2012 Tomb Raider;

Tony Hawk

Buzz Monkey Oregon,

USA

Sept 2012 Lucky Train A Bit Lucky $20 million+
Nov 2012 Battlestone November Software
June 2013 Wizard of Oz;

Hit it Rich Slots

Spooky Cool Labs
Jan 2014 CSR Racing;

Clumsy Ninja

NaturalMotion $527 million Oxford,

United Kingdom

June 2015 Product Incubator SuperLabs $1.00
June 2016 Dragon Academy Team Chaos Austin, Texas

USA

March 2017 Solitaire;

FreeCell;

Pyramid;

Spider Solitaire

Harpan, LLC $42.5 million
Nov 2017 Casual card games Peak Games $100 million Turkey
May 2018 "Merge" games Gram Games $250 million United Kingdom

Turkey

Dec 2018 Empires & Puzzles Small Giant Games $560 million Finland
June 2020 Toy Blast Peak $1.8 billion Turkey
October 2020 Go Knots 3D;

Tangle Master 3D

Rollic $180 million Turkey
March 2021 Echtra Games $21.1 million San Francisco, CA

USA

May 2021 Chartboost $250 million San Francisco, CA

USA

Zynga uses a "free-to-play" business model. Revenue is acquired via direct credit card payments and partner businesses. It sells in-game virtual goods as people play its games, supports in-game advertising, and it has banner advertising around its game portals.

In addition, Zynga games are linked to offers from several partners. Players can choose to accept credit card offers, take surveys or buy services from Zynga's partners in order to obtain game credits. Players may also purchase game credits directly from Zynga. In the game, players can purchase the points for a fee. In March 2010 Zynga started selling pre-paid cards in the US for virtual currency.

In March, 2012, Zynga launched a separate social gaming platform, which included publishing other developers to the Zynga.com platform. Early third-party developers included Row Sham Bow, Inc and Mobscience. In June 2012, Zynga started running Facebook advertisements and sponsored stories on its website. The revenue was split between Facebook and Zynga.

Hasbro partnership

In February 2012, it was announced that Zynga and Hasbro had partnered to create products based on Zynga properties and brands. In October 2012, Zynga and Hasbro launched eight ‘face-to-face’ games resulting from their collaboration: FarmVille Hungry Hungry Herd and Animal Games; CityVille Monopoly and Skies; Words With Friends Classic, Luxe, To Go; and Draw Something. The Hasbro games included ties to Zynga Web and mobile games, such as in-game currency that players can use in the digital versions of CityVille and FarmVille.

Customer acquisition

The company initially relied on free distribution of its product to users, and later began spending money on marketing.[better source needed] In 2017, developing a paid user base took priority over a new user acquisition. According to one analyst, Zynga can either fund the creation of new games to attract new users, or it can buy smaller game studios with new games which will bring in new customers.

Platinum Purchase Program

In September 2010, Gawker reported that Zynga had set up a "Platinum Purchase Program," a private club for their top spenders, allowing members to purchase virtual currency at favorable rates. Despite some bad publicity, the program was considered a sound core business principle. The program shut down on October 31, 2014.

Viability

Some journalists questioned the viability of Zynga's business model. Ray Valdes questioned the long-term prospects for Zynga, saying that it would be difficult for the company to make new titles to replace old ones whose novelty is fading. Tom Bollich, a former Zynga investor, said that it is impossible to make a cheap viral game, and that retaining customers is difficult.

In an October 2011 article in The Wall Street Journal, Ben Levisohn said that Zynga has "issues that could limit its upside," such as its dependence on Facebook and its reliance on a small percentage of users and a small number of games for most of its revenue.

In July 2012, after announcing disappointing second quarter results, some analysts speculated that the sale of virtual items may not be a long-term, viable business model. Analyst Richard Greenfield downgraded Zynga from "buy" to "neutral." In 2012 Zynga took steps to turn its business around, which included introducing new Web, mobile, and multiplayer games and developing a gambling game to be introduced outside the U.S. The company worked to increase advertising revenues, which were up to 45 percent in Q2 2012 compared to the previous quarter and increased to 170 percent year-over-year.

In-game sign-up

Through 2009, Zynga let players earn in-game rewards for signing up for credit cards or for a video-rental membership. In November 2009 the company removed all "lead-generating" ads, relying instead on revenue generated by the 1-3 percent of players that pay for in-game items. Since then it began re-introducing the ads back in but with controls to monitor the kinds of ads that appear.

In early November 2009, it was estimated that about one-third of Zynga's revenue came from companies that provide legitimate commercial offers, such as trading Netflix memberships and marketing surveys for in-game cash. Because of criticism and complaints that some ads were scams, on November 2, 2009, former CEO Mark Pincus said that Tatto Media, a major offer provider that enrolled users into recurring cell phone subscriptions, and the worst of the lead generator scam, had already been removed from Zynga and was banned, in addition to requiring providers to filter and police offers before posting to their networks.

Zynga HQ

In 2011, Zynga started to move employees to new headquarters, located in San Francisco's South of Market district. Zynga's headquarters, nicknamed "The Dog House", features a coffee shop, gaming arcade, gym, basketball court, and wellness center. At its San Francisco headquarters, Zynga Founder Pincus's goal was to create a "playful gaming environment" that evokes a "fantasy land." Zynga employees, also referred to as "Zyngites", enjoy perks such as free gourmet meals, access to an in-house nutritionist, and personal training.

Zynga operates as a meritocracy in which employees are encouraged to be and are compensated for being great entrepreneurs. The company works hard to be a ‘flat organization.’ Pincus stated that Zynga is "searching for leaders" and they encourage employees to "break the rules". The company expects workers to fix what they are unhappy with, thus making the workplace better for everyone.

Pincus stated that Zynga is "building a house that we want to live in". He meets with new hires about every two weeks and speaks with them for about 90 minutes, in an open question and answer format. He discusses the company's values, and he encourages the new employees to challenge those values.

Women at Zynga, launched in 2011, is an employee-led resource group that focuses on empowering women to succeed and become leaders in their careers and communities especially within the tech space. According to Stephanie Hess, VP of Communications at Zynga, who also leads Women at Zynga, the group strives to attract, hire and retain top female talent. Women at Zynga also organizes events of special interest to women.

The Christian Science Monitor recognized the company's efforts to use a storytelling model to recognize the diversity of women employees.

Zynga has a "family first" atmosphere and is "kid-friendly" for child visitors. The company has seasonal events, such as a Halloween party to which employees bring their children. Employees feel supported professionally as well as personally. The company believes that "allowing employees to be present in all parts of their life will lead to more productivity in the workplace and beyond." Zynga also "encourages flexibility and supports employees' personal growth". The company also supports employees with infertility issues.

Zynga offers mothers 26 weeks of paid maternity leave, and fathers/partners can take 12 weeks of fully paid parental leave. The company also offers free, on-site, gym and fitness classes, free breakfast and lunch each day, a shuttle service to the Bay Area Rapid Transit and CalTrain in San Francisco. The company also has "relaxation lounges" and arcade and console games, dry cleaning services on-site, and indoor bicycle parking. Each of the different locations offer different benefits to a certain extent. In general, the company is highly "dog-friendly" where "Every day is 'bring your dog to work day'." Employees who own dogs can receive treats for them, pet insurance and a dog park on the roof. There is also a "Take as much time off as you need" policy. The ‘Blue Bottle Café’ offers free specialty coffee served by baristas. Zynga's culinary program is based on friends cooking for friends, including the menu planning and cooking process.

Prior to the company's 2011 IPO, when Pincus was still CEO, Zynga's corporate culture received some negative media attention for renegotiating the equity packages of four senior employees. Those employees were required to either give up part of their non-vested stock or be fired. Although a San Francisco employment lawyer said in The Wall Street Journal that Zynga's actions would violate the implied covenant of good faith and fair dealing, no court has ruled on the issue since it has been rare for companies to demand non-vested stock as a condition of continued employment. Pincus later explained that Zynga

wanted to find them another position at the company versus just parting ways. They had the option to leave and have a package, as happened with some other leaders, but we in addition to that offered them other positions at the company that came with different forward compensation.

In November 2011, The New York Times reported that Zynga "operates like a federation of city-states" with each of its games, such as FarmVille and CityVille, run by autonomous teams. This culture reportedly fostered "fierce internal competition" and caused some employees to complain about long hours and stressful deadlines. Two former senior Zynga employees, quoted anonymously by the Times, speculated that Zynga's corporate culture caused the company to lose a bid to acquire mobile game company PopCap and nearly derailed its acquisition of MyMiniLife, which later developed the technology that is the basis for FarmVille. At least one Zynga employee said he planned to cash out and leave Zynga after the IPO.

When asked about the criticisms Zynga had received for its workplace environment, Pincus said the company strives to be a meritocracy with a culture of leveling up through promotions. Pincus's management philosophy is to "turn people into CEOs", encouraging employees to identify and fully own "something really meaningful" to the company. The CEO's philosophy is part of the Zynga meritocracy in which employees are rewarded for results. Pincus told The New York Times:

The only way people will have the trust to give their all to their job is if they feel like their contribution is recognized and valued. And if they see somebody else higher above them just because of a good résumé, or they see somebody else promoted who they don’t think deserves it, you’re done.

In February 2013, Chief Game Designer Brian Reynolds discussed company culture positively in a post for VentureBeat at the time of his exit from Zynga, saying "the capability to absorb and adapt to change quickly is one of the great strengths of Zynga’s culture – the true meaning of the motto and occasional battle cry Zynga Speed!" among other comments.

In 2017, Zynga donated a large sum to the University of Southern California to support the study of social mobile games, inclusive game production, and advancing diversity in the industry.

Recognition

In 2017, Entrepreneur magazine recognized Zynga as one of 11 companies which offer benefits to employees with fertility issues.

Huffington Post recognized Women at Zynga as a group that embodies the company's commitment to gender diversity.

Main article: Zynga.org

In 2009, Zynga started a nonprofit organization, Zynga.org, in charge of incorporating charitable contributions into its games such as FarmVille. As of 2015, Zynga.org efforts have raised $20 million for international humanitarian relief efforts and philanthropic initiatives.

On July 18, 2011, Zynga filed an addendum to its Form S-1 detailing its relationship with Facebook, including the 2010 five-year agreement to use Facebook credits exclusively.

On October 11, 2011, Zynga announced plans to create their own platform on which users can play the company's games. It was Zynga's first major step away from the social media giant.

At one point during 2011, Zynga made up 19 percent of Facebook's revenue, partly because of the special mutually beneficial relationship between the two companies.

In November 2012, Facebook ended its special agreement with Zynga. Effective March 31, 2013, Zynga was bound by the standard Facebook Platform policies.

In May 2017, Zynga launched Words with Friends on Facebook's newly-launched platform Instant Games, on Facebook's Messenger instant messaging app.

Headquarters

In the fall of 2010, Zynga signed a rental agreement for 270,000 square feet (25,000 m2) of office space at the site of former Sega offices. In 2012, the company purchased the entire building, with about 407,000 square feet of total space, for $228 million. The building was reported to be worth about $500 million in 2016.

Active studios

Name Description Date

Acquired/established

Footnote
NaturalMotion

(offices in Brighton and London)

Acquired Boss Alien in 2014 when Zynga bought NaturalMotion

for a company record of $527 million. NaturalMotion had

purchased Boss Alien in the summer of 2012.

2014
Zynga Chicago Zynga acquired Spooky Cool Labs June 2013
Zynga ATX Formerly MarketZero April 2011
Zynga Austin Formerly Challenge Games June 2010
Zynga Eugene Formerly Buzz Monkey Software June 2012
Zynga India Bangalore, India February 2010
Zynga Ireland 2011
Zynga Toronto Formerly Five Mobile July 2011
Zynga Turkey Zynga acquired Peak Games' casual card portfolio in 2017 November 2017
Zynga San Diego

Former studios

Name Description Date

Acquired/Established

Date Closed Footnotes
OMGPop Draw Something creators March 2012 June 2013
Floodgage Entertainment March 2011 October 2012
Wild Needle A casual games company that makes

games which appeal to women/girls

May 2012
Zynga with Friends Formerly Newtoy, Inc., based in McKinney, Texas November 2010 June 2013
Zynga Boston Formerly Conduit Labs August 2010 October 2012
Zynga China Formerly XPD Media, based in Beijing May 2010 February 2015
Zynga Dallas Formerly Bonfire Studios October 2010 June 2013
Zynga Germany Formerly Dextrose AG, based in Frankfurt September 2010
Zynga East Based in Baltimore, Maryland May 2009 February 2013
Zynga Japan Formerly Unoh Games, based in Tokyo August 2010 January 2013
Zynga Los Angeles February 2010 June 2013
Zynga New York Formerly Area/Code January 2011 June 2013
Page 44 Studios September 2011
Zynga Seattle October 2010 January 2014
Rising Tide Games September 2015
Zindagi Games February 2016
NaturalMotion (Oxford) January 2014 October 2017
This article's Criticism or Controversy section may compromise the article's neutral point of view of the subject. Please integrate the section's contents into the article as a whole, or rewrite the material.(May 2013)

Spam concerns

Many of Zynga's games involve players posting messages to non-players, often for in-game benefits. Many non-players have notably complained about such communications created by those games that appear to them as "spammy." Peter Jamison described Zynga's communications as a "deluge" of "unwanted gifts or requests for neighborly 'help'". Facebook groups created to express displeasure regarding overexposure of Zynga's games attracted millions of members. As a result of this, Facebook modified their application developers policy to prevent applications from sending messages to news feeds of friends or submitting updates to the notifications bar. Kotaku attributed the removal of Facebook notifications to a decline of users of Zynga games in April and May 2010.

Intellectual property infringement

Zynga has been accused several times of copying game concepts of popular games by competing developers. The launch of Mafia Wars sparked a lawsuit from the makers of Mob Wars. An attorney for Psycho Monkey, the creators of Mob Wars, said that in making Mafia Wars, Zynga "copied virtually every important aspect of the game." The suit was settled out of court for $7–9 million. An Ars Technica column said that Zynga's Café World and Playfish's Restaurant City were "nearly identical"; Café World was released six months after Restaurant City. Its gameplay, design, graphics, avatars, and even in-game items are almost identical to the ones in Restaurant City. In addition, journalists have remarked that Zynga's FarmVille is similar to Farm Town, another Zynga game, with Peter Jamison calling it "uncannily similar."

In September 2010, SF Weekly reported that an employee recalled Mark Pincus advising him to "copy what [Zynga's competitors] do and do it until you get their numbers." NimbleBit founder Ian Marsh has accused Zynga of copying its award-winning Tiny Tower game to create Dream Heights. Within a week, Buffalo Studios alleged that its game Bingo Blitz was copied by Zynga in making Zynga Bingo. Pincus responded by saying that tower-building games have existed since SimTower (1994) and that Zynga uses mechanics and ideas developed throughout the history of video games to create the "best in market games." He added that Bingo Blitz has similarities to the discontinued Zynga game Poker Blitz. In response, Marsh argued that other tower games like SimTower and Tower Bloxx are substantially different from Tiny Tower and Dream Heights, and that Zynga copied Tiny Tower's "core gameplay mechanics and rules" and tutorial steps. Inside Social Games writer Pete Davison said that although Zynga's The Ville is "not a complete clone" of The Sims Social, it was "very similar."

Zynga founder Mark Pincus has dismissed the criticisms, saying that competing video game makers have always released similar titles for each genre of game. The managing director of Lightspeed Venture Partners, Jeremy Liew, said that creating similar competing games has "always been part of the game industry." Following Zynga's January 2012 release of Hidden Chronicles, Paul Tassi of Forbes wrote that Zynga "refuses to innovate in any way, and is merely a follower when it comes to ideas and game design." In September 2009 Zynga was threatened with legal action by Nissan for using their trademarks in the game Street Racing. Zynga subsequently renamed and changed the thumbnail images of all cars that were branded Nissan and Infiniti to "Sindats" and "Fujis" with the thumbnails changed. At the time they also renamed and redesigned automobiles depicted as being made by GM, Ferrari, Lamborghini, Saab, and others. In September 2009, Zynga initiated trade secrets lawsuits against Playdom and 22 other rivals, including Green Patch which Playdom acquired in November 2009. These lawsuits were finally settled in November 2010. In October 2010, Zynga was criticized on Hacker News and other social media sites for having filed a patent application relating to the ability to purchase virtual currency for cash on gambling and other gaming sites. Commentators said that significant prior art exists for the concept.

In January 2011, Techdirt reported that Zynga sent a cease and desist letter to Blingville alleging trademark infringement for its use of the letters "ville" in the name of a proposed Facebook game. Blingville filed a suit for declaratory judgment that it did not infringe on a Zynga trademark. As reported in Gamasutra, Jay Monahan of Zynga responded by saying that Blingville's "[use] of the name 'BlingVille' is an obvious attempt to capitalize on the fame and goodwill associated with Zynga's family of 'ville' games which includes FarmVille and CityVille".

In November 2011, Inside Mobile Apps wrote that Zynga's lawyers demanded that mobile game developer Latman Interactive abandon its trademark registration for the game Quackville. Night Owl Games has also filed a lawsuit for declaratory judgment that its game Dungeonville does not infringe any Zynga trademarks after Zynga protested Night Owl's registration of the Dungeonville trademark. In May 2012, Zynga sued Kobojo for trademark infringement for calling one of its games PyramidVille. In October that year Zynga and Kobojo settled the suit with neither party making any payment as part of the settlement.

On May 20, 2011, it was reported that The Learning Company, owners of The Oregon Trail trademark, filed a trademark infringement suit against Zynga, which was planning an "Oregon Trail" expansion to FrontierVille. The Learning Company had previously contacted Zynga about an Oregon Trail game on Facebook, but Zynga declined. On May 24, Games.com writer Brandy Shaul wrote that Zynga was dropping the Oregon Trail name and soliciting new names for the expansion. The name of the expansion became "Pioneer Trail." In March 2015 Zynga announced it was closing six games, including Pioneer Trail.

In August 2012, Electronic Arts (EA) sued Zynga for copyright infringement, alleging that Zynga's The Ville copied expressive elements of EA's The Sims Social. Zynga's counsel responded by alleging that EA's SimCity Social "bears an uncanny resemblance to Zynga’s CityVille". The litigants settled their suit in February 2013. The agreement stipulated that each side would bear its own legal costs and drop the allegations.

On October 14, 2012, Zynga filed a lawsuit against a former general manager Alan Patmore, for allegedly misappropriating trade secrets. The suit claimed Patmore misappropriated trade secrets and was in breach of contract. The suit was settled in September 2013.

Insider trading allegations

In July 2012, a class action lawsuit was filed against Zynga, alleging that Mark Pincus and some other insiders were allowed to sell shares before disappointing Q2 results were revealed. The lawsuit was settled in August 2015 for $23 million.

In March 2015, a district judge ruled that plaintiffs can pursue a lawsuit against Zynga on claims executives inflated the company's value prior to its 2011 initial public offering by concealing weaknesses in its R&D pipeline of new games, numbers of users and their purchasing patterns, and other key metrics.

Other legal issues

In late May 2010, the Norwegian Consumer Council filed a complaint to the Data Inspectorate regarding breaches of the Data Protection Act. In August 2011 the Data Inspectorate concluded that Facebook is not under Norwegian jurisdiction, since the company is established in Ireland and not in Norway. The complaint was therefore forwarded to the Irish commissioner of data protection.

In August 2010, the San Francisco city attorney's office complained about the firm's guerrilla marketing campaign for its Mafia Wars game that pasted fake money on city sidewalks, calling it "vandalism". Davis Elen Advertising took responsibility for the ad campaign and agreed to pay the city of San Francisco $45,000 in fines for illegal marketing tactics.

Data breach

In September 2019, a Pakistani hacker that goes by the name Gnosticplayers claimed to have hacked into Zynga's database of Words with Friends players and gained access to the 218 million accounts registered there. While Zynga affirmed the hack and that the information revealed included names, emails, Login IDs, hashed and salted passwords (SHA-1), password reset tokens, Zynga account IDs and connections to Facebook and other social media services, they did not state how many accounts were affected, but would contact those players with affected accounts. The data breach-tracking website Have I Been Pwned? affirmed in December 2019 that more than 173 million accounts were affected.

Games Facebook Mobile Platform
Boggle With Friends No Yes
Chess With Friends No Yes
Clumsy Ninja No Yes
CSR Racing No Yes
CSR Racing 2 No Yes
CSR Racing Classics No Yes
Crazy Cake Swap No Yes
Crazy Kitchen No Yes
Crosswords With Friends No Yes
Dawn of Titans No Yes
Draw Something No Yes
Drop 7 No Yes
Empires & Allies No Yes
Farmville Yes No
Farmville 2 Yes No
Farmville 2: Country Escape No Yes
Farmville 2: Tropic Escape Yes Yes
Farmville 3: Animals No Yes
Farmville Harvest Swap Yes Yes
Farmville Tropic Escape No Yes
Gems With Friends No Yes
Hanging With Friends No Yes
Harry Potter: Puzzles & Spells No Yes
Hit It Rich! Casino Slots Yes Yes
Matching With Friends No Yes
Princess Bride Slots Yes Yes
Speed Guess Something No Yes
Spin It Rich Yes Yes
What's the Phrase No Yes
Willy Wonka Slots Yes Yes
Wizard of Oz Magic Match Yes Yes
Wizard of Oz Slots Yes Yes
Word Streak With Friends
(Formerly Scramble With Friends)
Yes Yes
Words With Friends Yes Yes
Words With Friends 2 No Yes
Words On Tour No Yes
Yummy Gummy No Yes
Zynga Poker Yes Yes
Zynga Poker Classic No Yes

In 2012, Zynga, in conjunction with Hasbro, released several physical board games based on the various properties in the Zynga game library. These games were released under the Hasbro imprint, "Hasbro Gaming".

As of 2012, Zynga's list of available games includes board game versions of Draw Something, a CityVille edition of Monopoly, Words with Friends, and several kids' "Animal Games" based on FarmVille.

  1. Zynga was originally incorporated as Presidio Media in April 2007. The company's name was changed to Zynga in July 2007.
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Zynga
Zynga Language Watch Edit 160 160 Redirected from Zynga Inc Zynga Inc ˈ z ɪ ŋ ɡ e is an American social game developer running social video game services and founded in April 2007 with headquarters in San Francisco California United States 2 The company primarily focuses on mobile and social networking platforms 6 7 Zynga states its mission as connecting the world through games 8 Zynga Inc Type of sitePublicTraded asNasdaq ZNGA Class A Russell 1000 ComponentFoundedApril 2007 14 years ago 2007 04 1 HeadquartersSan Francisco California U S Area servedWorldwideFounder s Mark PincusJustin WaldronEric SchiermeyerMichael LuxtonSteve SchoettlerKey peopleMark Pincus Co founder amp Executive Chairman Frank Gibeau CEO Gerard Griffin CFO IndustryVideo gamesRevenueUS 1 97 billion 2020 Operating incomeUS 370 2 million 2020 Net incomeUS 429 4 million 2020 Total assetsUS 6 21 billion 2020 Total equityUS 2 94 billion 2020 Employees2 245 2020 URLwww wbr zynga wbr comRegistrationYesUsers134 million monthly active users 2020 36 million daily active users 2020 nb 1 3 4 5 Zynga launched its best known game FarmVille on Facebook in June 2009 1 9 reaching 10 million daily active users DAU within six weeks 10 As of August 2017 Zynga had 30 million monthly active users MAU 11 In 2017 its most successful games were Zynga Poker and Words with Friends 2 with about 57 million games being played at any given moment 12 13 and CSR Racing 2 the most popular racing game on mobile devices 14 Zynga began trading on NASDAQ December 16 2011 15 under the ticker ZNGA 16 17 18 In June 2020 Zynga announced that it will buy Turkish developer Peak for 1 8 billion in its biggest ever acquisition 19 As of February 2021 update Zynga is currently working on a free game for mobile devices and Nintendo Switch titled Star Wars Hunters 20 Contents 1 History 2 Funding 2 1 Public offering 3 Acquisitions 4 Business model 4 1 Hasbro partnership 4 2 Customer acquisition 4 3 Platinum Purchase Program 4 4 Viability 4 5 In game sign up 5 Corporate culture 5 1 Recognition 6 Zynga org 7 Relationship with Facebook 8 Owned studios 8 1 Headquarters 8 2 Active studios 8 3 Former studios 9 Reception and controversies 9 1 Spam concerns 9 2 Intellectual property infringement 9 3 Insider trading allegations 9 4 Other legal issues 9 5 Data breach 10 Mobile games 11 Board games 12 Notes 13 References 14 See also 15 External linksHistory EditZynga was founded in April 2007 by Mark Pincus Eric Schiermeyer Justin Waldron Michael Luxton Steve Schoettler and Andrew Trader under the name Presidio Media 21 2 3 The company name changed to Zynga in July 2007 2 22 Zynga was named after Pincus American bulldog Zinga 23 24 and uses an image of a bulldog as its logo Zynga s first game Texas Hold Em Poker now known as Zynga Poker was released on Facebook in July 2007 It was the first game Facebook introduced on its social networking platform 25 Zynga became the Facebook app developer with the most monthly active users in April 2009 with 40 million people playing their games that month 26 Soon after the company opened its first external game studio in Baltimore Zynga East led by Brian Reynolds 27 28 29 better source needed In June 2009 Zynga acquired MyMiniLife which built and launched FarmVille on Facebook By August Farmville was the first game on Facebook to reach 10 million daily active users 30 On November 23 2009 FarmVille com went live as Zynga s first stand alone game 31 In February 2010 Farmville had over 80 million players 32 and on May 18 2010 Facebook and Zynga entered into a five year relationship to expand the use of Facebook Credits in Zynga s games 33 In December 2010 Zynga s game CityVille surpassed FarmVille as its most popular game 34 with over 61 million monthly active users and a base of over 16 million daily active users 35 Zynga filed with the U S Securities and Exchange Commission SEC to raise up to 1 billion in an initial public offering on July 1 2011 At the time the company had 2 000 employees 36 Zynga began trading on NASDAQ on December 16 2011 citation needed On June 26 2012 during the Zynga Unleashed conference Zynga announced the Zynga With Friends network aiming to connect players of Zynga game titles across multiple platforms 37 Zynga also announced the Zynga API intended to help developers build social games 38 The company announced that three new partners were developing games for Zynga com including 50 Cubes Majesco Entertainment and Portalarium The company unveiled the Zynga Partners for Mobile program to help increase Zynga s presence on mobile devices 39 In October 2012 Zynga announced a partnership with bwin party an international real money gaming operator to launch real money gaming in the UK 40 including the release of online poker a suite of 180 casino games and the first online FarmVille branded real money slots game during 2013 40 41 42 On June 3 2013 Zynga announced layoffs of 520 employees roughly 18 of its workforce 43 and closed offices in New York Los Angeles and Dallas 44 45 By July 2013 Zynga had reportedly lost nearly half of its user base from the previous year Consequently investors decreased Zynga s valuation by 400 million 46 On July 25 2013 Zynga said they would not be pursuing real money game production in the US 47 Following this announcement shares dropped 13 48 In July 2013 Zynga hired Microsoft s Interactive Entertainment President Don Mattrick as its new CEO 49 50 Pincus remained as Zynga s chairman and chief product officer 51 52 Employees watch the 2014 FIFA World Cup during a scheduled break In January 2014 the company announced the layoff of 314 workers about 15 of its total workforce 53 54 In April 2014 founder amp former CEO Pincus stepped down from his role as chief product officer He remained as chairman of the board 55 First quarter results for 2014 showed that daily active user numbers fell from 53 million to 28 million year over year 56 In April 2014 the company announced its new hire of Alex Garden co founder of Relic Entertainment and former Microsoft Game Studios executive 57 In July 2014 Zynga signed a lease for office space in Maitland Florida Less than one year later the Orlando office closed 58 59 Don Mattrick left Zynga in April 2015 replaced by predecessor Mark Pincus 60 Frank Gibeau took over as CEO on March 7 2016 with Pincus once again stepping aside Gibeau s last position was as head of mobile for Electronic Arts He joined Zynga s Board of Directors in August 2015 61 62 Zynga headquarters in San Francisco in 2016 In the fourth quarter of 2017 revenue was 233 3 million a 22 increase from the same quarter in 2016 the best quarterly performance in five years 63 As of January 2018 Zynga had 1 681 employees 64 approximately 80 million monthly active users 65 and a market capitalization of 3 39 billion 66 According to the company Zynga has had over one billion people play its games since its inception in 2007 67 Funding EditIn its first round of funding in January 2008 Zynga received US 10 million 68 In July of the same year Zynga received US 29 million in venture finance from several firms 69 During its first four years of operation Zynga raised a total of 854 million in three rounds of fund raising The last round in February 2011 raised 490 million 70 Public offering Edit On July 1 2011 the company filed its Form S 1 registration statement with the U S Securities and Exchange Commission SEC 71 Zynga was priced at 10 per share and began trading on NASDAQ under ZNGA on December 16 2011 The stock closed down 5 on its first day 15 then climbed 26 to 13 39 per share after Facebook s IPO filing on February 1 2012 Facebook had reported that 12 of its revenue comes from Zynga 72 In March 2012 ZNGA was trading at 14 50 73 For several years the stock performed poorly but in 2017 the price hit a three year high By the end of 2017 Zynga s shares were trading at 4 00 a 56 gain for the year 74 Acquisitions EditDate Games Company New name Price Country FootnotesJuly 2008 Yoville cb USA 75 Feb 2010 Serious Business USA 76 Feb 2010 Los Angeles CA USA 77 Feb 2010 Bangalore India 78 May 2010 XPD Media Beijing China 79 Aug 2010 Unoh Games Zynga Japan Tokyo Japan 80 81 June 2010 Challenge Games Zynga Austin Austin Texas USA 79 June 2010 Frontierville Zynga East Timonium MD USA 82 83 84 Aug 2010 Conduit Labs Zynga Boston Cambridge MA USA 79 85 Sept 2010 Aves Engine Game engine technology Dextrose AG Zynga Germany Frankfurt Germany 80 Oct 2010 Bonfire Studios Zynga Dallas Dallas Texas USA 79 Dec 2010 Words with Friends Chess with Friends Newtoy Inc Zynga with Friends McKinney Texas USA 86 87 88 89 Jan 2011 CSI Crime City Parking Wars Drop7 Area Code Zynga New York New York USA 90 March 2011 MoPets Madden 2005 and 2006 NASCAR 07 Pirates of the Caribbean Flowerz Floodgate Entertainment Boston USA 91 Jan 2011 Social browser Flock 92 April 2011 MarketZero Austin Texas USA 92 March 2012 Draw Something OMGPop 180 million 93 94 June 2012 Tomb Raider Tony Hawk Buzz Monkey Oregon USA 95 Sept 2012 Lucky Train A Bit Lucky 20 million 96 97 Nov 2012 Battlestone November Software 98 June 2013 Wizard of Oz Hit it Rich Slots Spooky Cool Labs 99 Jan 2014 CSR Racing Clumsy Ninja NaturalMotion 527 million Oxford United Kingdom 100 June 2015 Product Incubator SuperLabs 1 00 101 June 2016 Dragon Academy Team Chaos Austin Texas USA 102 103 March 2017 Solitaire FreeCell Pyramid Spider Solitaire Harpan LLC 42 5 million 104 Nov 2017 Casual card games Peak Games 100 million Turkey 105 May 2018 Merge games Gram Games 250 million United Kingdom Turkey 106 Dec 2018 Empires amp Puzzles Small Giant Games 560 million Finland 107 June 2020 Toy Blast Peak 1 8 billion Turkey 19 October 2020 Go Knots 3D Tangle Master 3D Rollic 180 million Turkey 108 March 2021 Echtra Games 21 1 million San Francisco CA USA 109 110 May 2021 Chartboost 250 million San Francisco CA USA 111 Business model EditZynga uses a free to play business model 112 Revenue is acquired via direct credit card payments and partner businesses 113 114 It sells in game virtual goods as people play its games supports in game advertising 115 and it has banner advertising around its game portals 116 In addition Zynga games are linked to offers from several partners Players can choose to accept credit card offers take surveys or buy services from Zynga s partners in order to obtain game credits Players may also purchase game credits directly from Zynga 113 In the game players can purchase the points for a fee In March 2010 Zynga started selling pre paid cards in the US for virtual currency 117 In March 2012 Zynga launched a separate social gaming platform which included publishing other developers to the Zynga com platform Early third party developers included Row Sham Bow Inc and Mobscience 118 In June 2012 Zynga started running Facebook advertisements and sponsored stories on its website The revenue was split between Facebook and Zynga 119 Hasbro partnership Edit In February 2012 it was announced that Zynga and Hasbro had partnered to create products based on Zynga properties and brands 120 In October 2012 Zynga and Hasbro launched eight face to face games resulting from their collaboration FarmVille Hungry Hungry Herd and Animal Games CityVille Monopoly and Skies Words With Friends Classic Luxe To Go and Draw Something 121 The Hasbro games included ties to Zynga Web and mobile games such as in game currency that players can use in the digital versions of CityVille and FarmVille 121 Customer acquisition Edit The company initially relied on free distribution of its product to users and later began spending money on marketing 122 better source needed In 2017 developing a paid user base took priority over a new user acquisition According to one analyst Zynga can either fund the creation of new games to attract new users or it can buy smaller game studios with new games which will bring in new customers 123 Platinum Purchase Program Edit In September 2010 Gawker reported that Zynga had set up a Platinum Purchase Program a private club for their top spenders allowing members to purchase virtual currency at favorable rates 124 Despite some bad publicity the program was considered a sound core business principle 125 The program shut down on October 31 2014 Viability Edit Some journalists questioned the viability of Zynga s business model Ray Valdes questioned the long term prospects for Zynga saying that it would be difficult for the company to make new titles to replace old ones whose novelty is fading 23 Tom Bollich a former Zynga investor said that it is impossible to make a cheap viral game and that retaining customers is difficult 126 In an October 2011 article in The Wall Street Journal Ben Levisohn said that Zynga has issues that could limit its upside such as its dependence on Facebook and its reliance on a small percentage of users and a small number of games for most of its revenue 127 In July 2012 after announcing disappointing second quarter results some analysts speculated that the sale of virtual items may not be a long term viable business model 128 Analyst Richard Greenfield downgraded Zynga from buy to neutral 128 In 2012 Zynga took steps to turn its business around which included introducing new Web mobile and multiplayer games and developing a gambling game to be introduced outside the U S 129 130 The company worked to increase advertising revenues which were up to 45 percent in Q2 2012 compared to the previous quarter and increased to 170 percent year over year 131 In game sign up Edit Through 2009 Zynga let players earn in game rewards for signing up for credit cards or for a video rental membership In November 2009 the company removed all lead generating ads relying instead on revenue generated by the 1 3 percent of players that pay for in game items Since then it began re introducing the ads back in but with controls to monitor the kinds of ads that appear 113 In early November 2009 it was estimated that about one third of Zynga s revenue came from companies that provide legitimate commercial offers such as trading Netflix memberships and marketing surveys for in game cash 132 Because of criticism and complaints that some ads were scams on November 2 2009 former CEO Mark Pincus said that Tatto Media a major offer provider that enrolled users into recurring cell phone subscriptions and the worst of the lead generator scam had already been removed from Zynga and was banned in addition to requiring providers to filter and police offers before posting to their networks 133 Corporate culture Edit Zynga HQ In 2011 Zynga started to move employees to new headquarters located in San Francisco s South of Market district 134 Zynga s headquarters nicknamed The Dog House 135 features a coffee shop gaming arcade gym basketball court and wellness center 136 At its San Francisco headquarters Zynga Founder Pincus s goal was to create a playful gaming environment that evokes a fantasy land 135 Zynga employees also referred to as Zyngites enjoy perks such as free gourmet meals access to an in house nutritionist and personal training 137 Zynga operates as a meritocracy in which employees are encouraged to be and are compensated for being great entrepreneurs The company works hard to be a flat organization Pincus stated that Zynga is searching for leaders and they encourage employees to break the rules The company expects workers to fix what they are unhappy with thus making the workplace better for everyone 138 Pincus stated that Zynga is building a house that we want to live in He meets with new hires about every two weeks and speaks with them for about 90 minutes in an open question and answer format He discusses the company s values and he encourages the new employees to challenge those values 138 Women at Zynga launched in 2011 is an employee led resource group that focuses on empowering women to succeed and become leaders in their careers and communities especially within the tech space According to Stephanie Hess VP of Communications at Zynga who also leads Women at Zynga the group strives to attract hire and retain top female talent 139 Women at Zynga also organizes events of special interest to women 140 141 The Christian Science Monitor recognized the company s efforts to use a storytelling model to recognize the diversity of women employees 142 Zynga has a family first atmosphere and is kid friendly for child visitors The company has seasonal events such as a Halloween party to which employees bring their children Employees feel supported professionally as well as personally The company believes that allowing employees to be present in all parts of their life will lead to more productivity in the workplace and beyond Zynga also encourages flexibility and supports employees personal growth 141 The company also supports employees with infertility issues 143 Zynga offers mothers 26 weeks of paid maternity leave and fathers partners can take 12 weeks of fully paid parental leave The company also offers free on site gym and fitness classes free breakfast and lunch each day a shuttle service to the Bay Area Rapid Transit and CalTrain in San Francisco The company also has relaxation lounges and arcade and console games dry cleaning services on site and indoor bicycle parking Each of the different locations offer different benefits to a certain extent In general the company is highly dog friendly where Every day is bring your dog to work day Employees who own dogs can receive treats for them pet insurance and a dog park on the roof 144 There is also a Take as much time off as you need policy 145 The Blue Bottle Cafe offers free specialty coffee served by baristas 146 Zynga s culinary program is based on friends cooking for friends including the menu planning and cooking process 147 Prior to the company s 2011 IPO when Pincus was still CEO Zynga s corporate culture received some negative media attention for renegotiating the equity packages of four senior employees 148 Those employees were required to either give up part of their non vested stock or be fired 149 Although a San Francisco employment lawyer said in The Wall Street Journal that Zynga s actions would violate the implied covenant of good faith and fair dealing no court has ruled on the issue since it has been rare for companies to demand non vested stock as a condition of continued employment 149 Pincus later explained that Zynga wanted to find them another position at the company versus just parting ways They had the option to leave and have a package as happened with some other leaders but we in addition to that offered them other positions at the company that came with different forward compensation 148 In November 2011 The New York Times reported that Zynga operates like a federation of city states with each of its games such as FarmVille and CityVille run by autonomous teams This culture reportedly fostered fierce internal competition and caused some employees to complain about long hours and stressful deadlines 150 Two former senior Zynga employees quoted anonymously by the Times speculated that Zynga s corporate culture caused the company to lose a bid to acquire mobile game company PopCap and nearly derailed its acquisition of MyMiniLife which later developed the technology that is the basis for FarmVille At least one Zynga employee said he planned to cash out and leave Zynga after the IPO 150 When asked about the criticisms Zynga had received for its workplace environment Pincus said the company strives to be a meritocracy 150 with a culture of leveling up through promotions Pincus s management philosophy is to turn people into CEOs encouraging employees to identify and fully own something really meaningful to the company 151 The CEO s philosophy is part of the Zynga meritocracy in which employees are rewarded for results Pincus told The New York Times The only way people will have the trust to give their all to their job is if they feel like their contribution is recognized and valued And if they see somebody else higher above them just because of a good resume or they see somebody else promoted who they don t think deserves it you re done 151 In February 2013 Chief Game Designer Brian Reynolds discussed company culture positively in a post for VentureBeat at the time of his exit from Zynga saying the capability to absorb and adapt to change quickly is one of the great strengths of Zynga s culture the true meaning of the motto and occasional battle cry Zynga Speed among other comments 152 In 2017 Zynga donated a large sum to the University of Southern California to support the study of social mobile games inclusive game production and advancing diversity in the industry 153 Recognition Edit In 2017 Entrepreneur magazine recognized Zynga as one of 11 companies which offer benefits to employees with fertility issues 154 Huffington Post recognized Women at Zynga as a group that embodies the company s commitment to gender diversity 155 Zynga org EditMain article Zynga org In 2009 Zynga started a nonprofit organization Zynga org in charge of incorporating charitable contributions into its games such as FarmVille As of 2015 Zynga org efforts have raised 20 million for international humanitarian relief efforts and philanthropic initiatives 156 Relationship with Facebook EditOn July 18 2011 Zynga filed an addendum to its Form S 1 detailing its relationship with Facebook including the 2010 five year agreement to use Facebook credits exclusively 157 158 On October 11 2011 Zynga announced plans to create their own platform on which users can play the company s games It was Zynga s first major step away from the social media giant 159 At one point during 2011 Zynga made up 19 percent of Facebook s revenue partly because of the special mutually beneficial relationship between the two companies 160 In November 2012 Facebook ended its special agreement with Zynga Effective March 31 2013 Zynga was bound by the standard Facebook Platform policies 161 In May 2017 Zynga launched Words with Friends on Facebook s newly launched platform Instant Games on Facebook s Messenger instant messaging app 162 Owned studios EditHeadquarters Edit In the fall of 2010 Zynga signed a rental agreement for 270 000 square feet 25 000 m2 of office space at the site of former Sega offices 163 In 2012 the company purchased the entire building with about 407 000 square feet of total space for 228 million The building was reported to be worth about 500 million in 2016 164 165 Active studios Edit Name Description Date Acquired established FootnoteNaturalMotion offices in Brighton and London Acquired Boss Alien in 2014 when Zynga bought NaturalMotion for a company record of 527 million NaturalMotion had purchased Boss Alien in the summer of 2012 2014 166 167 168 Zynga Chicago Zynga acquired Spooky Cool Labs June 2013 169 Zynga ATX Formerly MarketZero April 2011 170 Zynga Austin Formerly Challenge Games June 2010 171 Zynga Eugene Formerly Buzz Monkey Software June 2012 172 Zynga India Bangalore India February 2010 173 Zynga Ireland 2011 174 Zynga Toronto Formerly Five Mobile July 2011 175 Zynga Turkey Zynga acquired Peak Games casual card portfolio in 2017 November 2017 176 Zynga San DiegoFormer studios Edit Name Description Date Acquired Established Date Closed FootnotesOMGPop Draw Something creators March 2012 June 2013 177 178 Floodgage Entertainment March 2011 October 2012 179 180 Wild Needle A casual games company that makes games which appeal to women girls May 2012 181 Zynga with Friends Formerly Newtoy Inc based in McKinney Texas November 2010 June 2013 182 183 184 Zynga Boston Formerly Conduit Labs August 2010 October 2012 180 Zynga China Formerly XPD Media based in Beijing May 2010 February 2015 185 186 Zynga Dallas Formerly Bonfire Studios October 2010 June 2013 187 183 Zynga Germany Formerly Dextrose AG based in Frankfurt September 2010 188 Zynga East Based in Baltimore Maryland May 2009 February 2013 189 Zynga Japan Formerly Unoh Games based in Tokyo August 2010 January 2013 190 191 Zynga Los Angeles February 2010 June 2013 192 193 194 Zynga New York Formerly Area Code January 2011 June 2013 192 193 Page 44 Studios September 2011 195 Zynga Seattle October 2010 January 2014 196 197 Rising Tide Games September 2015 198 Zindagi Games February 2016 199 NaturalMotion Oxford January 2014 October 2017 168 Reception and controversies EditThis article s Criticism or Controversy section may compromise the article s neutral point of view of the subject Please integrate the section s contents into the article as a whole or rewrite the material May 2013 Spam concerns Edit Many of Zynga s games involve players posting messages to non players often for in game benefits Many non players have notably complained about such communications created by those games that appear to them as spammy Peter Jamison described Zynga s communications as a deluge of unwanted gifts or requests for neighborly help 126 Facebook groups created to express displeasure regarding overexposure of Zynga s games attracted millions of members 113 As a result of this Facebook modified their application developers policy to prevent applications from sending messages to news feeds of friends or submitting updates to the notifications bar 200 201 Kotaku attributed the removal of Facebook notifications to a decline of users of Zynga games in April and May 2010 202 Intellectual property infringement Edit Zynga has been accused several times of copying game concepts of popular games by competing developers 203 204 The launch of Mafia Wars sparked a lawsuit from the makers of Mob Wars 205 An attorney for Psycho Monkey the creators of Mob Wars said that in making Mafia Wars Zynga copied virtually every important aspect of the game 206 The suit was settled out of court for 7 9 million 207 An Ars Technica column said that Zynga s Cafe World and Playfish s Restaurant City were nearly identical Cafe World was released six months after Restaurant City Its gameplay design graphics avatars and even in game items are almost identical to the ones in Restaurant City 208 In addition journalists have remarked that Zynga s FarmVille is similar to Farm Town another Zynga game with Peter Jamison calling it uncannily similar 126 206 In September 2010 SF Weekly reported that an employee recalled Mark Pincus advising him to copy what Zynga s competitors do and do it until you get their numbers 126 NimbleBit founder Ian Marsh has accused Zynga of copying its award winning Tiny Tower game to create Dream Heights 209 210 Within a week Buffalo Studios alleged that its game Bingo Blitz was copied by Zynga in making Zynga Bingo 211 Pincus responded by saying that tower building games have existed since SimTower 1994 and that Zynga uses mechanics and ideas developed throughout the history of video games to create the best in market games He added that Bingo Blitz has similarities to the discontinued Zynga game Poker Blitz 212 In response Marsh argued that other tower games like SimTower and Tower Bloxx are substantially different from Tiny Tower and Dream Heights and that Zynga copied Tiny Tower s core gameplay mechanics and rules and tutorial steps 213 Inside Social Games writer Pete Davison said that although Zynga s The Ville is not a complete clone of The Sims Social it was very similar 214 Zynga founder Mark Pincus has dismissed the criticisms saying that competing video game makers have always released similar titles for each genre of game 113 The managing director of Lightspeed Venture Partners Jeremy Liew said that creating similar competing games has always been part of the game industry 206 Following Zynga s January 2012 release of Hidden Chronicles Paul Tassi of Forbes wrote that Zynga refuses to innovate in any way and is merely a follower when it comes to ideas and game design 215 In September 2009 Zynga was threatened with legal action by Nissan for using their trademarks in the game Street Racing Zynga subsequently renamed and changed the thumbnail images of all cars that were branded Nissan and Infiniti to Sindats and Fujis with the thumbnails changed 216 At the time they also renamed and redesigned automobiles depicted as being made by GM Ferrari Lamborghini Saab and others In September 2009 Zynga initiated trade secrets lawsuits against Playdom and 22 other rivals 217 including Green Patch which Playdom acquired in November 2009 These lawsuits were finally settled in November 2010 218 In October 2010 Zynga was criticized on Hacker News 219 and other social media sites for having filed a patent application 220 relating to the ability to purchase virtual currency for cash on gambling and other gaming sites Commentators said that significant prior art exists for the concept 221 In January 2011 Techdirt reported that Zynga sent a cease and desist letter to Blingville alleging trademark infringement for its use of the letters ville in the name of a proposed Facebook game Blingville filed a suit for declaratory judgment that it did not infringe on a Zynga trademark 222 As reported in Gamasutra Jay Monahan of Zynga responded by saying that Blingville s use of the name BlingVille is an obvious attempt to capitalize on the fame and goodwill associated with Zynga s family of ville games which includes FarmVille and CityVille 223 In November 2011 Inside Mobile Apps wrote that Zynga s lawyers demanded that mobile game developer Latman Interactive abandon its trademark registration for the game Quackville 224 Night Owl Games has also filed a lawsuit for declaratory judgment that its game Dungeonville does not infringe any Zynga trademarks after Zynga protested Night Owl s registration of the Dungeonville trademark 225 In May 2012 Zynga sued Kobojo for trademark infringement for calling one of its games PyramidVille 226 227 In October that year Zynga and Kobojo settled the suit with neither party making any payment as part of the settlement 228 On May 20 2011 it was reported that The Learning Company owners of The Oregon Trail trademark filed a trademark infringement suit against Zynga which was planning an Oregon Trail expansion to FrontierVille 229 The Learning Company had previously contacted Zynga about an Oregon Trail game on Facebook but Zynga declined 230 On May 24 Games com writer Brandy Shaul wrote that Zynga was dropping the Oregon Trail name and soliciting new names for the expansion 231 The name of the expansion became Pioneer Trail In March 2015 Zynga announced it was closing six games including Pioneer Trail 232 In August 2012 Electronic Arts EA sued Zynga for copyright infringement alleging that Zynga s The Ville copied expressive elements of EA s The Sims Social 233 Zynga s counsel responded by alleging that EA s SimCity Social bears an uncanny resemblance to Zynga s CityVille 233 The litigants settled their suit in February 2013 234 235 The agreement stipulated that each side would bear its own legal costs and drop the allegations 236 On October 14 2012 Zynga filed a lawsuit against a former general manager Alan Patmore for allegedly misappropriating trade secrets The suit claimed Patmore misappropriated trade secrets and was in breach of contract 237 The suit was settled in September 2013 238 Insider trading allegations Edit In July 2012 a class action lawsuit was filed against Zynga alleging that Mark Pincus and some other insiders were allowed to sell shares before disappointing Q2 results were revealed 239 240 The lawsuit was settled in August 2015 for 23 million 241 In March 2015 a district judge ruled that plaintiffs can pursue a lawsuit against Zynga on claims executives inflated the company s value prior to its 2011 initial public offering by concealing weaknesses in its R amp D pipeline of new games numbers of users and their purchasing patterns and other key metrics 242 Other legal issues Edit In late May 2010 the Norwegian Consumer Council filed a complaint to the Data Inspectorate regarding breaches of the Data Protection Act 243 In August 2011 the Data Inspectorate concluded that Facebook is not under Norwegian jurisdiction since the company is established in Ireland and not in Norway The complaint was therefore forwarded to the Irish commissioner of data protection 244 In August 2010 the San Francisco city attorney s office complained about the firm s guerrilla marketing campaign for its Mafia Wars game that pasted fake money on city sidewalks calling it vandalism 245 Davis Elen Advertising took responsibility for the ad campaign and agreed to pay the city of San Francisco 45 000 in fines for illegal marketing tactics 246 247 Data breach Edit In September 2019 a Pakistani hacker that goes by the name Gnosticplayers claimed to have hacked into Zynga s database of Words with Friends players and gained access to the 218 million accounts registered there While Zynga affirmed the hack and that the information revealed included names emails Login IDs hashed and salted passwords SHA 1 password reset tokens Zynga account IDs and connections to Facebook and other social media services they did not state how many accounts were affected but would contact those players with affected accounts The data breach tracking website Have I Been Pwned affirmed in December 2019 that more than 173 million accounts were affected 248 249 250 Mobile games EditGames Facebook Mobile PlatformBoggle With Friends No YesChess With Friends No YesClumsy Ninja No YesCSR Racing No YesCSR Racing 2 No YesCSR Racing Classics No YesCrazy Cake Swap No YesCrazy Kitchen No YesCrosswords With Friends No YesDawn of Titans No YesDraw Something No YesDrop 7 No YesEmpires amp Allies No YesFarmville Yes NoFarmville 2 Yes NoFarmville 2 Country Escape No YesFarmville 2 Tropic Escape Yes YesFarmville 3 Animals No YesFarmville Harvest Swap Yes YesFarmville Tropic Escape No YesGems With Friends No YesHanging With Friends No YesHarry Potter Puzzles amp Spells No YesHit It Rich Casino Slots Yes YesMatching With Friends No YesPrincess Bride Slots Yes YesSpeed Guess Something No YesSpin It Rich Yes YesWhat s the Phrase No YesWilly Wonka Slots Yes YesWizard of Oz Magic Match Yes YesWizard of Oz Slots Yes YesWord Streak With Friends Formerly Scramble With Friends Yes YesWords With Friends Yes YesWords With Friends 2 No YesWords On Tour No YesYummy Gummy No YesZynga Poker Yes YesZynga Poker Classic No YesBoard games EditIn 2012 Zynga in conjunction with Hasbro released several physical board games based on the various properties in the Zynga game library These games were released under the Hasbro imprint Hasbro Gaming As of 2012 Zynga s list of available games includes board game versions of Draw Something a CityVille edition of Monopoly Words with Friends and several kids Animal Games based on FarmVille 251 252 Notes Edit Zynga was originally incorporated as Presidio Media in April 2007 The company s name was changed to Zynga in July 2007 2 References Edit a b Zynga Form S 1 Filing Date Jul 1 2011 secdatabase com Retrieved Apr 28 2018 a b c d Takahashi Dean December 12 2011 How Zynga grew from gaming outcast to 9 billion social game powerhouse VentureBeat Retrieved December 31 2011 a b Zynga Fact Sheet Company zynga com Archived from the original on 2012 09 02 Retrieved 2012 11 19 US SEC Form 10 K Zynga Inc U S Securities and Exchange Commission Retrieved July 26 2021 Zynga Games MAU statista com June 1 2017 Zynga Form 10 K Annual Report Filing Date Feb 20 2018 PDF secdatabase com Retrieved Apr 28 2018 About Zynga Company Zynga com Zynga Retrieved 10 July 2012 Zynga offering sneak peek at next gen games Big Viking Games was more the best than Zynga ABC7 O Neill Nick 22 June 2009 Zynga Launches FarmVille Does It Look Familiar AllFacebook Retrieved 8 January 2013 Lien Tracey 5 September 2012 FarmVille 2 represents the next generation of social games says Zynga Polygon Retrieved 8 January 2013 Zynga picks Unity Technologies to provide ads across its games GamesBeat venturebeat com Retrieved 2018 02 12 Everything You Need to Know About Words With Friends 2 Time Retrieved 2018 02 12 Zynga reports one of its best revenue quarters in years as mobile growth takes off GamesBeat venturebeat com Retrieved 2018 02 12 Inc Zynga Under the Hood with Zynga s CSR Racing 2 AR Mode GlobeNewswire News Room Retrieved 2018 02 12 a b Zynga IPO Goes SplatVille What Went Wrong Forbes Zynga Form S 1 A Filing Date Dec 15 2011 PDF secdatabase com Retrieved Apr 28 2018 Zynga Form 424B4 Filing Date Dec 16 2011 PDF secdatabase com Retrieved Apr 28 2018 Pepitone Julianne Zynga shares close below IPO price CNNMoney Retrieved 2018 02 12 a b Zynga to Buy Toy Blast Maker Peak for 1 8 Billion TheStreet com Retrieved 2020 06 02 Grubb Jeff 17 February 2021 Star Wars Hunters is a new Zynga game coming to Switch VentureBeat Retrieved 20 February 2021 Reuters 2011 12 11 Meet Mark Pincus The Competitive Control Freak Leading Zynga To IPO Huffington Post Retrieved 2018 02 12 The Rise of Zynga The Start Up Story Of Mark Pincus Great Business Ideas Start Ups And Entrepreneurs 2013 04 04 Retrieved 2018 02 12 a b Shambora Jessica December 2 2009 Zynga suddenly is everywhere What gives Fortune Archived from the original on June 7 2011 Retrieved April 20 2011 Zynga is named after Pincus s deceased American Bulldog Zinga The American Bulldog gives you Chips Texas Hold em Poker Facebook Page Zynga January 11 2011 Retrieved April 20 2011 Zynga is named after our founder s American Bulldog Zinga Burns Kelli S 2017 03 20 Social Media A Reference Handbook A Reference Handbook ABC CLIO ISBN 9781440843563 Mack Christopher April 30 2009 Zynga Making 100 Million Year Inside Social Games Graft Kris Interview Brian Reynolds Leaves Big Huge Now Zynga East Chief Designer www gamasutra com Retrieved 2019 12 03 How Zynga grew from gaming outcast to 9 billion social game powerhouse VentureBeat 2011 12 12 Retrieved 2020 06 01 Sun By Scott Dance The Baltimore Zynga closes Timonium video game studio in broader consolidation baltimoresun com Retrieved 2020 06 01 Zynga buys virtual home startup MyMiniLife Venture Beat August 7 2009 Kincaid Jason Zynga To Launch Smash Hit FarmVille On FarmVille com TechCrunch Retrieved 2018 02 12 Chiang Oliver FarmVille Players Down 25 Since Peak Now Below 60 Million Forbes Retrieved 2018 02 12 Facebook and Zynga Enter Into Long Term Relationship Facebook Retrieved March 9 2011 CityVille Is Now Bigger than FarmVille Mashable com 2010 12 24 Retrieved on July 9 2011 CityVille Dethrones FarmVille As Biggest Game on Facebook What s Next For Zynga SocialTimes com 2010 12 24 Retrieved on July 9 2011 FORM S 1 REGISTRATION STATEMENT U S Securities and Exchange Commission Website July 1 2011 Retrieved September 23 2011 Chang Alexandra 26 June 2012 Zynga Unleashes New Games and Its Own With Friends Social Network Wired Retrieved 8 August 2012 King Rachel 26 June 2012 Zynga API puts spotlight on developers infrastructure ZDNet Retrieved 8 August 2012 Marlowe Chris 26 June 2012 Zynga powers up social gaming network mobile and more DigitalMediaWire Retrieved 8 August 2012 a b Thomas Owen 24 October 2012 Zynga Is Launching Online Gambling Next Year Business Insider Retrieved 8 January 2013 MacMillan Douglas 25 October 2012 Zynga Rises as Game Maker Announces Buyback Gambling Deal BloombergBusinessweek Retrieved 9 January 2013 Segall Laurie 25 October 2012 Zynga surges on higher sales casino gaming plans CNNMoney Retrieved 8 January 2013 Zynga Form 8 K Current Report Filing Date Jun 4 2013 secdatabase com Retrieved Apr 28 2018 Zynga to lay off 18 of workers reportedly close Dallas office Dallas Business Journal Retrieved 2013 06 03 Zynga Reaps What They ve Digitally Sown Forbes After Losing Nearly Half Its Users In A Year Investors Dock Zynga s Valuation By 400 Million TechCrunch Retrieved 2019 08 01 Zynga Form 8 K Current Report Filing Date Jul 25 2013 PDF secdatabase com Retrieved Apr 28 2018 Zynga Won t Pursue Real Money Gaming License In The U S Shares Drop 13 In After Hours Graser Marc 2013 07 01 Don Mattrick Leaves Microsoft s Xbox for Zynga Variety Retrieved 2018 02 12 McWhertor Michael 2013 07 25 How Don Mattrick plans to turn Zynga around Polygon Retrieved 2018 02 12 In Major Hire Zynga Confirms Xbox Head Don Mattrick as New CEO Taking Over From Mark Pincus All Things D 2013 07 01 Xbox Exec Don Mattrick Replaces Mark Pincus as Zynga CEO WIRED Retrieved 2018 02 12 Zynga announces 527M purchase layoffs USA Today The Associated Press Retrieved 30 January 2014 2014 Biz Break Zynga lays off hundreds of workers buys NaturalMotion as revenues sink The Mercury News 2014 01 30 Retrieved 2018 02 12 Zynga Founder Mark Pincus Just Stepped Down From His Day To Day Role Business Insider Retrieved 2018 02 12 So how s Zynga doing with Don Mattrick in charge Eurogamer net 24 April 2014 Retrieved 14 August 2015 Inc Zynga April 23 2014 Zynga Announces First Quarter 2014 Financial Results GlobeNewswire News Room Orlando Sentinel 2 July 2014 Gaming company Zynga signs lease in Maitland OrlandoSentinel com Retrieved 14 August 2015 Santana Marco Zynga to close Orlando area office OrlandoSentinel com Retrieved 2018 02 12 Zynga CEO Mattrick leaves abruptly replaced by founder Pincus CNET Retrieved 2017 12 04 Meet Frank Gibeau Zynga s new CEO GamesBeat venturebeat com Retrieved 2017 12 04 Needleman Sarah E 2016 03 02 Zynga CEO Mark Pincus to Step Down The Wall Street Journal ISSN 0099 9660 Retrieved 2017 12 04 Zynga closes 2017 with strong poker and Words With Friends 2 revenues VentureBeat 2018 02 07 Retrieved 2018 03 27 equities com Zynga Inc ZNGA Moves Higher on Volume Spike for January 03 Equities com Retrieved 2018 02 12 Zynga games MAU 2017 Statistic Statista Retrieved 2018 02 12 Wilson Kelvin 2018 01 03 Digging Up the Facts on Zynga Inc ZNGA StockNewsJournal Retrieved 2018 02 12 Koetsier John Zynga Acquires 1 Person App Startup For 42 5M Forbes Retrieved 2018 02 12 Stone Brad January 15 2008 More Than Games a Net to Snare Social Networkers The New York Times Zynga Completes 29 Million Round Led by Kleiner Perkins and IVP Foundry Group 2008 07 23 Retrieved 2018 02 19 Zynga has raised 845M in three rounds over four years GamesBeat venturebeat com Retrieved 2018 02 19 Don Reisinger CNET Zynga files for IPO Jul 1 2011 Retrieved Jul 1 2011 Douglas MacMillan 2012 02 03T21 14 47Z 2012 02 03 Zynga Surges for Second Day After Facebook IPO Filing San Francisco Mover Bloomberg Retrieved 2013 09 07 King Digital IPO Crushed In First Day Of Trading Can It Avoid The Fate Of Zynga International Business Times 2014 03 26 Retrieved 2018 02 19 Noonan Keith Why Zynga Stock Gained 55 6 in 2017 The Motley Fool Retrieved 2018 02 19 Social Game Developer Zynga Raises 29 Million Series B Acquires YoVille Retrieved 2018 03 12 Wauters Robin Zynga Buys Social Gaming Startup Serious Business TechCrunch Retrieved 2018 03 12 New LA studio for fast growing Zynga MCV Retrieved 2018 03 12 Zynga Opens New Office in Bangalore India Retrieved 2018 03 12 a b c d Chiang Oliver FarmVille Maker Zynga Acquires iPhone Developer Behind Mobile FarmVille Clone Forbes Retrieved 2018 03 12 a b Rao Leena Zynga Continues International Expansion Buys German Game Engine Developer Dextrose AG TechCrunch Retrieved 2018 03 12 Tsotsis Alexia Zynga Confirms Unoh Acquisition TechCrunch Retrieved 2018 03 12 Gaming legend Brian Reynolds on how FrontierVille might change Zynga VentureBeat 2010 10 19 Retrieved 2018 03 12 Sentementes Gus Spotted Zynga s chief game designer in natural habitat baltimoresun com Retrieved 2018 03 12 FrontierVille Zynga brings its newest Ville VatorNews 2010 06 09 Retrieved 2018 03 12 Zynga buys Cambridge based Conduit Labs Here s the backstory Boston com Retrieved 2018 03 12 Zynga Brings Words With Friends To Android Still Waiting On Farmville PCWorld Retrieved 2018 03 12 Castillo Michelle Zynga Hopes To Take Over the Mobile Gaming World Time ISSN 0040 781X Retrieved 2018 03 12 Zynga buys Newtoy studio rebranded as Zynga With Friends Engadget Retrieved 2018 03 12 Arrington Michael Zynga To Acquire Flock The Social Browser That You Never Used TechCrunch Retrieved 2018 03 12 Rao Leena Zynga Acquires Social Game Developer Area Code Launches New York Office TechCrunch Retrieved 2018 03 12 Rao Leena Zynga Adds Team From Mobile And Video Game Developer Floodgate Entertainment TechCrunch Retrieved 2018 03 12 a b Zynga Hires Team From Poker Industry Service Provider MarketZero Retrieved 2018 03 12 Zynga buys OMGPOP games company for 200 million source Reuters 21 March 2012 Retrieved 2018 03 12 Thier Dave Zynga Purchases Draw Something Makers OMGPOP for 180 Million Forbes Retrieved 2018 03 12 Cutler Kim Mai Zynga Adds 50 People Through Talent Acquisition of Video Game Maker Buzz Monkey TechCrunch Retrieved 2018 03 12 Zynga to acquire A Bit Lucky to roll out more complex games Reuters 17 September 2012 Retrieved 2018 03 12 Zynga paid more than 20 million for A Bit Lucky report GamesIndustry biz Retrieved 2018 03 12 Ha Anthony Zynga Announces Acquisition Of November Software To Build Mid Core Game Battlestone TechCrunch Retrieved 2018 03 12 Cutler Kim Mai Zynga Acquires Spooky Cool Labs To Boost Its Social Casino Push TechCrunch Retrieved 2018 03 12 Cutler Kim Mai Zynga Buys NaturalMotion For 527M Signaling A New Tack For The Gaming Giant TechCrunch Retrieved 2018 03 12 Zynga Acquires Mark Pincus s Incubator Superlabs Recode Retrieved 2018 03 12 Takahashi Dean 2016 06 02 Zynga doubles down on its social casino game talent VentureBeat Retrieved 2020 05 11 Gallaga Omar 2016 07 12 Zynga picks up Team Chaos and PlayStudios co founder for casino games Statesman Retrieved 2020 05 11 Koetsier John Zynga Acquires 1 Person App Startup For 42 5M Forbes Retrieved 2018 03 12 Win win Peak Games sells its casual card game portfolio to Zynga for 100 million pocketgamer biz Retrieved 2018 03 12 Zynga Acquires Leading Global Mobile Game Developer Gram Games Team Behind Hit Titles Merge Dragons and 1010 businesswire com Retrieved 2019 04 12 Zynga to acquire Small Giant Games the maker of Empires amp Puzzles for 700M TechCrunch Retrieved 2018 12 21 Zynga completes its acquisition of hyper casual game maker Rollic TechCrunch Retrieved 2020 10 05 Sinclair Brendan March 3 2021 Zynga acquires Echtra Games GamesIndustry biz Retrieved March 3 2021 US SEC Zynga Form 10 Q Quarterly report for quarter ending March 31 2021 U S Securities and Exchange Commission 2021 05 06 Zynga Enters Agreement to Acquire Chartboost Zynga 2021 05 05 Zynga Needs To Make Changes In Its Business Model Seeking Alpha 2 May 2016 Retrieved 4 April 2018 a b c d e Doug Gross February 23 2010 The Facebook games that millions love and hate CNN Retrieved April 3 2010 Miguel Helft July 24 2010 Will Zynga Become the Google of Games The New York Times Retrieved July 24 2010 In addition Zynga s 520 million in financing includes a recent infusion of 300 million through two roughly equal investments from Softbank and Google according to people briefed on the investments who spoke on condition of anonymity because they were not authorized to discuss Zynga s finances publicly Google and Zynga are also in the early stages of exploring a collaboration these people said Zynga and Google declined to comment or confirm a Google investment Slutsky Irina Zynga Announces CityVille Integration With Kung Fu Panda 2 Advertising Age Zynga Business Model Explained Seattle pi 21 March 2013 Retrieved 4 April 2018 Eldon Eric 2010 Zynga s Pre Paid Virtual Currency Cards Have Expanded to More than 12 800 US Stores Insidesocialgames com retrieved April 5 2010 Zynga launches separate social gaming platform still likes Facebook LA Times Constine Josh 2012 06 22 Facebook Ads and Sponsored Stories Are Now Running On Zynga com Previewing A FB Ad Network TechCrunch Retrieved 2013 09 07 Warren Christina February 9 2012 FarmVille Toys Are Coming Zynga and Hasbro Sign Licensing Deal Mashable a b Thompson Mike 25 September 2012 Apphome Hasbro s Zynga branded merchandise coming to stores next week Inside Social Games Retrieved 31 October 2012 Campbell Colin 22 January 2012 How Much is Zynga Paying for New Gamers IGN Retrieved 4 April 2018 Severin Karol 8 November 2017 Quick Take Zynga s Q3 results and acquisition of Peak Games s Card Game Studio MIDIA Retrieved 4 April 2018 Tate Ryan The Secret Dealer for Farmville Addicts Gawker Retrieved 2018 04 09 Fields Tim Cotton Brandon 2014 01 22 Mobile amp Social Game Design Monetization Methods and Mechanics Second Edition CRC Press ISBN 9781466598690 a b c d Jamison Peter September 8 2010 FarmVillains SF Weekly Retrieved September 8 2010 Levisohn Ben October 29 2011 Two IPOs Beckon Investors The Wall Street Journal p B 9 a b Streitfeld David 25 July 2012 The News Isn t Good for Zynga Maker of FarmVille The New York Times Retrieved 21 August 2012 Geron Tomio 25 July 2012 Why Zynga s Earnings Missed And What It Plans In Response Forbes Retrieved 21 August 2012 Raice Shayndi 5 August 2012 Zynga s Rocky Shift to Mobile The Wall Street Journal Retrieved 21 August 2012 Delo Cotton 25 July 2012 Zynga Turns In Lackluster Quarter But Points to Growing Ad Business Ad Age Retrieved 21 August 2012 Arrington Michael November 2 2009 Scamville Zynga Says 1 3 of Revenue Comes from Lead Gen and Other Offers TechCrunch Retrieved November 4 2009 Arrington Michael November 2 2009 Zynga Takes Steps to Remove Scams from Games TechCrunch Retrieved November 4 2009 Zynga Headquarters Moving Expanding In San Francisco Gamasutra com Retrieved 2012 11 19 a b Graham Jefferson March 28 2012 Zynga s new headquarters is like a playful fantasy land USA Today Hintz Zambrano Katie April 13 2012 Zynga s Stylish Power Players Give Us A Tour Of Their Extra Fun Office Refinery29 Mangalindan JP April 13 2012 What it s really like to work at Zynga Fortune a b Writer BARBARA ORTUTAY AP Technology CEO Interview Zynga s Mark Pincus unleashed sandiegouniontribune com Retrieved 2018 03 20 Zynga Where Women Thrive In Silicon Valley Retrieved 2018 03 20 Women at Zynga amp Demystifying Boards Johanne Bouchard Johanne Bouchard 2016 02 09 Retrieved 2018 03 20 a b This VP Perfectly Sums Up How Moms Slay When It Comes To Multitasking Retrieved 2018 03 20 Data didn t change tech s frat boy culture Will storytelling Christian Science Monitor 2017 03 22 ISSN 0882 7729 Retrieved 2018 03 20 Roepe Lisa Rabasca How To Talk With Your Manager About Taking Leave For Infertility Treatments Forbes Retrieved 2018 03 20 These Corporate Perks Will Make You Want To Quit Your Job Retrieved 2018 03 20 Zynga Office Tour Women At Zynga Retrieved 2018 03 20 Zynga Office Tour Women At Zynga Retrieved 2018 03 20 Zynga Office Tour Women At Zynga Retrieved 2018 03 20 a b Raice Shayndi 17 January 2012 Zynga Chief Talks IPO Lessons Learned The Wall Street Journal Retrieved 13 July 2012 a b Raice Justin Scheck and Shayndi November 10 2011 Zynga Leans On Some Workers to Surrender Pre IPO Shares via www wsj com a b c Rusli Evelyn M November 27 2011 DealBook Zynga s Tough Culture Risks a Talent Drain The New York Times Retrieved November 28 2011 a b Bryant Adam 30 January 2010 Are You a C E O of Something The New York Times Retrieved 13 July 2012 Reynolds Brian 2013 02 01 Brian Reynolds on Zynga Games and the Future VentureBeat Retrieved 2013 02 03 Zynga partners with USC to support diversity and inclusive game production VentureBeat 2017 05 09 Retrieved 2018 03 20 Huhman Heather R 2017 04 24 Employees With Infertility Are Leaving How These 11 Companies Entice Them to Stay Entrepreneur Retrieved 2018 03 20 Network Ellevate 2017 06 27 Apple CEO Without More Women Hires US Will Lose Leadership In Tech Huffington Post Retrieved 2018 03 20 Investopedia 2015 06 09 Will Zynga s New Strategy Win Back Mobile Gamers Investopedia Retrieved 2018 02 11 Gobry Pascal Emmanuel July 19 2011 Facebook Basically Owns Zynga Business Insider Retrieved December 5 2011 Gannes Liz July 18 2011 Zynga and Facebook Exclusivity Goes Far Beyond Credits All Things Digital Dow Jones amp Company Retrieved December 5 2011 Zynga Unveils New Games and New Platform Project Z KeyNoodle 2011 10 11 Retrieved 2013 09 07 Facebook delivers deathblow to ad driven media models how publishers can fight back VentureBeat 2018 01 14 Retrieved 2018 04 15 Facebook and Zynga to end close relationship BBC News BBC 2012 11 30 Retrieved 22 December 2012 Zynga launches Words With Friends for Instant Games on Facebook Messenger VentureBeat 2017 05 02 Retrieved 2018 04 15 Rosoff Matt June 3 2011 Zynga s New Headquarters Will Have A Dog Run On The Roof Business Insider Inside Zynga Headquarters GamesIndustry biz Retrieved 2018 03 05 Zynga ditches plan to sell 500M headquarters The Real Deal New York 2016 07 16 Retrieved 2018 03 05 Purchese Robert 2014 01 31 Zynga buys CSR Clumsy Ninja dev NaturalMotion Eurogamer Retrieved 2018 03 05 Cutler Kim Mai Zynga Buys NaturalMotion For 527M Signaling A New Tack For The Gaming Giant TechCrunch Retrieved 2018 03 05 a b Zynga to close NaturalMotion Oxford office pocketgamer biz Retrieved 2018 03 05 Cutler Kim Mai Zynga Acquires Spooky Cool Labs To Boost Its Social Casino Push TechCrunch Retrieved 2018 03 05 Zynga buys MarketZero team 11th acquisition in 11 months VentureBeat 2011 04 05 Retrieved 2018 03 05 FrontierVille Zynga brings its newest Ville VatorNews 2010 06 09 Retrieved 2018 03 05 Zynga scoops up video game maker Buzz Monkey VentureBeat 2012 06 04 Retrieved 2018 03 05 Kincaid Jason Zynga Heads To India For First Office Abroad TechCrunch Retrieved 2018 03 05 O Carroll Lisa 2011 09 26 Twitter to open international headquarters in Dublin the Guardian Retrieved 2018 03 05 Zynga acquires Toronto mobile app studio Five Mobile Financial Post 2011 07 08 Retrieved 2018 03 05 Zynga Pays 100 Million for Turkish Mobile Card Game Assets Bloomberg com 2017 11 07 Retrieved 2018 03 05 Kumparak Greg Zynga Shuts Down OMGPOP One Year After Acquiring It For 200M TechCrunch Retrieved 2018 03 05 Monica Paul R La Remember FarmVille Zynga needs more friends CNNMoney Retrieved 2018 03 05 Zynga buys indie game developer Floodgate Entertainment VentureBeat 2011 03 18 Retrieved 2018 03 05 a b Zynga closes Boston office layoffs elsewhere Boston com 2012 10 23 Retrieved 2018 03 05 Cutler Kim Mai Zynga Picks Up Mobile Gaming Startup Wild Needle In A Talent Deal TechCrunch Retrieved 2018 03 05 Zynga buys rising mobile game star Newtoy Retrieved 2018 03 05 a b Zynga closes Dallas studios Formerly Bonfire Studios and NewToy Remember Ensemble Studios remember ensemblestudios com Retrieved 2018 03 05 Zynga Shuts Four Leaderless Offices And Cuts 30 Jobs Business Insider Retrieved 2018 03 05 Zynga Acquires China s XPD Media Social Gaming Company Retrieved 2018 03 05 Zynga closes Beijing studio that brought FarmVille to China VentureBeat 2015 02 12 Retrieved 2018 03 05 Zynga Buys Bonfire Studios Creating Its Sixth US Studio Retrieved 2018 03 05 Zynga Germany GmbH Private Company Information Bloomberg www bloomberg com Retrieved 2018 03 05 Sun Scott Dance The Baltimore Zynga closes Timonium video game studio in broader consolidation baltimoresun com Retrieved 2018 03 05 Zynga Japan Continues To Expand With Acquisition of Unoh Retrieved 2018 03 05 Lunden Ingrid Zynga Confirms It Will Close Its Japan Operation At The End Of January As Consolidation Continues To Bite The Social Gaming Company TechCrunch Retrieved 2018 03 05 a b Zynga cuts 520 employees closes New York and Los Angeles offices GamesIndustry biz Retrieved 2018 03 05 a b Zynga lays off 18 percent of its employees shuts down 3 offices Retrieved 2018 03 05 Remo Chris Zynga Opens Los Angeles Development Studio Retrieved 2018 03 05 Page 44 Studios LLC Private Company Information Bloomberg www bloomberg com Retrieved 2018 03 05 Caoili Eric Zynga Opening Seattle Studio Retrieved 2018 03 05 Zynga shuts down Seattle office amid company wide layoffs GeekWire 2014 01 31 Retrieved 2018 03 05 Zynga buys Rising Tide startup bringing back one of its former casino game execs VentureBeat 2015 09 14 Retrieved 2018 03 05 Zindagi Games Acquired By Zynga socaltech com www socaltech com Retrieved 2018 03 05 Saint Nick September 28 2010 Why the No Fun Farmville Is So Popular CNN Retrieved September 28 2010 Jennifer Van Grove Facebook App Notifications Moving to Your E mail Inbox Mashable Crecente Brian Farmville Maker is Hemorrhaging Players Kotaku Eldon Eric October 8 2009 Meet Plinga Apparently Zynga s German Copycat Inside Social Games Retrieved December 10 2009 Takahashi Dean December 7 2009 Turning the Tables Playfish Clones Zynga s Poker Game on Facebook VentureBeat Retrieved December 10 2009 Mob Wars Creator Puts A Hit Out On Zynga Sues For Copyright Infringement from TechCrunch com February 14 2009 a b c Hoge Patrick July 13 2009 Game makers fight over proliferating lookalikes San Francisco Business Times Retrieved August 31 2010 Zynga Settles Mob Wars Litigation As It Settles In To Playdom Fight Techcrunch com 2009 09 13 Retrieved on July 9 2011 Webster Andrew December 9 2009 Cloning or Theft Ars Explores Game Design with Jenova Chen Ars Technica Retrieved December 15 2009 Zynga Shamelessly Rips Off Tiny Tower With Canadian Release of Dream Heights Touch Arcade 2012 01 24 Retrieved 2012 10 21 Tassi Paul January 25 2012 Everything Wrong with Zynga in One Image Forbes Retrieved January 25 2012 Reisinger Don January 30 2012 Another day another accusation that Zynga is copying competitors CNET Retrieved January 30 2012 Takahashi Dean January 31 2012 Zynga CEO We aren t the copycats on Bingo social game exclusive interview VentureBeat Retrieved February 1 2012 Hodapp Eli January 31 2012 More TinyTower Drama Glu Releases Second Knock Off Zynga Responds as Does NimbleBit Touch Arcade Retrieved February 1 2012 Davison Pete 2012 06 28 The Ville review Inside Social Games WebMediaBrands Retrieved 28 June 2012 Tassi Paul January 6 2012 Zynga Stock Falls as Second Post IPO Game Fails to Impress Forbes Retrieved January 7 2012 Cars FKA Nissan Infiniti Graphics and Name Poll Zynga Community Forums permanent dead link Forums zynga com Retrieved on July 9 2011 Zynga Goes To The Mattresses 22 Lawsuits Filed This Year And Counting Retrieved December 2 2011 Zynga is Extremely Pleased With Playdom Disney Litigation Settlement Retrieved December 2 2011 Zynga wants to patent virtual currency in gambling games Hacker News news ycombinator com United States Patent Application 20100227675 Appft1 uspto gov Retrieved on July 9 2011 Is Zynga Patenting Virtual Currency Internet amp Social Media Law Blog October 29 2010 Internet amp Social Media Law Blog 2010 10 29 Retrieved 2018 04 25 Masnick Mike January 19 2011 Zynga Becoming A Trademark Bully Threatens Blingville For Daring To Use ville Techdirt Retrieved January 21 2011 Caoili Eric January 24 2011 Zynga Threatening To Sue Blingville Over Trademark Infringement Gamasutra Retrieved January 25 2011 Cutler Kim Mai November 18 2011 Put Ville in a Mobile App s Name Risk Litigation from Zynga Inside Mobile Apps Inside Network Retrieved November 19 2011 Weisman Laura November 21 2011 Houston Firm s Dungeonville in Fight with Farmville Company Houston Chronicle Retrieved November 21 2011 Shih Gerry 2012 05 07 Zynga sues French game developer over Ville title Chicago Tribune Tribune Company Retrieved 8 May 2012 Essers Loek 2012 05 08 Zynga Sues French Game Publisher for Copyright Infringement PCWorld Retrieved 8 May 2012 Caoili Eric Zynga settles lawsuit with PyramidVille developer Retrieved 2018 04 25 Webster Andrew May 20 2011 You have died from dysentery Zynga sued over Oregon Trail Ars Technica Conde Nast Digital Retrieved May 20 2011 BestUsBingo February 16 2012 After law suit Zynga makes a comeback releasing Slingo BestUsBingo Retrieved February 16 2012 Shaul Brandy May 24 2011 FrontierVille Zynga drops Oregon Trail name help pick a new one Games com The Blog AOL Retrieved May 25 2011 Zynga to Shutter Six Games Including Pioneer Trail Retrieved 2018 04 25 a b Thompson Mike 2012 08 03 Update EA taking Zynga to court over The Ville Inside Social Games WebMediaBrands Retrieved 3 August 2012 EA and Zynga settle The Ville lawsuits Engadget Retrieved 2018 04 25 Stempel Jonathan Electronic Arts Zynga settle competing lawsuits U S Retrieved 2018 04 25 EA And Zynga Have Given Up On A Pointless Lawsuit Over An All But Dead Game Business Insider Retrieved 2018 04 25 Zynga Files Suit Against Former Staffer Claiming Theft of Trade Secrets All Things D October 14 2012 Retrieved October 15 2012 Sarkar Samit 2013 09 12 Zynga settles lawsuit over former GM s alleged theft of trade secrets Polygon Retrieved 2018 02 12 Primack Dan 2012 07 31 FraudVille Zynga sued for insider trading CNNMoney Finance fortune cnn com Retrieved 2012 11 19 Orland Kyle 2012 07 27 Law firms investigating Zynga for insider stock sell off Ars Technica Conde Nast Retrieved 27 July 2012 Stempel Jonathan 8 August 2015 UPDATE 1 Zynga in 23 mln settlement over alleged fraud tied to IPO Reuters Retrieved 15 April 2018 Jonathan Stempel 2015 03 26 13 37 19 UTC 2015 03 26 Zynga must face U S lawsuit alleging fraud tied to IPO reuters com Retrieved 2015 05 03 Klager inn Facebook for Datatilsynet Forbrukerradet 26 May 2010 Irish law for Norwegian Facebook users Forbrukerradet www forbrukerradet no in Norwegian Bokmal 18 August 2011 Retrieved 2018 04 15 Letzing John Zynga catches heat in hometown over marketing ploy MarketWatch Good Owen Mafia Wars Agency Takes The Rap For Vandal Marketing Stunt Kotaku Retrieved 2018 04 15 Zynga s Marketing Firm Vandalizes San Francisco Gets Stuck With Cleaning Bill Business Insider Retrieved 2018 04 15 Takahashi Dean September 30 2019 Words With Friends player data allegedly stolen for 218 million users Venture Beat Retrieved September 30 2019 Exclusive Hacker steals over 218 million Zynga s Words with Friends game players login information including email IDs and passwords TheHackerNews 29 September 2019 Retrieved 29 September 2019 Zynga hack affected 170 million accounts The Verge December 19 2019 Retrieved December 19 2019 Zynga games page of HasbroToyShop com Retrieved October 17 2012 Hasbrotoyshop com Hasbro Retrieved 2012 11 19 Things just got real Playing Hasbro s Zynga board games AdWeek Retrieved 2018 02 11 See also EditBrowser game Opera GX List of browser games List of multiplayer browser gamesExternal links EditOfficial website United States Securities and Exchange Commission Form S 1 Registration Statement Business data for Zynga Inc Google FinanceYahoo FinanceBloombergSEC filings Retrieved from https en wikipedia org w index php title Zynga amp oldid 1053735024, wikipedia, wiki, book,

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